Ryan Nystrom - mobile lead at Dynamit - internal presentation on full cycle iOS app publishing.

1. Ryan Nystrom || @_ryannystrom || April 2013
iOSfrom dev to prod

2. Ryan Nystrom || @_ryannystrom || April 2013
accounts
Ryan Nystrom || @_ryannystrom || April 2013

3. Ryan Nystrom || @_ryannystrom || April 2013
developer

4. Ryan Nystrom || @_ryannystrom || April 2013
$99 / year
Device Testing
Deploy to App Store

5. Ryan Nystrom || @_ryannystrom || April 2013
company

6. Ryan Nystrom || @_ryannystrom || April 2013
$99 / year
DUNS Number
Unlimited teammates
Deploy to App Store

7. Ryan Nystrom || @_ryannystrom || April 2013
enterprise

8. Ryan Nystrom || @_ryannystrom || April 2013
$299 / year
DUNS Number
In-house Apps

9. Ryan Nystrom || @_ryannystrom || April 2013
Developer Company Enterprise
Cost / yr
DUNS
Team
In-house
Use Device
$99 $99 $299
https://developer.apple.com/programs/start/ios/

10. Ryan Nystrom || @_ryannystrom || April 2013
team roles

11. Ryan Nystrom || @_ryannystrom || April 2013
Agent
Admin
Member

12. Ryan Nystrom || @_ryannystrom || April 2013

13. Ryan Nystrom || @_ryannystrom || April 2013

14. Ryan Nystrom || @_ryannystrom || April 2013
distribution

15. Ryan Nystrom || @_ryannystrom || April 2013
app store

16. Ryan Nystrom || @_ryannystrom || April 2013
Priced Free to $999
Assign Release Date
App Review
Paid monthly
(every $100)

17. Ryan Nystrom || @_ryannystrom || April 2013
enterprise

18. Ryan Nystrom || @_ryannystrom || April 2013
In-house distribution
Mobile Management
Device control
No Review
http://www.apple.com/ipad/business/it-center/deployment-mdm.html

19. Ryan Nystrom || @_ryannystrom || April 2013
B to B

20. Ryan Nystrom || @_ryannystrom || April 2013
Business Program
Apps in Bulk
Private stores
http://www.apple.com/business/vpp/

21. Ryan Nystrom || @_ryannystrom || April 2013
testing

22. Ryan Nystrom || @_ryannystrom || April 2013
ad hoc

23. Ryan Nystrom || @_ryannystrom || April 2013
“Limited”
100 devices per year
Distributable

24. Ryan Nystrom || @_ryannystrom || April 2013
automation

25. Ryan Nystrom || @_ryannystrom || April 2013
Unit tests + UI Tests
More time, less error
Higher quality
(sustained)

26. Ryan Nystrom || @_ryannystrom || April 2013
continuous
integrationhttp://jenkins-ci.org/

27. Ryan Nystrom || @_ryannystrom || April 2013
Automated testing
Scheduled distribution
Reporting

28. Ryan Nystrom || @_ryannystrom || April 2013
testflightapp.com
Ryan Nystrom || @_ryannystrom || April 2013

29. Ryan Nystrom || @_ryannystrom || April 2013
teams

30. Ryan Nystrom || @_ryannystrom || April 2013
Invite or Recruit
Register devices
Download updates

31. Ryan Nystrom || @_ryannystrom || April 2013
reports

32. Ryan Nystrom || @_ryannystrom || April 2013

33. Ryan Nystrom || @_ryannystrom || April 2013

34. Ryan Nystrom || @_ryannystrom || April 2013

35. Ryan Nystrom || @_ryannystrom || April 2013
analytics

36. Ryan Nystrom || @_ryannystrom || April 2013
flurryhttp://flurry.com

37. Ryan Nystrom || @_ryannystrom || April 2013
Usage
Retention
Demographics
Custom events

38. Ryan Nystrom || @_ryannystrom || April 2013

39. Ryan Nystrom || @_ryannystrom || April 2013

40. Ryan Nystrom || @_ryannystrom || April 2013
app anniehttp://appannie.com

41. Ryan Nystrom || @_ryannystrom || April 2013
Ranking
Sales
Ratings

42. Ryan Nystrom || @_ryannystrom || April 2013

43. Ryan Nystrom || @_ryannystrom || April 2013

44. Ryan Nystrom || @_ryannystrom || April 2013
tapstreamhttp://tapstream.com

45. Ryan Nystrom || @_ryannystrom || April 2013
Click-through
Conversion
Traffic

46. Ryan Nystrom || @_ryannystrom || April 2013

47. Ryan Nystrom || @_ryannystrom || April 2013
in app
purchases

48. Ryan Nystrom || @_ryannystrom || April 2013
revenue

49. Ryan Nystrom || @_ryannystrom || April 2013
Apple 30% cut
Digital only
No cut for physical

50. Ryan Nystrom || @_ryannystrom || April 2013
delivery

51. Ryan Nystrom || @_ryannystrom || April 2013
Apple servers
Own servers
Stored locally

52. Ryan Nystrom || @_ryannystrom || April 2013
rules

53. Ryan Nystrom || @_ryannystrom || April 2013
Apple reviews all IAPs
No receipts
Once or subscription
Free to $999

54. Ryan Nystrom || @_ryannystrom || April 2013
design

55. Ryan Nystrom || @_ryannystrom || April 2013
uxd

56. Ryan Nystrom || @_ryannystrom || April 2013
HIG
Stock vs Custom
Icon most important
https://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html

57. Ryan Nystrom || @_ryannystrom || April 2013
universal

58. Ryan Nystrom || @_ryannystrom || April 2013
ipad 1024x768
iphone 480x320
only diff is uxd

59. Ryan Nystrom || @_ryannystrom || April 2013
devices

60. Ryan Nystrom || @_ryannystrom || April 2013
iphone

61. Ryan Nystrom || @_ryannystrom || April 2013
91.9%
6.6%
1.5%
6.x
5.x
4.x
apr 12, 2013http://david-smith.org/iosversionstats/

62. Ryan Nystrom || @_ryannystrom || April 2013

63. Ryan Nystrom || @_ryannystrom || April 2013
Sold by Apple

64. Ryan Nystrom || @_ryannystrom || April 2013
ipad

65. Ryan Nystrom || @_ryannystrom || April 2013
87.4%
11.4%
1.2%
6.x
5.x
4.x
apr 12, 2013http://david-smith.org/iosversionstats/

66. Ryan Nystrom || @_ryannystrom || April 2013

67. Ryan Nystrom || @_ryannystrom || April 2013
Sold by Apple

68. Ryan Nystrom || @_ryannystrom || April 2013
thanks
@_ryannystrom
ryan.nystrom@dynamit.us