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Defining smart products




Derek Nicoll
 Derek Nicoll
Why define ‘smart’, ‘intelligent’ or
‘information intensive’ products

   Definitions serve as conceptual apparatus whereby we can
   develop a shared sensibility about a phenomena, event, or
   object
   Lack of a shared definition means that different people,
   institutions, agencies etc. have different perceptions,
   expectations and anticipations regarding the same thing
   Lack of shared definitions can lead to interesting avenues of
   innovation: example: video formats
   But lack of shared definition can lead to incompatibilities,
   competition or even misconceptions
   There is yet no fixed, universal definition of smart technology
Those products addressing a function,
  not intrinsically information oriented in
   nature, exhibiting dynamic, real time
interaction with users, and making use of
 considerable information processing or
                manipulation.
     (Fleck, Molina and Nicoll, 1997)
Some key technologies :
 Sensors, transducers and associated signal
 processing methods

 Self-learning adaptive systems and neural networks:
 Chips

 Mechanotronics, e.g. robotics

 Alternative input-output devices, e.g. bio-electric
 interfaces, tactile displays, gesture recognition

 Efficient low volume manufacturing technologies
Key Applications
     Manufacturing

     Military

     Retail

     Logistics

     Homes and lifestyles
But why smart products?
Perennial demand to make tasks easier, more time
efficient, simpler, frictionless, cost-effective, comfortable -
all human perceptions of use - we all want life to be less
arduous, more delightful: continuing the tradition of
domestic labour-saving devices

An attempt to account for obvious deficiencies in current
provisions or human capabilities (i.e. handicaps, lack of
expertise)

PR opportunities (smart products make good news print)

Changes in the consumer/market landscape, cultural
trends, changing demographics etc.
Should smart products involve more
 than technological innovation?

Are technologists are running out of ‘more
  obvious’ targets? In an age of ‘user-focused design
  and ‘customer-led’ marketing smart products do appear
  unabashedly technology driven.

   – the search for new applications for digital technology
   – desire to exploit advances in materials science
What distinguishes smart products?
They are more than technological
and design innovation
 The most distinguishing aspect of smart products is an
 objective to seamlessly meet task and human
 requirements: They should not be ‘in your face’
 To do this suggests a design sensitivity matching
 technical potentials to both explicit and implicit user
 needs and requirements
 We are speaking here of a need then for designers to
 have at hand significantly richer knowledge of the
 contingencies of use and usage than has previously
 been demanded by design products
The human element of
machine-human
interaction?
 The circumstances motivating and shaping
 particular instances of use
 The users perception of ease of use (explicit) or
 assistance to perform a task (implicit) - usability
 The circumstances motivating and shaping patterns
 of use i.e. usage
 The perception, engendering and institution of
 usefulness
There are always three basic
ways in which technologies are
used and incorporated into the
lives of their users . . .
As intended and anticipated by
designers and marketers -


                   Intentions and
     use           anticipation of use
                   and value
                              Simple and
                              mature
    Purpose defined by        technologies
    producers. But even
    a tin opener could be     Tin
    used as a weapon          Opener
In ways which contradict these
intentions and anticipations
Purpose was defined largely by use and users

                         Knowledge and
                         anticipation of
                         use and value
     use

             Radical and emergent
             technologies

             Telephone
In a much more ‘negotiated’ fashion

User-                         Developers
consumers
            Domestication      Intentions
    use     a need for greater and
            awareness of use anticipation
               and users by    of use and
              designers and    value
                producers
The human element of machine-
human interaction
 Technologies, if successful, if they ‘fit’, are
 situated, naturalised, phenomena
 They not only contribute to the environments of
 everyday life, but support, and through their
 design, define lifestyle and activity
 But how do they become ‘domesticated’?
 Socio- cultural factors i.e
     • Rules governing use
     • Social acceptability of use
 Cognitive- psychological factors i.e.
     • Needs motivating use
     • Feelings about use
Problem - the time, space and
    place of contexts
Context of design: designers inevitably begin by designing for themselves - their
   conceptions of what is needed - constrained by what is available - what is known
   to them
Context of use: The interaction between people and their domestic contexts . . .has
   been neglected in both architectural and psychological circles. Yandell (1995)

So the need for contextual studies – independent evaluation of design, efficiency (of
    machine or human?) with respect to task

Herbert Simons ‘ant’ - complexity may reside in the environment - people often
   think of the environment to be something to be ‘acted upon’ rather than
   something to be ‘interacted with’

The problems of tacit knowledge - Polanyi (1966) demonstrates that we can know
   more than we can say: humans make excellent use of tacit knowledge.
   anaphora, ellipses, unstated shared understanding are all used in the service of
   our collaborative relationships with each other, and how we define things and
   tasks on a social level
Needs can only be revealed by
analysing conflicts and opportunities
of everyday life. Because most
innovations have roots in existing
technology, observing and analysing
problems and possibilities of existing
technology can provide insights not
only for technical innovation, but use
innovation
But the nature of smart products
emphasise the need for developers to
‘get closer still’ to consumer-users as true for
next generation Tamagotchis   as it is to anti-lock brakes
and smart dust
Human and social factors and the time, space
and place of contexts

 During the early 90s HCI researchers began to show an interest
 in context, situation and environment. This led to the
 development of usability studies which took more notice of
 context – i.e. Contextual Inquiry (Holtzblatt and Jones; 1992),
 Contextual Usability (Nicoll, 1994)

 Contexts – individual, cognitive, experiential, social, political,
 physical, cultural, educational etc.
Back to the technology -
taxonomy of smart products
 “Those  products addressing a function, not intrinsically
 information oriented in nature, exhibiting dynamic, real time
 interaction with users, and making use of considerable
 information processing or manipulation.”


                       •Function
                       •Information
                       •Time
                       •Interaction
                       •Information processing
Function
Smart products, as opposed to orthodox products - may work best
when their functionality is not consciously registered by the user -
example: intelligent lifts. This may be a problem for evaluation.

A smart product can interface people with people, people with
organisations, people with their environments, between people and
tasks. As such they must be acknowledged as a social as well as
individual and personal technology - example: smart housing for aged
or disabled where human monitoring and observation is needed

In some cases smart products short circuit human activity, in others
they augment and even extend activity - example: ‘intuitive’ automation
self-diagnostic and repair systems or intelligent help systems
Information
 People and their lifestyles, objects and
 their biographies, generate useful
 information for design and business
 Behavioural sciences examine the past
 to describe and explain behaviour while
 designers and new users have a strong
 future orientation
 Capturing patterns and styles of use can
 inform new product ideas, anticipating
 uses more accurately
 Evolutionary function and features
 depend on a constant flow of data and
 information
 Stock control, post-Fordist manufacture,
 customization all rely strongly on
 accurate information flows
Time
 Real time - response to
 use and usage or/and to
 immediate and changing
 environmental conditions.

 Dynamic and non-linear -
 real life use can through up
 some ‘spanners in the
 works’ for self-learning
 systems which would, like
 retail and manufacturing
 businesses prefer that use
 and consumption styles
 and patterns remained
 stable and predictable
Interaction &
Information processing
Smart products can be understood to communicate in a
number of different ways . . .

   Communication between technologies
   (scenarios and automation)
   Communication mediated by technology -
   between the individual, outside agencies,
   services and other people (daily routines)
   Communication between the technology and
   outside agencies (monitoring and surveillance)
   Communication between the technologies
   and the individuals (personal habits and
   activities)
So where are smart
products - and come to that,
where are we going?
Where are we going?
“By his very success in inventing labor-saving
  devices, modern man has manufactured an
  abyss of boredom that only the privileged classes
  in earlier civilizations have ever fathomed . . . the
  notion that automation give any guarantee of
  human liberation is a piece of wishful
  thinking.”Lewis Mumford - The Challenge of Renewal, 1951.
So where are smart products
going?
                     Technologies which learn and
                    respond - that cocoon, enable,
                          contain - is this the new
                             paradigm for design?


Deturo-learning or learning II was originally suggested by Bateson
   (1972), with respect to evolution, and more recently by Argyris and
   Schön (1996) in their discussion of organisational learning
Smart products their ability to learn?
       Level
       of
       learni
       ng
      Learning III


      Learning II
                                      Evolution
      Learning 1
                                      of
                                      ‘smartness
      Learning 0
                                      ’



                     Complexity of processing
                     independent of human
                     intervention
Smart products their ability to learn?
Level of      Stimulus relations    Technology      Pavlovian                              Outcome
learning      to outcome            equivalent
Learning 0    Hard-wired – one      Hand held tools Salivating while eating food           Direct response
              to one stimulus-
              response
Learning I    Analogy – a           Pressing a         Linking the sound of a bell to      Leaned response – based on
              mapping of            button             an anticipation of the arrival of   trial and error
              stimulus to                              food
              Behavior
Learning II   Generalization –      Neural nets and    Linking other relevant sounds       Generalizing what is learned to
              i.e. for the masses   automated          to salivation – i.e. Refrigerator   other instances
              – linking stimulus    technologies       door opening or the
              to behaviors          with some          development of develop a finer
                                    ability to learn   discrimination i.e. higher
                                    from use, or of    pitched rings, or finding that
                                    their              other behaviours such as sitting
                                    enviroment         and begging results in a higher
                                                       chance of being fed,
Learning III Customization –        Smart              Different sets of results           As the learner moves to
             linking stimulus/es    technology?        operating within different sets     Learning III, he or she is able to
             to a variety of                           of occasions - What                 codify those sets of choices and
             contingencies                             behaviours, in what situations,     to actively choose from
                                                       are most likely to result in me     different sets in different
                                                       getting fed?)                       situations in order to
                                                                                           consistently achieve a desired
                                                                                           outcome.
Smart products their ability to learn?
      Level
      of
      learni
      ng
     Learning III


     Learning II
                                         Evolution
     Learning 1
                                         of
                                         ‘smartness
     Learning 0
                                         ’



                    Complexity of processing
                    independent of, BUT
                    RELEVANT TO
                    human intervention
The functionality of smart products is
sensitive to their use and to changing
  environmental (or use) conditions.
They customize automatically or they
interface customization. They may be
   discretely intelligent or rendered
 intelligent by performing as part of a
  communication system or network.
Conclusion - Defining smart products help us to:
    Fully or truly understand the technology - its potentials and
    possibilities to organise, assist, surprise and delight
    Understand potential use value against richer and deeper
    understandings of possible and actual use contexts
    Develop sensibilities towards open, flexible and approaches to
    innovation sensitive to real world needs. When human-human
    collaboration becomes human-computer-human co-active
    collaboration, we must address explicitly issues of tacit
    knowledge and the human unconscious in relation to function
    Most importantly; realise how human and socio-cultural trends
    - such as the rise of the ‘always-on’ society and the ‘24-hour
    world’ begin to cocoon people. They drive new needs
    independent of and dependent upon emerging technology
Thank you

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Smarttax3

  • 1. Defining smart products Derek Nicoll Derek Nicoll
  • 2. Why define ‘smart’, ‘intelligent’ or ‘information intensive’ products Definitions serve as conceptual apparatus whereby we can develop a shared sensibility about a phenomena, event, or object Lack of a shared definition means that different people, institutions, agencies etc. have different perceptions, expectations and anticipations regarding the same thing Lack of shared definitions can lead to interesting avenues of innovation: example: video formats But lack of shared definition can lead to incompatibilities, competition or even misconceptions There is yet no fixed, universal definition of smart technology
  • 3. Those products addressing a function, not intrinsically information oriented in nature, exhibiting dynamic, real time interaction with users, and making use of considerable information processing or manipulation. (Fleck, Molina and Nicoll, 1997)
  • 4. Some key technologies : Sensors, transducers and associated signal processing methods Self-learning adaptive systems and neural networks: Chips Mechanotronics, e.g. robotics Alternative input-output devices, e.g. bio-electric interfaces, tactile displays, gesture recognition Efficient low volume manufacturing technologies
  • 5. Key Applications Manufacturing Military Retail Logistics Homes and lifestyles
  • 6. But why smart products? Perennial demand to make tasks easier, more time efficient, simpler, frictionless, cost-effective, comfortable - all human perceptions of use - we all want life to be less arduous, more delightful: continuing the tradition of domestic labour-saving devices An attempt to account for obvious deficiencies in current provisions or human capabilities (i.e. handicaps, lack of expertise) PR opportunities (smart products make good news print) Changes in the consumer/market landscape, cultural trends, changing demographics etc.
  • 7. Should smart products involve more than technological innovation? Are technologists are running out of ‘more obvious’ targets? In an age of ‘user-focused design and ‘customer-led’ marketing smart products do appear unabashedly technology driven. – the search for new applications for digital technology – desire to exploit advances in materials science
  • 8. What distinguishes smart products? They are more than technological and design innovation The most distinguishing aspect of smart products is an objective to seamlessly meet task and human requirements: They should not be ‘in your face’ To do this suggests a design sensitivity matching technical potentials to both explicit and implicit user needs and requirements We are speaking here of a need then for designers to have at hand significantly richer knowledge of the contingencies of use and usage than has previously been demanded by design products
  • 9. The human element of machine-human interaction? The circumstances motivating and shaping particular instances of use The users perception of ease of use (explicit) or assistance to perform a task (implicit) - usability The circumstances motivating and shaping patterns of use i.e. usage The perception, engendering and institution of usefulness
  • 10. There are always three basic ways in which technologies are used and incorporated into the lives of their users . . .
  • 11. As intended and anticipated by designers and marketers - Intentions and use anticipation of use and value Simple and mature Purpose defined by technologies producers. But even a tin opener could be Tin used as a weapon Opener
  • 12. In ways which contradict these intentions and anticipations Purpose was defined largely by use and users Knowledge and anticipation of use and value use Radical and emergent technologies Telephone
  • 13. In a much more ‘negotiated’ fashion User- Developers consumers Domestication Intentions use a need for greater and awareness of use anticipation and users by of use and designers and value producers
  • 14. The human element of machine- human interaction Technologies, if successful, if they ‘fit’, are situated, naturalised, phenomena They not only contribute to the environments of everyday life, but support, and through their design, define lifestyle and activity But how do they become ‘domesticated’? Socio- cultural factors i.e • Rules governing use • Social acceptability of use Cognitive- psychological factors i.e. • Needs motivating use • Feelings about use
  • 15. Problem - the time, space and place of contexts Context of design: designers inevitably begin by designing for themselves - their conceptions of what is needed - constrained by what is available - what is known to them Context of use: The interaction between people and their domestic contexts . . .has been neglected in both architectural and psychological circles. Yandell (1995) So the need for contextual studies – independent evaluation of design, efficiency (of machine or human?) with respect to task Herbert Simons ‘ant’ - complexity may reside in the environment - people often think of the environment to be something to be ‘acted upon’ rather than something to be ‘interacted with’ The problems of tacit knowledge - Polanyi (1966) demonstrates that we can know more than we can say: humans make excellent use of tacit knowledge. anaphora, ellipses, unstated shared understanding are all used in the service of our collaborative relationships with each other, and how we define things and tasks on a social level
  • 16. Needs can only be revealed by analysing conflicts and opportunities of everyday life. Because most innovations have roots in existing technology, observing and analysing problems and possibilities of existing technology can provide insights not only for technical innovation, but use innovation
  • 17. But the nature of smart products emphasise the need for developers to ‘get closer still’ to consumer-users as true for next generation Tamagotchis as it is to anti-lock brakes and smart dust
  • 18. Human and social factors and the time, space and place of contexts During the early 90s HCI researchers began to show an interest in context, situation and environment. This led to the development of usability studies which took more notice of context – i.e. Contextual Inquiry (Holtzblatt and Jones; 1992), Contextual Usability (Nicoll, 1994) Contexts – individual, cognitive, experiential, social, political, physical, cultural, educational etc.
  • 19. Back to the technology - taxonomy of smart products “Those products addressing a function, not intrinsically information oriented in nature, exhibiting dynamic, real time interaction with users, and making use of considerable information processing or manipulation.” •Function •Information •Time •Interaction •Information processing
  • 20. Function Smart products, as opposed to orthodox products - may work best when their functionality is not consciously registered by the user - example: intelligent lifts. This may be a problem for evaluation. A smart product can interface people with people, people with organisations, people with their environments, between people and tasks. As such they must be acknowledged as a social as well as individual and personal technology - example: smart housing for aged or disabled where human monitoring and observation is needed In some cases smart products short circuit human activity, in others they augment and even extend activity - example: ‘intuitive’ automation self-diagnostic and repair systems or intelligent help systems
  • 21. Information People and their lifestyles, objects and their biographies, generate useful information for design and business Behavioural sciences examine the past to describe and explain behaviour while designers and new users have a strong future orientation Capturing patterns and styles of use can inform new product ideas, anticipating uses more accurately Evolutionary function and features depend on a constant flow of data and information Stock control, post-Fordist manufacture, customization all rely strongly on accurate information flows
  • 22. Time Real time - response to use and usage or/and to immediate and changing environmental conditions. Dynamic and non-linear - real life use can through up some ‘spanners in the works’ for self-learning systems which would, like retail and manufacturing businesses prefer that use and consumption styles and patterns remained stable and predictable
  • 23. Interaction & Information processing Smart products can be understood to communicate in a number of different ways . . . Communication between technologies (scenarios and automation) Communication mediated by technology - between the individual, outside agencies, services and other people (daily routines) Communication between the technology and outside agencies (monitoring and surveillance) Communication between the technologies and the individuals (personal habits and activities)
  • 24. So where are smart products - and come to that, where are we going?
  • 25. Where are we going? “By his very success in inventing labor-saving devices, modern man has manufactured an abyss of boredom that only the privileged classes in earlier civilizations have ever fathomed . . . the notion that automation give any guarantee of human liberation is a piece of wishful thinking.”Lewis Mumford - The Challenge of Renewal, 1951.
  • 26. So where are smart products going? Technologies which learn and respond - that cocoon, enable, contain - is this the new paradigm for design? Deturo-learning or learning II was originally suggested by Bateson (1972), with respect to evolution, and more recently by Argyris and Schön (1996) in their discussion of organisational learning
  • 27. Smart products their ability to learn? Level of learni ng Learning III Learning II Evolution Learning 1 of ‘smartness Learning 0 ’ Complexity of processing independent of human intervention
  • 28. Smart products their ability to learn? Level of Stimulus relations Technology Pavlovian Outcome learning to outcome equivalent Learning 0 Hard-wired – one Hand held tools Salivating while eating food Direct response to one stimulus- response Learning I Analogy – a Pressing a Linking the sound of a bell to Leaned response – based on mapping of button an anticipation of the arrival of trial and error stimulus to food Behavior Learning II Generalization – Neural nets and Linking other relevant sounds Generalizing what is learned to i.e. for the masses automated to salivation – i.e. Refrigerator other instances – linking stimulus technologies door opening or the to behaviors with some development of develop a finer ability to learn discrimination i.e. higher from use, or of pitched rings, or finding that their other behaviours such as sitting enviroment and begging results in a higher chance of being fed, Learning III Customization – Smart Different sets of results As the learner moves to linking stimulus/es technology? operating within different sets Learning III, he or she is able to to a variety of of occasions - What codify those sets of choices and contingencies behaviours, in what situations, to actively choose from are most likely to result in me different sets in different getting fed?) situations in order to consistently achieve a desired outcome.
  • 29. Smart products their ability to learn? Level of learni ng Learning III Learning II Evolution Learning 1 of ‘smartness Learning 0 ’ Complexity of processing independent of, BUT RELEVANT TO human intervention
  • 30. The functionality of smart products is sensitive to their use and to changing environmental (or use) conditions. They customize automatically or they interface customization. They may be discretely intelligent or rendered intelligent by performing as part of a communication system or network.
  • 31. Conclusion - Defining smart products help us to: Fully or truly understand the technology - its potentials and possibilities to organise, assist, surprise and delight Understand potential use value against richer and deeper understandings of possible and actual use contexts Develop sensibilities towards open, flexible and approaches to innovation sensitive to real world needs. When human-human collaboration becomes human-computer-human co-active collaboration, we must address explicitly issues of tacit knowledge and the human unconscious in relation to function Most importantly; realise how human and socio-cultural trends - such as the rise of the ‘always-on’ society and the ‘24-hour world’ begin to cocoon people. They drive new needs independent of and dependent upon emerging technology