1. SIX LESSONS FROM ACCIDENTAL BRANDS David Vinjamuri

3. X X X

5. What is an Accidental Brand?

7. 2. Must solve their own problem

8. 3. Brands 10+ years old

14. Six Lessons from Accidental Brands

15. Do Sweat the Small Stuff #1

16. Memory: 20 GB 20 GB Songs: ~4500 ~4500 iPod Second Generation July 2002 Creative NOMAD Jukebox Zen June 2002 http://docs.info.apple.com/article.html?artnum=61688-en http://www.mp3newswire.net/stories/2002/nomadzen.html

19. Pick a Fight #2

22. Be Your Own Customer #3

25. Am I being polite? Did I offer to carry her bags?

26. I’m not giving him my bags. Do I have to tip him?

28. Did I greet the customer with his name? Do we have his loyalty program number?

29. Did I do something wrong? Why isn’t she making eye contact?

32. http://www.columbia.com/tv_ads/tv_ads.aspx

33. Be Unnaturally Persistent #4

35. Time to $100 Million in Annual Revenues 22 years 1971-1990 19 years http://www.nytimes.com/2006/05/04/business/04sbux.html 1987 (Austria) - 1998 11 years 1964- 1980, 16 years http://www.answers.com/topic/nike-inc?cat=biz-fin 1976-1986, 10 years http://www.answers.com/topic/apple-computer-inc?cat=biz-fin

36. Build a Myth #5

37. Μύθος (míthos) - Mythos * From μυθολογέω "I tell tales," μυθολόγος "legend," μ ῦ θος "story" and λέγω "I say" * Definition : a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon λόγος - Logos * From λέγω - "I say" * Definition : the divine reason implicit in the cosmos, ordering it and giving it form and meaning. Mythology – a story with a lesson

41. Be Faithful #6

42. Thank You! [email_address]