The 777 slide show for the Vermont Business and Industry Expo on May 20, 2009. Topic of the panel is "Retooling and Rethinking Your Efforts To Stay Profitable and Relevant During Changing Times."

1. 7 Experts – 7 Tips – 7 Minutes
Retooling and Rethinking Your Efforts To
Stay Profitable and Relevant During Changing Times

2. Ground rules:
1. Each EXPERT will have SEVEN MINUTES to share
their TIP.
2. A one-minute warning will sound.
3. Once the signal sounds, no more TIPS!
4. Please hold all questions until the end.
5. There will be approximately 30 minutes for questions
and answers after all have shared.
6. Questions should be directed to the moderator.
7. Please keep track of TIPS on the back of your info
sheet.
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3. Today’s moderator
Veronica Williams
hmc2 advertising
www.hmc2agency.com
3

4. Christine D. Moriarty
Money Peace
www.moneypeace.com
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5. Maintain Perspective
Use Time and Money Wisely
Creativity Counts
Counter Intuitive Moves Matter
5

6. Green Up Days
Reduce
Reuse
Recycle
6

7. Rich Maggiani
Solari Communication
www.solari.net
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8. As a means of promoting your company.
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9. Trust has shifted.
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10. Official messages to conversations.
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11. Leaders to peers.
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12. A revised communication strategy
incorporating…
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13. The five C’s of social media:
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14. Conversation.
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15. Contribution.
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16. Collaboration.
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17. Connection.
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18. Community!
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19. social
networks
blogs
professional
online networks
wikis newswires
videocasts
microblogs
podcasts
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20. blogs
professional
online networks
wikis newswires
videocasts
microblogs
podcasts
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21. blogs
professional
online networks
newswires
videocasts
microblogs
podcasts
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22. blogs
professional
online networks
newswires
videocasts
microblogs
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23. blogs
professional
online networks
newswires
microblogs
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24. blogs
online
newswires
microblogs
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25. blogs
microblogs
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26. Blogs
Twitter
(actually)
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27. Blogs
Write one
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28. Post an entry at least once a week.
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29. Blogs
Perceptions
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30. 68% of readers have positive thoughts
about companies with blogs.
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31. They trust the opinions
about products and services.
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32. Writers perceived as peers.
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33. Blogs
What to Write
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34. Start with your product or service.
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35. Integrate customer resource management.
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36. Information useful to your audience.
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37. Stories that resonate.
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38. Make them smarter, help them succeed.
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39. Blogs
How to Engage
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40. Personal voice, converse as yourself.
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41. Human face, not a corporate face.
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42. Write for them.
Not you!
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43. It’s a dialogue.
Not marketing materials or advertisements.
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44. Respond to comments.
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45. Listen!
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46. Blogs
How to Promote
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47. Write a bunch of posts first, then promote.
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48. Printed materials listing your blog.
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49. Facebook
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50. LinkedIn
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51. Twitter
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52. StumbleUpon
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53. Flickr
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54. YouTube
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55. Email
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56. Business Card
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57. In Person!
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58. Social Bookmarking
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59. Twitter
(Micro) Blogging at 140 Characters
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60. Followers and Following
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61. Twitter Growth
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62. Twitter
What to Tweet About
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63. Your Blog
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64. Customer Service
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65. Your Customers
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66. Your Brand
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67. Promotions
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68. Breaking News
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69. Tweet in the morning.
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70. Schedule tweets for later delivery.
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71. Twitter
Prospect for Followers
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72. By first following.
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73. Facebook buddies
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74. LinkedIn connections
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75. Email and contact lists.
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76. Go to wefollow.com to find people.
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77. Go to twitter.com/invitations/suggestions
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78. Top influencers;
and the people they follow.
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79. Go to twollow.com to follow people based on
keywords.
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80. Search for and follow people you meet.
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81. Twitter
Tips
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82. Keep your Twitter profile updated.
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83. Understand the discourse of Twitter.
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84. Keep your followers and who you are following
in balance.
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85. (Macro)Blogs and Microblogs
To Succeed
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86. Write an engaging blog to generate regular
readership.
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87. Make it worthwhile to follow you on Twitter.
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88. Gregg Banse
7th Pixel
www.7thpixel.com
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89. Janice St. Onge
Vermont Sustainable Jobs Fund
www.vsjf.org
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90. From CFLs to... managing your carbon footprint
The move to a low carbon economy...
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91. It’s a sustainability strategy
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92. Stay relevant by riding the green Tsunami or
risk getting left behind!
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94. Just a few examples of who’s riding the wave in Vermont
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95. The Tip: Start today, measure first.
You can’t manage what you don’t measure.
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96. Where can you start? EPA Climate Leaders
http://www.epa.gov/stateply/
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97. And, Vermont Business Environmental Partnership
http://www.vbep.org/
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98. Just a few, of many, resources to help you ride the wave
• EPA Climate Leaders at http://www.epa.gov/stateply/
• Vermont Business Environmental Partnership at www.vbep.org
• Greenhouse Gas Protocol Initiative at www.ghgprotocol.org
• 10% Challenge at www.10percentchallenge.org
• Vermont Businesses for Social Responsibility at www.vbsr.org
• Efficiency Vermont at www.efficiencyvermont.com
• Spring Hill Solutions at www.spring-hill.biz
• Peer to Peer Collaborative at www.vsjf.org
• Native Energy at www.nativeenergy.com
• Kilawatt Technologies at www.kilawatt.com
• Institute for Global Sustainability at http://learn.uvm.edu/igs/
• Sustainable Business Leadership Program at http://www.greenmtn.edu/mba/certificate.aspx
• MBA in Managing for Sustainability at http://gradcenter.marlboro.edu/academics/mba/
• Vermont Environmental Consortium at www.vecgreenvalley.org
• Sustainable Business.com at www.sustainablebusiness.com
• Workshop on “Beyond Footprinting: Managing Carbon For Growthquot;, at
http://www.springhillsolutions.com/presentation.html
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99. Gordon Peterson
Workplace Solutions
www.workplacesolutions.vt.com
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100. Emotional processes (in humans)
are knowable and observable
(especially in times of high anxiety)
• The higher the level of anxiety the more predictable
process becomes. With an increase in anxiety one will see
corresponding increases in:
• Conflict
• Distance
• cut – off
• Triangles
• reciprocity in functioning
• projection of blame / tension on to others
• symptoms (physical / emotional)
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101. Navigating these predictable processes
(that increased anxiety brings) depends on:
• Keeping one’s focus on a broader perspective
• Not getting too caught up in detail
• Getting at the fact
• Resisting “group think”
• Staying connected with relationships of consequence
• Not getting cut – off from relationships of
consequence......human primates need to groom
• Recognizing how distance and conflict increases when
anxiety is high
• A basic knowledge of how triangles work (hint: triangles are
regulators of anxiety)
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102. Look for reciprocity in functioning in hard times
• There will be exaggerated “over-functioning and under-
functioning”
• Cast a watchful eye at rumor mills…….
• Make every effort to “think for yourself”; take “I” positions
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103. Last but not least.....
make every effort to manage your own
anxiety and not the anxiety of others
103

104. Finally: Remember the higher the
anxiety the greater the pressure to have “answers”
and “solutions”…….so here are a few keys:
• Acknowledge ambiguity associated with anxious times
• Be as flexible as you can
• What does resiliency look like for you
• Pick your battles (and you weapons) carefully
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105. In the face of strong winds,
let me be a blade of grass,
In the face of strong walls,
let me be a gale of wind
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106. Liz Dallas
Coaching Center of Vermont
www.coachingcenterofvt.com
106

111. B
A ? B
Visionary Leader Model

113. Erik Filkorn
Erik Filkorn Public Relations
www.filkorn.com
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114. Questions?
• Please direct either towards a specific panelist or in general
for any to answer
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115. THANK YOU FOR ATTENDING TODAY
• Copies of today’s presentation are available for
sharing or download at:
• www.twitter.com/vfbi
• http://uvm.edu/familybusiness
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