2. www.edukey.co.uk
Let me introduce myself
• Secondary School teacher (Chemistry & ICT)
• 16 years in classroom
• Head of Department
• Head of Year
• Started making online content in 2006
• Left teaching September 2014
• Director of Edukey Education Ltd
5. www.edukey.co.uk
Where a child sits in the classroom
really matters!
Behaviour must be good for effective
teaching & learning.
Teachers need to know their
students’ abilities & needs.
Our idea
9. www.edukey.co.uk
Work work work!
• Keep working at school but work with your
developer to build your products.
• Do not do ANY product development at school.
• Customer / product discovery (your colleagues)
• LISTEN!
• Start selling to customers.
• LISTEN!
• Cope for as long as you can!
11. www.edukey.co.uk
Class Charts includes
an analytics engine
which uses seating
positions & behaviour
data
... to identify how
students influence
each other.
Further development
15. www.edukey.co.uk
...plan how you will quit teaching
• Save as much cash as you can
• Cope for as long as you can
• Do the numbers
• Try for a sabbatical or going part time
Quit teaching
Exit plan
16. www.edukey.co.uk
• On and off site
• Think as a teacher – you are a parasite
• Benefits & clear message
• Contact bloggers
• Find partners (tech & sales)
Marketing with zero cash
17. www.edukey.co.uk
Pricing
• Ask opinion (exhibit!)
• Compare with competitors
High price
Low price
Low quality High qualityYOU
Competitor 1
Competitor 2
Competitor 3
Competitor 4
19. www.edukey.co.uk
Investor tips
• Do you need it?
• The longer you succeed the more valuable you
become
• Trade shows
• Be ready for a meeting
• What do YOU want?