Creative at Aquarius Asia

© 2013 Aquarius Asia Limited
aquarius asia limited
Creative Production
Case Studies

© 2013 Aquarius Asia Limited 2
Marc Finsterlin
Managing Director / Partner
“Creative Production Team”
CREATIVE & STRATEGY
Holger Castritius
(Director of Strategy)
DEVELOPMENT
Martin Shi
(Director of Production)
Creative Director
Digital Strategists
Art Directors
Interactive Designers
Flash Designers
Video Producers
Asso. Production Director
Technical Consultants
IT Manager / Mobile Spec.
Project Managers
Developers
Front End Dev. Team
CLIENT SERVICING
Vincent Wang
(Group Account Director)
Account Director
Account Managers
Account Executives
Project Managers
BUSINESS STRATEGY
Calvin Lau
(Vice President, China)
Media Director
Content Director
Digital Consultants
Content Team
Reach & Media Team
Analytics Team
BUSINESS DEVELOPMENT
David Hou
(Director of Strategic Partnerships)
Sales Executives
Analysts

Intel
Promotional Campaign
Project Scope:
Creative, digital banners to promote click-through and
purchase of a new PC while leveraging core brand assets
Target:
Existing owners and new PC buyers
Deliverables:
Digital banners for display on PCs and large format digital
displays
Platforms:
Windows and MacOS, desktop and mobile

It starts with an idea, a pen and some paper

© 2013 Aquarius Asia Limited© 2013 Aquarius Asia Limited
From paper to screen, we begin to realize the result

Further creative development
results in witty videos to
reinforce the message

Bosch
Promotional Campaign
Project Scope:
Creative banners to promote key features and
benefits of the product in addition to levering
brand values
Target:
Existing owners and new PC buyers
Deliverables:
Flash banners for display on PCs and large
format digital displays
Platforms:
Windows and MacOS, desktop and mobile

Digital story boarding allows
the idea to come alive

Interim design and concept work allows the client
to preview and make changes if desired

After further review and refinement,
we have the finished creative ready for publication

Hugo Boss
Sina Weibo Campaign
Project Scope:
Christmas campaign to encourage
engagement and participation in a lucky
draw campaign where the winner would
receive a fashion make-over
Target:
Luxury goods consumers; fashion
conscience buyers; trendsetters;
influencers
Deliverables:
Campaign micro-sites and web video
Platforms:
Sina Weibo and Youku

By leveraging the growing number of followers on Sina Weibo and the brand
assets, we were able to generate a large audience and level of participation

This resulted in a successful holiday campaign that saw a record number of
visitors to the official site and a large peak in new followers on Sina Weibo
A web video was then produced to
showcase the prize and lucky draw winner

Hugo Boss
Annual Fashion Show
Project Scope:
Digital support for the annual fashion show;
Generating new awareness and anticipation
for the new collection using social media,
display ads and search engine marketing
Target:
Luxury goods consumers; fashion conscience
buyers; trendsetters; influencers
Deliverables:
Digital display ads, banners and portal site
takeovers
Platforms:
Desktop and mobile web browser; Sina
Weibo; Youku

Utilizing digital story boards & site mock-ups helps to realize
how the end results can appear

Dremel
India New Market Campaign
Project Scope:
Unique and locally relevant key visuals
that combines traditional cultural
symbols with the brand
Target:
DIY and home repair enthusiasts,
hobbyist, tradesmen
Deliverables:
Key visuals for digital display and in-
store display
Platforms:
Desktop and mobile web browser;
Retail point of sale locations

Searching for inspiration through a visual mood board

Using the Indian icon – Elephant - as key design
element. It is closely associated with the culture
and history of the market, helping to establish the
emotional connection directly with the local
audience.
The design highlight is, the elephant image is made of modern parts
(tiny bolts) which represents the craftsmanship and also the brand offer
as Dremel has wide range of tools and accessories that helps artists
and craftsmen to easily create their dream.
Art Direction
-The overall design is clean and
basic. The Indian element and the
metal bolts create together an
easy-to-understand but interesting
visual for strong impression.

After we started the story of with the interesting
dream-like visual and elaborated the story with
headline and copy, we offer the answer to the
audience – Dremel.
The local and our core idea/claim “Craft your Dream” is
placed at the end of the story to be a perfect round up of
the story. The message here is very clear – when you
have a dream, you need a reliable and out-performing
partner to help you. Dremel is always there to make your
dream come true.
By the side of the logo and the tagline, the
product visual is placed to create the direct
visual communication and linkage to the
brand.

Bringing it all together!

Additional options for the client

Blending the locally relevant imagery with the brand identity

Adapting to web display ads and portal site take-over

Aquarius Asia Limited
David Hou
d.hou@aquarius-asia.com
HONG KONG
Unit B, 22/F, Loyong Court, 212-220 Lockhart Road, Wanchai
Hong Kong SAR
SHANGHAI
Unit 7102, Block A7, 501 Liyuan Road, Luwan District
Shanghai | China 200023
www.aquarius-asia.com
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Thank you for your interest
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Creative at Aquarius Asia

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