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7 Steps to Marketing Success

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Duct Tape Marketing
Duct Tape Marketing

Small business marketing system expained

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7 Steps to Small Business Marketing Success John Jantsch - www.ducttapemarketing.com
Definition of Marketing
Marketing is a System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy before tactics ,[object Object],[object Object]
1) Your marketing map
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) Ideal customer/difference
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiate
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
3) Content that educates
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4) The marketing hourglass
Know Like Trust Try Buy Repeat Refer Articles Ads Results Reviews Partner Intros Post job survey Cross sell Service Team New Customer Kit Webinar Evaluation Marketing Kit White paper Web site Reception Referrals Newsletter Sales Presentation Peer2Peer Events Quarterly Events Finance Delivery Nurturing The marketing hourglass
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5) Inbound lead generation
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6) Lead conversion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7) Harness the internet
Don’t think so? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
Hub and Spoke social media in business
8) Live by the calendar
[object Object],[object Object],[object Object],[object Object]
Duct Tape Resources www.ducttapemarketing.com

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