The results of a survey but Dubit into the browser-based games played by children aged 11-16 including a breakdown of the age and gender of those who play the games.

1. Dubit -
Which online-games are
11-16 year-olds playing?
Which online games are 11-16 year-olds playing?

2. Dubit - Which online games are 11-16 year-olds playing?
Games played in last 3 months: 11 to
16s UK children
0%
5%
10%
15%
20%
World of Warcraft
Runescape
Moshi Monsters
Club Penguin
Wizard 101
Poptropica
Bin Weevils
LoTR Online
Monkey Quest
Stardoll
8%
2%
3%
4%
1%1%
17%
10%
7%
6%
Games played in the past 3 months - Sample size 732 - UK children

3. Dubit - Which online games are 11-16 year-olds playing?
Games played in last 3 months: 11 to
16s Boys vs Girls (UK)
0%
25%
50%
75%
100%
World of Warcraft
Runescape
Moshi Monsters
Club Penguin
Wizard 101
Poptropica
Bin Weevils
LoTR Online
Monkey Quest
Stardoll
99%86%64%81%67%67%77%83%39%41%
1%
14%
36%
19%
33%33%
23%
17%
61%59%
Games played in the past 3 months as a percentage of those who play the game - Sample size 732 - UK children

4. Dubit - Which online games are 11-16 year-olds playing?
0%
25%
50%
75%
100%
Runescape
Moshi Monsters
Club Penguin
Bin Weevils
Stardoll
Lord of the Rings
50%20%11%14%10%32%
9%
13%
8%
20%
7%
24%
18%
17%
14%
22%
14%
20%
9%
23%
27%
24%
30%
15%
9%
20%
22%
13%
30%
5% 5%6%
19%
7%10%
3%
Note, this data is a percentage of those who play the game: ie, 50% of 16-year-old LoTR players are 16 - UK children
Games played in last 3 months: Age of
players (UK)
11 12 13 14 15 16

5. Dubit - Which online games are 11-16 year-olds playing?
Kids Research
• Market analysis
• Prototype and concept testing
• Competitor analysis and market scoping
• IP / trend spotting
• Design & ideation
• Monetization strategies
• Ethical marketing
• Transmedia modeling
Dubit: Research, Build & Launch
digital experiences for kids brands
Kids Game Development
• Game design and ideation
• Character and brand design
• Game development
• Virtual Worlds and Casual MMOs
Kids Apps
• iOS and Android games
• Interactive storybooks
Launch
• Game promotion and player acquisition

6. Dubit - Which online games are 11-16 year-olds playing?
Dubit: Just a few of our customers

7. Dubit - Which online games are 11-16 year-olds playing?
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