The current and future opportunities with digital and online marketing, and a glimpse of how to use it. What consumers want and how to give it to them.

1. The Digital Marketing Era Opportunities and Growth

2. The Digital Marketing Era Opportunities and Growth By Duane “DJ” Sprague

4. The “Media Generation” is in the drivers seat and they want media delivered when and where they want. Deliver what consumers want, because at the end of the day they are going to do what they want. Give people value and don’t tell them what they should do. Capitalize on what people are actually doing, not on what you think they should do. Recorded album sales are falling apart, but online digital sales of single songs is exploding. People are buying just what songs they want 24/7 online, not what is pre-packaged and sold through retail stores.

13. Duane’s Bio A California native, Duane has 18 years of experience in executive level sales, marketing, advertising and PR. Specialist in integrated marketing communications, media strategist and digital/internet marketing. Worked with very large and very small companies throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of smaller companies and start-ups. Contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional. Award winning speaker, writer, marketer and sales professional.

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