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Strategic Plan Framework




                          1
Objective               Goal                                     2
What is required to      What   Strategy                    Measure                                           3
strengthen the          success
                                How we intend to            Quantitative   Initiative                     Qtr
Company’s strategic      looks
                                accomplish the objective.   expression
position                  like.                                            Most leveraged activity set     Mile -
                                                            of Strategy                                    stone
                                                                           to effect the strategy
                                                                                                          date to
                                                                                                          evaluat
                                                                                                             e




                                  1.1 Validate a more       Rev/sq ft      1.1.1 Open four 3000-3500 sq
1.0 Aggressively                      concentrated unit                    ft cafes while maintaining     2, 4
                       $ 50M
    expand Café                       model.                               existing food programs
                       value by
    channel
                       2010
                                  1.2 Extend mult-unit      Units/Market 1.2.1 Develop Modified
                                      operating platform                 Commissary Model in BS, NY       4

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  • 1. Strategic Plan Framework 1 Objective Goal 2 What is required to What Strategy Measure 3 strengthen the success How we intend to Quantitative Initiative Qtr Company’s strategic looks accomplish the objective. expression position like. Most leveraged activity set Mile - of Strategy stone to effect the strategy date to evaluat e 1.1 Validate a more Rev/sq ft 1.1.1 Open four 3000-3500 sq 1.0 Aggressively concentrated unit ft cafes while maintaining 2, 4 $ 50M expand Café model. existing food programs value by channel 2010 1.2 Extend mult-unit Units/Market 1.2.1 Develop Modified operating platform Commissary Model in BS, NY 4