Social Media 101 for Social Nonprofits
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Presentation given on October 23, 2008 to non-profit professionals from social, environmental, educational and health organizations.
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Social Media 101 for Social Nonprofits
- 4. Social media is social. It’s a dialogue not a monologue.
- 5. Gen Y connects with people, places and brands online
- 6. People connect around shared interests
- 7. People travel in packs
- 9. Who consumes social media?
- 10. Consumer Internet Barometer & Forrester Research
- 11. Social Technographics Ladder From Groundswell
- 13. “ Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created. The next growth wave will be expanding and incorporating these networks into our business lives.” Lynn Franco Director of The Conference Board Consumer Research Center
- 14. People are talking about you. With or without you.
- 16. The Gorzka Model
- 17. Learn Use what you learn to drive market strategies and outreach Listen and respond to needs in real time Engage in conversations to establish trust and get to know your fans Engage Listen Build Relationships Participate In ways meaningful to your fans that add value to the relationship
- 19. Email and Information Overload
- 20. Meet people where they are
- 22. Social Networks
- 23. Determine the path that’s right for you
- 24. Raise Awareness and Generate Interest in what you are doing
- 25. Offer an unexpected view
- 26. Invite your audience to see things from a new perspective
- 27. Create an environment for collaboration
- 28. Engage your next generation audience
- 33. Got Fear?
- 34. Storytelling 101
- 49. What does Success Look Like?
- 55. Are you Ready?
- 56. Mobilize your fans to tell others about you
- 58. It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.
- 60. Relationships Connections Free Love
- 64. Julia Gorzka President and Founder Brand Tampa - City Linkage www.BrandTampa.com www.CityLinkage.com twitter.com/dtowner [email_address] (813) 690-2100