Valve Interactive Capabilities 2008

Valve is
an agency of Thinkers.
Believers. And, oh…Designers.

Simply put, we are armed with the ideas and experience
needed to leverage the ever growing opportunities in the
online world, to bring you new customers every day, and to
bring existing customers a brighter day.
Valve is a full-service online marketing & design agency

Our integrated, tactical approach to
growing your business, works.

We call it “Motivation Marketing.”

“
The internet is now growing by a staggering 70,000 online
businesses per day. 85% of all website traffic is coming
from search engines, or from awareness as the result of
strategic online marketing efforts.
–ComScore

”

Do all of these people know about you?

Motivation Marketing is the art of combining a
multitude of ideas, opportunities and technologies
in just the right way so potential customers become
aware of, and are inspired to do business with you.
They also tell others.

It happens to be something we know a lot about,
and do very well. And it’s something we’re afraid you
can’t do…without.

MM
EVALUATE
Getting your message out in the world of news CA
search has emerged as an essential part of your
TOTAL BRAND AUDIT
search WEBSITE ANALYTICS & REPORTINGmarketing strategy.ME
engine optimization and
Optimizing E-COMMERCE TECHNICAL DIAGNOSTICS is no
SITE & press releases and news articles
longer a ‘nice-to-do one day’ idea or ’something we
SITE & E-COMMERCE OPTIMIZATION ASSESSMENT
WW
PERFORMANCE / ROI ANALYTICS
should try.’INTERACTION / USABILITY ASSESSMENT
It’s a proven strategy you should be
HUMAN
implementing right now. PutRESEARCHarticles into an B
COMPETITIVE / COMPARATIVE these
RSS feed and you’ll start to show up in the most
FOCUS GROUP TESTING
unexpected places.

MM
INNOVATE
BRAND STRATEGY & PLANNING essential part of your
search has emerged asDEVELOPMENT
an
ONLINE MARKETING PLAN
search engine optimization and marketing strategy.ME
INDEPENDENT ONLINE PROGRAMS
OptimizingMARKETING PROGRAMS news articles is no
MOBILE press releases and
longer a ‘nice-to-do one day’ idea or ’something we WW
ONLINE/MOBILE COMPANION PROGRAMS FOR TV / RADIO
should try.’ It’s a proven strategy you should be
ONLINE/MOBILE COMPANION PROGRAMS FOR PRINT
SEARCH ENGINE OPTIMIZATION STRATEGY
implementingLINKINGnow. Put these articles into an B
right STRATEGIES
SEM / PPC /
RSSPOSITIONING & MESSAGING DEVELOPMENT in the most
feed and you’ll start to show up
unexpected places.
CONTENT DEVELOPMENT STRATEGY / COPYWRITING
MEDIA PLANNING & BUYING

MM
GENERATE
search hasIDENTITY / DESIGNan essential part of your
BRAND emerged as
search WEBSITE / optimization and marketing strategy.ME
engine E-COMMERCE DESIGN
Optimizing press releases WEBSITE DESIGN
MOBILE DEVICE OPTIMIZED and news articles is no
I-PHONE APPLICATION DESIGN
longer FACEBOOK APPLICATION DESIGNidea or ’something we
a ‘nice-to-do one day’ WW
should try.’ SOCIAL MEDIA DESIGN
It’s a proven strategy you should be
CUSTOM
implementing LANDING PAGE Put these articles into an B
TARGETED right now. DESIGN / DEVELOPMENT
VIRAL APPLICATIONS / MINI SITES / ANIMATION / 3D
unexpected places.

MM
IMPLEMENT
HTML / CSS DESIGN
search AJAX / FLEX DEVELOPMENT and marketing strategy.ME
engine optimization
Optimizing press releases and news articles is no
ADVANCED FLASH BACK END DEVELOPMENT
longer PHP ENGINEERING one day’ idea or ’something we
a ‘nice-to-do / MYSQL WW
should try.’ It’s a proven strategy you should be
.NET ASPX ENGINEERING
CONTENT MANAGEMENT SYSTEMS DEVELOPMENT
implementing right now. Put these articles into an B
unexpected places.

MM
EXTEND
SEARCH ENGINE OPTIMIZATION
E-COMMERCE OPTIMIZATION
search SEARCH ENGINE MARKETINGand marketing strategy.ME
engine optimization
Optimizing press releases and news articles is no
E-MAIL MARKETING CAMPAIGNS
longer ONLINE PUBLIC RELATIONS idea or ’something we
a ‘nice-to-do one day’ WW
should try.’MEDIA a proven strategy you should be
SOCIAL It’s MARKETING
BLOG PENETRATION PROGRAMS
implementing right now. PutPROGRAMSarticles into an B
these
PAY-PER-CLICK ADVERTISING
LINKING PROGRAMS
unexpected places.

MM
EVOLVE
PERFORMANCE TESTING /an essential part of your
ROI ANALYTICS
search has emerged as
PERIODIC USABILITY ASSESSMENT
search COMPETITIVE EVOLUTION ANALYSISmarketing strategy.ME
engine optimization and
Optimizing press releasesANALYSIS articles is no
EMERGING TECHNOLOGIES and news
longer PERIODIC LANDINGone day’ idea or&’something we
a ‘nice-to-do PAGE DEVELOPMENT TESTING WW
should try.’ It’s a proven
MULTI-VARIANT TESTING strategy you should be
PPC ACCOUNT MANAGEMENT / REPORTING
implementing right now. Put these articles into an B
E-MAIL CAMPAIGN MANAGEMENT & TRACKING
RSS feed and you’ll MANAGEMENT & TRACKING the most
PUBLIC RELATIONS start to show up in
unexpected places.

A little deeper into Valve’s
specific capabilities

INNOVATIVE
CUSTOM
APPLICATIONS
CA

Great idea
pops into brain
I’m excited! I tell everyone!
this is gonna be BIG!
I perfect it in my mind
for 5 years
until someone else…

…already made it

As a full service design and development agency,
Valve brings original innovations to market.

We create custom online applications and products,
and we can be hired to do so, or we can partner with
you to think of, and build them.

“
Currently, 45% of all web users visit social networking
sites. Visitorship has increased approx 50% in the past
year from 46.8 million people to 68.8 million people.
- Jon Gibs, senior director of media, Nielsen/NetRatings

“
In 2007 alone, Facebook, a custom social networking
application network, has had more than 200,000
registrations per day totaling over 43 million current
active users.

It’s also the 6th most trafficked website in the entire
United States, with more than 54 billion page views per month.
- ComScore

What a great idea

That got made

We are building Facebook and other
innovative applications right now.

MM
INNOVATIVE
CUSTOM APPLICATIONS CA

ME
FACEBOOK / MYSPACE APPLICATIONS
I-PHONE APPLICATION DEVELOPMENT
WW
CUSTOM SOCIAL NETWORKS DEVELOPMENT
VIRAL INTERACTIVE GAMES
VIRAL MINI SITES B
INTERACTIVE FORUMS / CHAT
BLOG APPLICATIONS / PENETRATION PROGRAMS

MM
INNOVATIVE
CUSTOM APPLICATIONS CA

ME
INTEGRATABLE INTERACTIVE WIDGETS
CORPORATE OPERATIONS MANAGEMENT APPS
WW
TRAINING / LEARNING APPLICATIONS
PROJECT MANAGEMENT & COLLABORATION PRODUCTS
PODCASTS / VIDEO SEEDING B

MM

CA

ME
“VIP”, an innovative Facebook Application developed by VI for Captain
WW
Morgan Rum, is enabling brand event organizers to gain registrants
through the Facebook social networking channel by using web ser-
B
vices that connect directly into their databases. VIP can dynamically
notify Facebook users of exclusive “limited VIP availability” events
happening in their areas.

MM

CA

ME
13th Street, a Universal Studios Television property, had VI
WW
develop ad banners linking people back to their website.
They received a 10x click through rate when associating their
B
banners to advergames.

SOCIALIZE
SOCIALITE
SOCIAL BUTTERFLY

HOW’S YOUR SOCIAL LIFE? NEED ONE?

Become aware of
Be motivated
Become a customer
Be loyal

Tell others

“
In a survey of 311 marketing executives, McKinsey found
that 83% used e-mail, ahead of display ads, paid search
and online video.
- The McKinsey Quarterly

”

Marketing is unavoidable. It’s no longer a “nice to have” op-
tion. Getting your message out in the world of website,
commerce and news search has emerged as an essential part of
your search engine optimization and marketing strategy..
As part of our Motivation Marketing strategy, Valve will help
maximize visibility throughout media channels and search en-
gines, driving new traffic and targeted customers to your website.

MM
SEARCH
ENGINE OPTIMIZATION CA

ME
SITE DIAGNOSTICS / TECHNICAL ANALYSIS
KEYWORD RESEARCH & RECOMMENDATIONS
ROI AND CONVERSION IMPROVEMENT PROGRAMS WW
CONTENT DEVELOPMENT / COPYWRITING
SITE OPTIMIZATION / META TAG DEVELOPMENT
B
SEARCH ENGINE SUBMISSION
LINKING PROGRAMS

MM
E-COMMERCE OPTIMIZATION
CA
USABILITY STUDIES
ME
ROI AND CONVERSION IMPROVEMENT PROGRAMS
ONLINE ORDER ENTRY
WW
SUBSCRIPTION & RENEWALS
CROSS PROMOTION TOOLS
B
COMMERCE CONTENT MANAGEMENT

MM
SEARCH
ENGINE MARKETING CA

ME
SEARCH ENGINE PAY-PER-CLICK ADVERTISING
AD COPY DEVELOPMENT & TESTING WW
PERFORMANCE / ROI ANALYTICS
LANDING PAGE DEVELOPMENT & TESTING
B
MULTI-VARIANT TESTING
FULL PPC ACCOUNT MANAGEMENT

MM
EMAIL MARKETING
CA
EMAIL MARKETING PLAN DEVELOPMENT
ME
EMAIL LIST EVALUATION & SELECTION
EMAIL LETTER CAMPAIGN COPYWRITING
WW
EMAIL LETTER DESIGN & DEVELOPMENT
EMAIL CAMPAIGN MANAGEMENT & TRACKING
B

MM
EMAIL MARKETING
CA
EMAIL CAMPAIGN ANALYTICS / DIAGNOSTICS:
ME
- Number of e-mails sent
- Number of e-mails opened
- Bounce rate
WW
- Blocked rate
- Unsubscribe rate
B
- Click-through rate
- Conversion rate
- ROI profitability

MM
ONLINE PUBLIC RELATIONS
CA
ME
OPTIMIZE PRESS RELEASE FOR SEARCH ENGINES
KEYWORD RICH ANCHOR TEXT IN LINKS
GUARANTEED “PAGE ONE” PLACEMENT WW
GOOGLE / YAHOO NEWS INCLUSION
TARGETED DISTRIBUTION TO OVER 100,000+JOURNALISTS
B
40K TO 80K PAGE VIEWS GENERATED PER RELEASE

MM
SOCIAL MEDIA MARKETING
CA
SOCIAL NETWORKING
ME
SOCIAL MARKETING
SOCIAL BOOKMARKING
SOCIAL MEDIA OPTIMIZATION WW
REPUTATION MANAGEMENT
BLOGGING SERVICES
B
MOTIVATION MARKETING

MM
MOBILE MARKETING
CA
MOBILE MARKETING CAMPAIGN STRATEGY
ME
MOBILE APPLICATION / WIDGET DEVELOPMENT
SMS / WAP MARKETING
MOBILE / ONLINE VIDEO WW
“MOBILIZED” WEBSITE DESIGN
AD NETWORK AND MONETIZATION MANAGEMENT
B
CPM, CPA AND ACTION-BASED SPONSORSHIP
MOBILE ROI REPORTING

MM

CA

ME
“Alchemy Worldwide, one of the largest Infomercial companies in the
world, needed to increase online sales of its famous “6 Week Body
WW
Makeover” line of products. They called on VI.

“Using their unique blend of optimization methods, VI managed to in-
B
crease our sales by a staggering 100% in just 30 days.”

-David Jansen – VP of Marketing, Alchemy Worldwide LLC

MM

CA

ME
For one of our premiere clients, Discus Dental Inc, VI
has within a 3 month period, reduced the cost of new WW
customer acquisition (CPA) by over 50% while at the
same time increasing buying conversion rates by
B
100% through the use of our Motivation
Marketing techniques.

In this great big interconnected world of ours,
more than ever, everyone’s looking for someone.

Are they finding you?

WEBSITES/
WEB APPLICATIONS
WW

The internet is no longer just a brochure
for your business.

It is your business.

So why would you want to stand out in the parking
lot handing out brochures, when people are ready
to walk inside and start buying?

“
65 percent of U.S. Internet users surveyed won’t
patronize a poorly designed site - even that of a favorite
brand” and “...nearly 30 percent stop buying from their
favorite offline store if their online experience is poor.
–Genex report

MM

STRATEGY & PLANNING CA

ME
REQUIREMENTS DEFINITION / INNOVATION
WEBSITE AUDIT & RECOMMENDATIONS
WW
COMPETITIVE/COMPARATIVE ANALYSIS
CONTENT STRATEGY AND PLANNING
INFORMATION ARCHITECTURE / WIRE FRAMES B

MM

EXPERIENCE DESIGN CA

ME
VISUAL INTERACTION DESIGN
E-COMMERCE DESIGN
WW
FLASH DESIGN AND ANIMATION
3D MODELING & ANIMATION
VIDEO DESIGN AND PRODUCTION B

MM

TECHNOLOGY & ENGINEERING CA

ME
INTERACTIVE APPLICATION DEVELOPMENT
ADVANCED FLASH BACKEND DEVELOPMENT
WW
CONTENT MANAGEMENT SYSTEMS
HTML, CSS, JAVASCRIPT, FLEX, AJAX
PHP, ASP.NET B
MOBILE INTEGRATION / EXTENSION

We can’t just mind our own business.
We want to mind yours.

By the way, how’s your website or online business?

Need one?

We used to think Branding was hugely important.
We were a little off…

Branding is your life. It’s your business.
It’s all personal, and highly emotional.
It motivates every decision you make every day
involving everything you eat, drink, wear,
communicate on, get entertained by, and travel in.

Think branding is not all that?

Think again.

VI has branding experts who work on Identity from the ground
up. Or take an existing brand to the next level and further ex-
tend it. If your company is new, we know how to brand it so it
looks and feels like you have been around for a long time. So
it inspires and motivates people to do business with you. And
hopefully, do it again and again, for a long, long time.

That’s Branding.
And it’s a crucial part of the fully integrated picture.

MM

BRANDING CA

ME
BRAND IDENTITY DESIGN / CORPORATE LOGOS
(ONLINE AND PRINT MEDIA)
WW
COLLATERAL DEVELOPMENT & DESIGN
BRAND PERSONALITY / EMOTION TESTING
FOCUS GROUP TESTING B
TAGLINE AND SLOGAN DEVELOPMENT
PHOTOGRAPHY

How’s your Brand?

Need a “Brand Aid?”

CLIENTS/PROJECTS
http://www.idpglobal.com/ http://www.thegreenchildren.com/tgc/index.htm
http://www.universalpictures.com http://www.thegreenchildren.org/tgcf/index.php
http://www.rum.com/ http://beta.relocation.com/
http://www.baileys.com http://www.agingpro.com/
http://www.guinness.com http://www.drivetime.com/
http://www.discusdental.com/ http://www.discusdental.com/reliefacp/
http://www.mybodymakeover.com http://www.discusdental.com/nitewhiteacp/
http://www.youthology.com http://www.britesmile.com/
http://www.universalorlando.com/ http://www.zoomnow.com/
http://www.nestle.com/ http://www.oregonwine.org
http://dev.live.com/

Portland Oregon | Phoenix Arizona | 503 928 4770

Valve Interactive Capabilities 2008

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