An executive overview of the opportunities for marketing leadership in social media. Correlates with article featuring 45+ links at http://bit.ly/bs3Xlb.
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B2 B Marketing Excellence Cmo Guide To Social Media
1. A CMO’s Guide to Social Media How Social Media is Shaping Your Leadership Opportunity Presented by Dana Theus The CMO CLUB Washington, DC June 22, 2009 Read the accompanying article with over 45 reference links and examples.
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3. CMOs are Under Pressure 03/10/10 Let’s start a blog! Why aren’t we Tweeting? Should we be on Facebook? Do we have to offer everything for free?
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