Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable. Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond. WHAT'S IN IT FOR YOU? Which online trends you should be watching How storytelling is the new campaign What tools you can use to listen, learn and measure Determine what success is and how to define it

1. The Measurement Model:
The Old and The New

2. Established in 2002. eROI is a leading
interactive agency, combining compelling
design with innovative software.
2007 Inc. Magazine
Inc. 500 + Inc. 5000 company of the year

3. The measurement has not changed, but the
mediums that we need to measure have.

4. How Do You Determine Success?
Start with the sales process and map
success backwards

6. The Tried and True
Sales
Leads Generated
Traffic

11. The New Measurements
Search
Share of Voice
Mentions
Comments
Tweets

13. Be Creative:
If there are not traditional measurements
you can apply to a new media -
create yours to measure by.
Benchmarks will be out there soon.

15. We are not Social Media “Experts”.

16. 2/3rds of marketers who work for
organizations that haven’t used any
form of social media marketing
consider themselves “very
knowledgeable” or “somewhat
knowledgeable” about this
emerging field.
- marketing sherpa

18. What is Social Media?
A collision between technology and communications?
Listening, Talking, Energizing, Supporting, and Embracing?
Building a trust relationship that translates into precious attention?
Monetizing Conversations?

19. quot;Web 2.0quot; refers to a perceived second
generation of web development and design,
that facilitates communication, secure
information sharing, interoperability, and
collaboration on the World Wide Web.
quot;Web 2.0quot; concepts have led to the
development and evolution of web-based
communities, hosted services, and applications;
such as social-networking sites, video-sharing
sites, wikis, blogs, and folksonomies.
- wikipedia

20. Social Media is...
(Still being defined)

24. Trends To Be Watching
(and how to do it)

25. 1. LISTENING

26. LOTS OF HATERS
LOTS OF EVANGELISTS

27. 2. PLANNING

28. PLANNING = BUSINESS NEEDS
1. Reputation Management
People are talking about you online, whether you choose to listen or not.
2. Customer Service
Social media customer service is the new (800) number.
3. Public Relations
Social media enables you to take your message to customers directly.
4. Customer Acquisition
Market sideways. Features and benefits are too boring to work in social media.
5. Create Brand Communities
Activate your fans and give them something to do. Don’t just collect them like baseball cards.
6. Thought Leadership
Everyone in the world has expertise. What’s yours, and how to you distribute it?
7. Networking
Social capital belongs to individuals, and is loaned to brands. You can use social networking to develop
relationships online that you’d be unlikely to have otherwise
7 Ways to Use Social Media to Build Stunning Brands - Jason Baer

29. Reputation Management

30. Public Relations

31. Customer Service

32. Customer Acquisition

33. Create Brand Communities

34. Thought Leadership

35. Networking

36. 3. FINDING YOUR/OUR/THE VOICE
Social Media is Time Consuming. Someone needs to be responsible

37. Be Authentic, not “Salesy”
Person at the Company,
not the company.

38. People are listening...
...and Apologizing

39. 4. COMMITMENT

40. Social Media ROI - set a definition of
success and measure it.
Popularity
Conversions
Is it product awareness (measured in conversational terms) or is it real sales (measured by actual sales figures?

41. 5. EXPERIMENT

42. 6. INTEGRATE

43. 7. INNOVATE

44. Social Media Commandments
1. Be a good listener.
2. Think before you speak.
3. Be patient, stay committed.
4. Someone needs to own it.
5. Be creative.
6. Stay on top of trends.
7. Participate in conversation.
8. Be a user.
9. Embrace your lack of control.

45. IDEAS

46. Measure New Media ROI
IDEK.NET
OR
Other URL
Shorteners

47. Measure New Media ROI
Discount
Codes
Specific to
the Media
Used

48. Social Media Measurements
Mentions
Engagement
Sentiment

49. Traditional Measurements
Lead Capture
Sales
Lead Nurturing

50. Tools You Can Use
1. Google Blog Search
2. Summize - aka Twitter Search
3. Radian6
4. Tweetdeck/Tweetie
5. Google Anaylitcs/Google Feedburner
6. Salesforce (CRM)/ Pardot
7. Google Reader/ AllTop
8. Quantcast
9. Technorati
10.Your Friends/Comp

51. Storytelling:
The New Campaign

61. Next Steps:
Commitment
Conversion
Conversation
Community

62. Questions?