At some point in your career, you’ll be called upon to sell User Experience (UX) to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face? In this talk, Daniel Szuc will: 1. Examine what works and what does not work well when selling UX within an organization; 2. Identify barriers you might encounter to the adoption of UX methods in your organization; 3. Discuss how to package and present UX to stakeholders. Also see: http://designative.info/2009/12/09/event-ixda-shanghai-presents-selling-ux-in-organizations-with-daniel-szuc-december-11th-2009-630pm/comment-page-1/#comment-6037

1. Selling UX

6. Who uses?

12. Why?

13. UX culture http://www.google.com/corporate/tenthings.html

14. What just happened?

16. Good News

17. http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience specialist

18. http://www.usnews.com/money/careers/articles/2009/08/28/americas-best-careers-2009.html User experience specialist

19. http://news.bbc.co.uk/2/hi/technology/8017178.stm Technology is still hard to use

20. Business of design

21. Lifestyle integration

22. Still not convinced?

23. I just want to have a shower

26. We have work to do 

27. Barriers

28. Yikes!

29. UX Language is Ugly

32. Cultures

35. National Culture Organizational Culture Professional Culture Formal Processes Informal Processes Cultures overlap. Regional Culture Organizational Sub-cultures

40. “ Au says the collaboration between designers and engineers is healthy . A lot of the design team's time is spent on setting standards and building a style guide for engineers to ensure a project will really end up looking like a Google product .” http://www.techradar.com/news/internet/google-explains-its-minimalist-design-philosophy-641441

42. Ripe Organizations

45. Maturity

46. http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate

47. http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate Design Maturity

48. Rewards

50. What Sells?

51. Selling Isn’t “Selling” Vegan

52. Selling is Alignment Vegan

54. Sales Goal?

55. Product Success

56. Common language?

57. UX Vision

58. http://www.uie.com/events/uiconf/2007/articles/experience_vision/

59. http://www.google.com/intl/en/corporate/ux.html

60. Where or what do you want to be in 2,5,10 years time?

62. Be valuable!

64. Thank You Email - dszuc@apogeehk.com Twitter - @dszuc