Pinterest is a social media site focused on visual content where users can upload, share, and comment on images and ideas using pinboards; it has seen explosive growth and become the 3rd most popular social network, drawing high user engagement especially from women; the document provides tips for businesses to utilize Pinterest for marketing by creating boards, holding contests, and crafting beautiful pins to build a following and drive traffic to their website.

1. Marketing for Your Business:
What is it? Why use it?

2. What is Pinterest?

3. Anyone not living under a rock has
heard that the hottest social
media site right now is Pinterest.
And every business owner and
marketing firm is scrambling to
figure out the best ways to use it
for their own marketing
strategies.

4. This is my first experience with Pinterest!!

5. • Pinterest is a highly addictive pinboard,
dream-board or corkboard site. It is really a
social bookmarking site based on beautiful,
eye-catching photos instead of text.

6. Using Pinterest you can:
•Pin (upload or share), re-pin from other boards,
like others’ pins, and comment on other
people’s pins
•Share, discuss and organize interesting photos
and how-to ideas that you create or discover all
over the Internet

7. • Link those photos back to its source website
– Your site or blog
– Your client’s site or blog
– An affiliate link
• Add a URL in the comments section that is
clickable and searchable within Pinterest

8. • Build a community of followers who look for
your photos and your pins so they can re-pin
them on their boards
• Create pins that go viral to increase your
Pinterest popularity and bring more traffic to
yours and your client’s business

9. This is why business owners should start utilizing
Pinterest to market their company. It is simple to use
and is an excellent way to increase sales, provide leads
and drive traffic to your site.
Just so you understand the impact that Pinterest has
had, let me share a few statistics that you may have
already seen. The meteoric rise in popularity of
Pinterest still boggles the mind!

10. • Pinterest is now the 3rd Most Popular Social
Network on the planet!
• Pinterest users spend an average of almost 16
minutes on the site per visit (compared to 12.1 for
Facebook).

11. Pinterest received 17.8 million U.S. unique visitors in February!

12. • Pinterest traffic grew
52% between January
and February of 2012,
overtaking Tumblr,
LinkedIn, and Google+
in number of visits in
February.
• Pinterest user
engagement is up to
89 minutes per month
on the site.

13. • Pinterest receives
almost 1.5 million
visitors each day.

14. • Pinterest provides more
referral traffic to other
sites than Google+,
YouTube and LinkedIn
combined

15. •97% of Pinterest’s
Facebook fans are
women

17. • Understanding these
demographics is really quite
important. Many businesses
see Pinterest as just another
fun, useless site.
• But consider the following
statistics:

18. • 85% of all brand purchases are made by women
• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel (hello?? Surveys)
• 58% would toss a TV if they had to get rid of one digital device (only 11%
would ditch their laptops)
• 51% are Moms
• Women spent 80% of all sport apparel dollars and controlled 60% of all
money spent on men’s clothing
• Women comprise about one-third (34%) of the adult audience for ESPN
sport event programs

19. • So, how do you get started with marketing on
Pinterest
• First – request an Invite if you aren’t already
on the site. I can send you one.
• Create an account for your business and then
start pinning and re-pinning items you see
that you like.

20. Here’s an example of an SEO firm’s Pinterest
page

21. And a Bed & Breakfast in Maryland

22. How to bring more visitors to your site?
Create well-rounded boards that show your personality
and include business & non-business related pins.

23. How to bring more visitors to your site?
Hold a contest and use the repins to go viral!

25. Bring them back to your site to enter the contest.

26. Use an SMS text
messaging contest.
People will enter to win
and you will be able to
send them marketing
text messages to
announce contest
winners and market
afterwards.

27. Craft beautiful pins and give instructions or How-to’s. Pinterest users LOVE
how-to’s! Your pins don’t HAVE to business related to bring visitors back to
your site.

28. So when should I submit my content to Pinterest?

29. Between 5-7 AM and 5-7 PM EST

30. Other important things
to remember

31. Don’t spam your
followers

32. Use cool (eye-catching & colorful) images in
your content.

33. Questions!!
Contact
Derrick T. Spruiell
336.549.2231
dspruiel@bellsouth.net