Dan Siroker's presentation at Business of Software 2013 about the universal startup algorithm and how to apply lessons learned from the 2008 Obama campaign and 5,000 Optimizely customers who have run over 300,000 experiments.
11. Millions
$7
Team: 10 (+150%)
Customers: 1,508 (+134%)
Annual Run Rate: $1.2m(+982%)
$6
$5
$4
$3
$2
Julio
Ryan M
$1
Ricky
Meng Xiao
Dan
Mat
Jeff P
Pete
Eric
$0
2010 Q2
Q1
Elliot
Q3
Q4
2011
Q1
Q2
Q3
Q4 2012
Q1
Q2
Q3
Q4
12. Millions
$7
Team: 42 (+320%)
Customers: 3,460 (+129%)
Annual Run Rate: $7.6m (+533%)
$6
$5
Steve
Tyle
Jeff Z
Arthu
Amina
Greg
Sandy
$4
Brendan
Sophie
Dogan
Sonesh
Shanann
Tommy
$3
Dan G
Cara
Byron
Mik
Alan
Eddie
Jodie
$2
Dae-Ho
Cyrus
Julio
Ryan M
$1
Lauren
Ashley
Ricky
Meng Xiao
Dan
Mat
Cristian
Travis
Jeff P
Pete
Eric
$0
2010 Q2
Q1
Elliot
Katy
Q3
Q4
2011
Q1
Q2
Q3
Q4 2012
Q1
Q2
Q3
Ryan L
Ian
Jonathan
Q4
Joanna
Jon
17. Millions
$28
$27
$26
$25
$24
$23
$22
$21
$20
$19
$18
$17
$16
$15
$14
$13
$12
$11
$10
$9
$8
$7
$6
$5
$4
$3
$2
$1
$0
Steve
Steve
Team: 130 (+210%)
Tyle
Marius
Adam
Bo
Evan
Junan
Ash
Grace
Anshu
Lucas
Benson
Bryce
Darwish
Jeff Z
Arthu
David
Jaron
Richar Tammie Khattaab Laura
Asia
Amanda
Amina
Pamela
Brian
Greg
Nikhil
Martjin
Sophie
Amelia
Dogan
Gary
Marco Natarajan
Ben
Kasra
Katie
Andrea
Daniel
SG
Dae-Ho
Omari
Andy
Eric
Andy
Mustafa
Ranjit
Chris Waylon
Pedro
Bradley
Neha
Lauren
Adrian
Chrix
Cristian
Mik
Ricky
Robin
Dan
Pete
Eric
2010 Q2
Q1
Elliot
Q3
Jeff P
Ashley
Tommy
Ryan M
Mat
Julio
Katy
Travis
Lisa
Jamie
Jonathan
Q4 2011 Q2
Q1
Q3
Actual
Q4 2012 Q2
Q1
Projection
Nick
Miyo
Jodie
Meng Xiao
Ryan L
Q3
Becca
Oren
Cyrus
Brendan
Megan
Byron
Eddie
Sonesh
Hemant
Shanann
Brett
Sandy
Ryan
Michael
James Etienne
Alan
Lacy
Dan G
Luke
Cara
Westly
Aaron
Adam
Q4 2013 Q2
Helen
Joanna
Q1
Jen
Ian
Jon
Nick
Fabian
Saum
Courtney Dan
Yonat
Kent
Ural
Eduar
Toby
Oliver
Grant
Q3
Cate
Christop
Julia
Q4
Danielle
Tai
Jonathan
Chris
Chris
Rama
36. Splash page experiment
Variations:
Button:
1.
Sign Up
Media:
1.
Get Involved Image
2. Learn More
2. Family Image
3. Join Us Now
3. Change Image
4. Sign Up Now
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
41. Splash page experiment
Variations:
Button:
1.
Sign Up
Media:
1.
Get Involved Image
2. Learn More
2. Family Image
3. Join Us Now
3. Change Image
4. Sign Up Now
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
48. Splash page experiment
Variations:
Button:
1.
Sign Up
Media:
1.
Get Involved Image
2. Learn More
2. Family Image
3. Join Us Now
3. Change Image
4. Sign Up Now
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
86. Lessons Learned
1.
Define quantifiable success metrics.
2.
Less is more. Reduce choices.
3.
Words matter. Focus on your call to action.
4.
Seek the global maximum.
5.
Start today.