1. VH1.tumblr.com
BFFs with Barack Obama, dating
AfterElton and GIFing it all!

2. VH1 + Barack Obama
After finding a fan’s post about
her love for Barack Obama
Tumblr and VH1 Tumblr, we
reblogged and engaged with
her.
Little did we know…. Barack
Obama would reblog us and
start a grand GIF war using
Darren Crisss (one of Tumblr’s
favorite topics) to promote
voter registration.

3. The War (We won)

4. The Fans

5. The Vhelton Story
• In an effort to support sister Tumblrs within the Viacom
network, VH1 reblogged support for a AfterElton poll
about fandom shipping (supporting different pairings
of characters from TV shows)
• By supporting a particular ship (Sterek – two characters
on Teen Wolf) and bantering with AfterElton, fans
started to ship the two blogs together, calling us
Vhelton.
• Other Tumblrs like EW (involved in the original poll
creation) and Teen Wolf commented in the exchange
and thus became characters within the meta Vhelton
shipping story.

6. The Initial Banter

7. The Fans React

8. Fan Fiction

9. The Press Responds!

10. Live-GIF Efforts
• Pass The Bowl – Our Live-GIF Q&A for celebrities
that come through our morning show, Big
Morning Buzz with Carrie Keagan.
– Celebs answer questions left by previous guests
– We GIF their responses and feature them on Tumblr
• GIF Booths at the Do Something Awards + Divas
Live
– Bring celebs from the red carpet into our GIF Booth to
make a four-frame instant GIF
– Populate our Tumblr night of show with these live GIFs
to add behind the scenes appeal to our coverage of
the event.

11. Examples