Ofer Wald Lecture

1. Lost in Translation (options)
WP-TLV March 2013

2. Why bother translating your site?
English is the primary language
of only ~25% of the audience
(down from ~30% a few years
ago)
How many users can read
Hebrew?
Ignoring this = losing potential
traffic

3. Not convinced?
Change in traffic for a German language site after installing
Transposh

4. Different approaches
● Google Translate widget
● Maintain a site per language
● Post level translation
● SCDL (Same content, different language)

5. Different approaches 2
● Manual Translation - complete
● Automatic Translation - complete
● Mixed solution

6. Evaluating approaches
● Translation Cost
● Operation (Maintanance) Cost
● SEO Value (driving traffic)
● User experience

7. Transposh - best of breed SCDL
● Live on your wordpress in under 5 minutes
● Everything gets translated (*)
● Improve at will
● Very simple - many advanced customizations
● Frontend WYSIWYG