This document discusses how Andrew Adams uses Zillow to generate leads for his mortgage business. It provides details on Andrew's approach: he reads Zillow forums for 30 minutes daily, identifies relevant threads to follow, responds quickly to provide value, and uses this engagement to convert leads into clients. The document outlines Andrew's lead generation checklist and sales process, and emphasizes delivering obvious value to win business. It promotes trying Andrew's approach to generate weekly calls from engaged clients.
9. Andrew’s RESULTS
• 18,000 people have viewed his profile
• 12 people per day view his profile in
Zillow™
• Gets weekly calls from clients he
communicates directly within threads
• Gets calls from clients who read his
threads
10. “The leads goes up when I takes a position
against another loan officer who’s providing
miss-information and bad advice”
A few key’s to
Andrew’s Magic
&
“When they see my passion and agree with
my point of view they reach out to me”
11. Andrew’s plan
1.Reads forums for 30 minutes per day
2.Managing 6-12 conversations at a time
3.Delivers consistent sales process that
delivers obvious value
12. LeadGEN checklist
1.Read Zillow™ forums daily (30 mins
daily)
2.Identify relevant threads
3.Set watch alerts (manage 6-12 at a
time)
4.Respond quickly with obvious value
13. Sales Process
checklist
1.Ask great questions via email
2.Sends email with link to EDGE report
(obvious value)
3.If you want more details and an
updated personal EDGE report call me
to discuss
29. What I love about EDGE reports is that they are
easy on the eye. You can look at the charts and
graphs and tell exactly what the report is saying
within seconds.
Brent Sute in Tuscaloosa,
AL
See for Yourself 800.485.7251
30. “I think EDGE is fantastic. Edge puts all the
calculations I do short hand into an easy
process. The presentation is clean and easy
to read. I love it! I was so excited I showed
my wife last night.”
Aaron Kayser Herndon, Virginia
See for Yourself 800.485.7251
31. “In our ever changing financial world
Mortgage Coach's EDGE platform is THE
vital tool to bring clarity and value to our
clients. ”
Paul Walton in Benicia, CA
See for Yourself 800.485.7251
32. “Edge works the way we do, ask the
right questions in the right order and win
your clients respect. The feedback and
results have been amazing.”
Dan Rawitch, Petaluma,
CA
See for Yourself 800.485.7251
Introduce Dan for a 5 minute update – it’s important that he is brief – so tell him to keep it under 5 minutes
Let me show you how and why EDGE changes everything
It changes your success levels
It makes your job easier
It makes borrowers and Realtors trust you and like you faster
It give you more confidence
It improves the level of service and value that you deliver to your clients over night
The mortgage business has never been more challenging in many ways and at the same time it’s never been more exciting – Now it’s time for the EDGE experience