Do your parents "breathe a sigh of relief" when they Google your name and find nothing? You ought to be concerned that you're nobody! We are approaching a time when a transcript might not matter as much for college admission nor will a resume for job application. Instead, your personal brand based on your digital identity will differentiate you from your competition. Come to learn how to use Web 2.0 and social media services to boost your personal brand!

1. Boosting your personal brand by
building
your positive digital identity
Thomas I. M. Ho, Ph. D.
http://DrThomasHo.com
@DrThomasHo

2. YOUr digital identity
Only one chance to make good first impression: often (& increasingly)
that opportunity is ONLINE

3. It’s all about YOUr learning!

4. It’s all about YOUR learning!
• Not merely your education
• Document what and how you learn!
• It's your learning so you have to take
responsibility!

5. Should you do social media if you're
afraid you'll do it poorly?
• You ought to try because people will 'cut you
a lot of slack' because of your age and if you
do it well, they won't realize how young you
are, will they?
• You'll learn time management and other
valuable skills

6. Principles
• Contribute by adding value
• Credentials: degrees and/or badges (take
responsibility for your learning)
• Portfolio

7. Practice
• Social media: Facebook Page or Timeline?
• Web 2.0
– Diigo: bookmarking, annotation, Groups, EasyBlog
– Tumblr, Posterous, etc.
– RSS
– Memolane, etc. (Lifestreamblog.com)
– FriendFeed, Yahoo! Pipes

8. Food for thought
• http://UNcollege.org
• http://mycmgr.com/for-students/

9. Life is a journey on which you are just
starting. Your digital identity is your
boarding pass.

10. Next step
• Do it
• Tell me you're doing it: @DrThomasHo
• Tell Crooms’ story by sharing the story of
YOUR LEARNING

11. Resources
• http://StudentBranding.com