This Pecha Kucha presentation was given by Dr Sea Rotmann at the National Energy Research Institute conference in Wellington, NZ on February 14, 2013. It takes a rather tongue-in-cheek stab at answering the age-old question why energy efficiency, with all its many benefits, remains the unsexy cousin of technology and supply side interventions

1. Subtasks of Task XXIV
PECHA KUCHA
Why is Energy Efficiency so damn unsexy?
Dr Sea Rotmann Operating Agent IEA DSM Task 24

2. why is energy efficiency so damn
unsexy?

3. why is energy efficiency so damn
unsexy?

4. why is energy efficiency so damn
unsexy?

5. why is energy efficiency so damn
unsexy?

9. so why is it of Task XXIV
Subtasks so damn hard?
vs complex
complicated

10. BEHAVIOUR?
Subtasks of Task XXIV
individual vs
social

11. WHY, of Task XXIV
Subtasks
OH WHY
BEHAVIOUR?
30% of energy demand is locked in behavioural wedge
Includes: technology uptake, use and maintenance
purchasing and investment behaviour
habits and routine behaviour
social acceptability

12. solution 1: of Task XXIV
Subtasks make it sexy?
Photo: William Dohman via Etsy

13. solution 2: accept it’s not
Subtasks of Task XXIV
sexy
but wasting it is really unsexy

15. solution 4a: make it
Subtasks of Task XXIV
hyper-rational?
Return of Investment
Cost benefit analysis
Short-term pain for long-term gain

16. solution 4b: make it
Subtasks of Task XXIV
hyper-rational?
- Thermodynamics

17. solution 5: appeal to
Subtasks of Task XXIV
patriotism?

18. solution 6: shame them into
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it?
http://griponclimate.org/2012/06/14/sex-is-better-with-energy-efficiency/

19. solution 7: get a new
Subtasks of Task XXIV
perspective

20. Final solution: Join us in
Subtasks of Task XXIV
making it if not sexy...
To join email:
drsea@orcon.n
et.nz