1. social media XXIVand
IEA DSM TASK 24
Subtasks of Task
Task XXIV
Closing the Loop -
Behaviour Change in DSM: From Theory to Practice
Dr Sea Rotmann, Operating Agent
NERI/VUW Conference, February 13, 2013

2. who are we ?
Subtasks of Task XXIV
OPERATING AGENTS
THEORY PRACTICE
Ruth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM consulting
Sea: Animal behaviour studies, research funding & evaluation, sustainable energy
policy, sustainability implementation

3. IEA DSM Task XXIV
Subtasks of
Task 24 !"#$%&'(#&)'*(#+$#)",(-.(,/#(0-)'1(23#)4*(56,'--7(89::
participating countries
!"#$%&'#($()%(*&+%&%,(&-)(#./&!0#&122&30)4(#()5(&")&6$207&80#9+/&")&65%0:(#&;<==
© OECD/IEA, October 2011
Committee for Energy Research & Technology
(CERT)
Oversees 40 intʼl implementing agreements
15 Participating Countries
Each country has ExCo
member
24 Tasks - each task has
Operating Agent/s (OA) Netherlands
DSM Implementing Switzerland
Agreement New Zealand
(www.ieadsm.org) Belgium
Norway
Sweden
Task XXIV: Finland
Behaviour Italy
Change in DSM Countries participating UK
(OAs: Ruth and US
Sea)
Austria
Spain (in kind)

4. Task premise
The underlying proposition is that the energy efficiency
gap results from:
* Limited understanding of complexities of human
behaviour
* Insufficient sharing of results between disciplines
* Limited transfer to the policy domain to inform real-
life interventions;
* Lack of monitoring and evaluation tools that show
ongoing behaviour change outcomes.

5. target Audience of Task XXIV
Target audience of Task 24
1. Intermediaries
2. Policymakers
3. (Research) funders/investors
4. Technology developers,
industry
5
Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com

6. special featuresTask XXIV 24
of Task
Some special featuresTask XXIV
Premise for of
Text
6

7. subtasks
Subtasks of Task XXIV
5- Expert platform
1- Helicopter 2- 3- 4-
view of models, In depth Evaluation tool Country-
frameworks, analysis in for specific project
contexts, case areas of stakeholders ideas, action
studies and greatest need plans and pilot
evaluation (buildings, projects
metrics transport,
SMEs, smart
metering)

8. subtaskof Task XXIV
Subtasks
V - expert
platform

9. social mediaTaskTask 24
Subtasks of in XXIV
•
Widely disseminated via @IEADSM on twitter,
linkedIn and facebook group and energy and
behaviour linkedIn groups (eg BECC)
•
ECEEE columns (www.eceee.org), blogs on Global
Energy Profs (www.globalenergyprofs.com),
Energy Efficiency in Industry Processes (www.ee-
ip.org) and Global Energy Insight
(www.globalenergyinsight.com)
•
Weekly publication of Behaviour Change & Energy
News by Dr Sea Rotmann
•
Expert platform went ‘live’ in July 2012:
www.ieadsmtask24.ning.com - includes videos,
photos, discussion fora, subtask groups, events,
Pecha Kuchas, graphic stories and podcasts

10. 1
World Map of
Participating countries, contributing experts
Expert platform currently has 130 experts from 20 countries and 7 main sectors.

11. the lastof Task XXIV
Subtasks
6 months:
Task workshops

12. Subtasks of stories
energy Task XXIV

13. subtask I
SubtaskPremise for Task XXIV
I - Helicopter Overview
• Overview of models,
theories, frameworks
used in case studies
• Overview of definitions
• Inventory of experts
• Inventory of evaluation
metrics and contexts
• Navigation tool to
translate theory to be
useful by practitioners
13

14. definition issues:
Subtasks of Task XXIV
DSM (in a tweet)
Our suggestion:
DEMAND SIDE MANAGEMENT in this Task refers to:

15. DEFINITIONS:
BEHAVIOUR CHANGE
(in a tweet)

16. subtask I - some
definitions
SubtaskPremise for Task XXIV
I - Helicopter Overview
Models of behaviour help us to understand specific
behaviours, by identifying the underlying factors
which influence them.
There are individualistic models and social models.
By contrast, theories of change show how
behaviours change over time, and how they can be
changed.
Behavioural theory is diagnostic, and change
theory is more pragmatic.
Both are important to understand when designing
interventions. 16

17. feedback from
Subtasks of Task XXIV
workshops
owards a multiple models approach
wrong, but some of
George E.P. Box
(1979)

18. howSubtasks of Task XXIV
to frame the models
Full framework for characterising behaviours:
4 dimensions x 5 levels
Inter-Personal Segment/
ACTOR! Individual!
Network!
Community!
Group!
Population!
Who, or what is enacting the behaviour?
Tech- Institutional / Infra-
DOMAIN! Cognitive! Bodily!
nological! Social! structural!
What are the influences on the behaviour?
Norm-
DURABILITY! One-off! Repeated! Dependent! Enduring!
Setting!
What relationship does time have with the behaviour?
Inter-
SCOPE! Discrete!
Related!
Bundled! Structuring! Lifestyle!
How does the behaviour relate to other behaviours?
Developed from
Wilson and Chatterton (2011)

19. how to chose the most
Subtasks of Task XXIV
appropriate models
points to most appropriate models or theories
Developed from Chatterton and Wilson (2011)

20. subtask II -
SubtaskPremise for Task XXIV
I - Helicopter Overview
case studies
20

21. subtask III -
SubtaskPremise for Task XXIV
I - Helicopter Overview
evaluation
 WHAT IS A SUCCESSFUL LONG-TERM
BEHAVIOUR CHANGE OUTCOME TO YOU?
21

22. subtask IV -
Subtask IV: Country-specific
country-specific recommendations
recommendations
22

23. questions or Task XXIV
Subtasks of comments?
drsea@orcon.net.nz