Doctors Are Online in Large Numbers and click through rates in India are Four times more attractive than the west. Check out the stats!

1. Six Statistics in
Healthcare Social Media India
Dr. Neelesh Bhandari
CCO, Digital MedCom Solutions
drneelesh@digmed.in
drneelesh@hcsm.in

2. India Access
80MM people in India have internet
access, 7% of the population, or 17% of
the urban population
Source: India's Exploding Digital Economy - Jeffrey F. Rayport -
Harvard Business Review
Published: 03/08/2012

3. Fast Expanding Medium
Mobile penetration is 71% in India, while
Internet is 8% and social media is 3%
Source: We Are Social's Guide to Social, Digital, and Mobile in
India, Dec ... from We Are Social Published: 01/10/2012

4. India Access
India will have 201MM Internet users by
2015, up from 92MM in 2011
Source:
bcg.perspectives - China’s Digital Generations 3.0: The Online
Empire

5. .. Social Media..
Two Thirds of Doctors (Internationally)
are Using Social Media for Professional
purposes
Source: SpinaBifidaInfo.com <SBI>

6. Digital Marketing
Social ad cost-per-impression is $0.32 in
the U.S., compared to $0.27 in the
U.K., and $0.12 for India
Source: Facebook Sees ROI with Social Ad Adoption – Marketing
Insights | Official Blog of Marin Software

7. Digital Marketing
Social ads generate click-through rates
of 0.13% in India, compared to 0.06% for
the U.S., and 0.04% for the U.K.
Source: Facebook Sees ROI with Social Ad Adoption – Marketing
Insights | Official Blog of Marin Software

8. What This Means:
 India has a fast expanding base of
Internet users, including doctors.
 Doctors are already using Social Media for
professional purposes.
 Digital Marketing is Twice as effective and
at half the cost in India as compared to
United States.

9. Marketing To Doctors
 Digital Marketing can be the preferred
choice for marketing to Doctors in India
 We connect with 45,000 Unique
Physicians every month via Social Media
 To work with us contact
Dr. Neelesh Bhandari
Chief Consulting Officer at Digital MedCom Solutions