Moodle in pharma

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edrneelesh@gmail.com

E-Learning in Pharmaceutical industry

Pharmaceuticals is a knowledge based industry where all people
connected with any aspect of the work need to be updated with latest
information. The Pharmaceutical industry is unique in its constant need
for information and knowledge updates.

Traditionally, the industry has always relied on the detailing and
personal visits by sales rep to promote their products to physicians.
Many studies have shown that Doctors consider the information and
drug literature provided by a Sales rep as an important resource in
keeping updated about the latest innovations in the field. This makes it
imperative that the sales rep going to meet a physician is well versed
with the product he/she is trying to promote, and also makes sure that
physician gains some valuable insight about the product.

Free samples and detailing account for the largest chunk of
promotional expenditure. The industry spends about 20% of total sales
(amounting to close to US$$ 30,000 millions) on promotional activity.
With so much spent on these activities, one should make sure that the
sales rep and the physician have a fruitful and valuable interaction.

Mark IV Medical Communications LLC info@markivmedical.com

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$35,000
Samples
$30,000 Detailing

DTC
$25,000
Professional Advertising
Samples
$20,000

$15,000

$10,000
Detailing
Expenditure ($
millions)

Professional
$5,000
Advertising
DTC
$0
199 199 199 199 200 200 200 200 200 200
6 7 8 9 0 1 2 3 4 5

Year (Source: N Engl J Med 2007; 357:673-81)

Training for sales personnel is critical and expensive. Sales teams are
often dispersed geographically, and need frequent updates to stay
abreast of the latest technologies, regulations, or other factors that
might affect sales. Taking them from their workplace for six weeks of
training is costly, even once—but in a world where learning is a life-
long exercise, with complex new products arriving in the market place
each week, innovative training methods and tools are essential.

Training Costs for Sales Reps in Pharmaceuticals (2007-08)

• Average annual cost of employing sales rep: $160,000 (salary and
overhead)
• Number of reps employed by pharmaceutical companies in U.S.:
65,000
• Cost to pharmaceutical companies to employ reps: $12 billion
• Amount currently spent on training reps: $1 billion
• Amount of that figure spent on actual content/knowledge costs:
$150 million
• Amount of that figure spent on travel: $850 million.

(Source: Merck Capital Ventures)


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Technology based learning-

E-learning and mobile learning both offer new ways to keep sales reps
informed, while minimizing expensive classroom time. While
computer-based access to the Internet is the basis of most e-learning
solutions, MP3 players, tablets, and other handheld devices,
representing mobile learning, can provide more convenient access
to e-learning. Intelligent combination of these learning landscapes, in
addition to traditional face-to-face training, is the basis of a time and
money saving option: blended learning.

The most commonly used content and learning management system,
which is also open source, is Moodle.

We look at one open source management system which allows for all
the diverse requirements of the pharmaceutical industry.
MOODLE (Modular Object-Oriented Dynamic Learning Environment)

'Moodle is a course management system (CMS) - a free, Open Source
software package designed using sound pedagogical principles, to help
educators create effective online learning communities'. It is
distributed under the GNU General Public License and is an active and
evolving work in progress, subject to a roadmap.

Introduction

Moodle is used for online course management and delivery. It provides
a range of functionality covering content creation and delivery,
communication, collaboration and management, including tracking and
assessment tools. It incorporates the best of multimedia based
learning theories with constructivism and collaborative learning.

Moodle can also be called a 'Virtual Learning Environment' (VLE).


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Moodle is the most widely adopted LMS in the world, the rate doubling
every year. It presently boasts of about 48,000 registered sites and
30 million registered users. Moodle.org site provides hundreds of
free plugins/modules to choose from. Every Moodle setup can be
individualized for specific needs and desired functionalities.

Currently, there are about 300 registered Moodle sites in India, 90% of
them are private and have protected access.

Some of the benefits of using Moodle based Learning platform
includes:

 Anytime, anywhere access encourages independent learning
and Personalized learning.


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 Facilitates Collaboration and communication between
trainers and trainees.
 Motivates trainees who enjoy, and are familiar with, using
communication tools such as virtual classrooms, collaboration
tools, discussion forums, and chat.
 Allows use of multimedia (text, videos, animation, and audio)
for training purposes.
 Saves time and money by erasing need of traveling for
training at cost of normal work.
 New updated content can be loaded easily by the
trainer/Administrator, so the learning content is always fresh
and recent.
 Login access only with password, thus ensuring security of
content.
Moodle offers a range of functionality designed around a core structure
of a customizable homepage with learning activities organized into
“courses”. Users are given login access to the Moodle and then
enrolled on “courses” relevant to them. The homepage can be
customized, using “blocks” to meet the needs of individual company
and a users view of the homepage is personal to the access rights
given to them e.g. a trainee will see entries on the calendar personal
to them or relevant to their courses whereas an administrator will see
all events and courses.

Proposed outline of Home and course page


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'Building blocks' of Moodle:

Hundreds of plugins are available allowing an administrator to choose
his/her own media mix and evaluatory tools. Third party games,
crosswords, puzzles, flash cards etc. can also be added easily using
Java and HTML coding.

Also see SCORM Content.


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The most commonly used plugins / activity modules are-

 Assignments - for managing project works, including the ability
for trainees to download/upload their assignments and for
Trainers to mark it online
 Resource links - to WebPages and files to help trainers build
topics or courses or units of work
 Forums for interactive discussion of ideas and concepts
 Quizzes and multiple choices
 Questionnaire
 Wikis
 Interest groups
 File sharing
 Chats and communication programs ( eg.instant messenger)
 Content- commercial content can be uploaded (SCORM
packages)
 Calendars
 News and RSS feeds
 Video and Audio players
 Multimedia games
 Comprehensive monitoring of all activity

Each course can be designed to include resources and activities.
Activities available in Moodle correspond to the modules included in
the core Moodle code to be hosted by Digital Medical Communications
LLC and each course can use any combination of activities and
resources. Typical activities include: assignment, quizzes, hot potato
questionnaire, forum, chat, messages, RSS feeds, Wiki and blogs.
Typical resources include: files, links or html pages.

Trainers can mark and review assignments, view and download
answers and results, control timing of events, block and monitor
access as well as add to content.


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Forums

Forums are like online message boards. You can post a message and
others can respond over the following hours, days or even months.
There is also the option of including attachments with your post.

Users can subscribe to forums - and trainers can force everyone to
subscribe when setting up the forum. By subscribing to a forum,
participants will receive email copies of each new posting, if they have
an enabled email address.

.

Assignments

Assignments allow trainers to put up tasks for trainees to complete. All
assignment types have the facility for trainers to mark online and feed
back to trainees with comments. Trainees can also complete them by
recording their assignments on their personal Moodle blog.

There are three types of assignment:

1. Offline tasks where trainees complete a task away from the
computer but it is set online and marks are recorded in the online
mark book.

2. Online submission where trainees use the built in text editor to
submit their work.

3. Upload assignments where trainees complete their work using
any other package (Word, Excel, Dazzle, Textease, etc.) and submit it
by browsing and uploading on Moodle.

Questionnaires, Choice and Survey

These elements of Moodle all allow users to make a choice in one way
or another and collate the information gathered. The trainer can use
certain question types such as tick boxes, drop down menus and text
boxes for evaluation and scoring of trainees. The total results can also
be viewed as a graph, for individuals and course levels.


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Files and web pages

This resource allows the user to link to existing files or web pages. Any
document types can be posted but your users will need the software to
open them. These can provide background information for a topic or
could direct pupils towards other online activities.

Wikis

Wikis are editable web pages. There are several types of wiki available
in Moodle, allowing pages to be seen and edited by everyone, some
people or just the user and teacher.

Using a standard text editor within Moodle you can add words and
pictures and even create multiple pages linked together.Wikis are
great for collaborative projects spread over time and logging of
changes makes it easy for the teacher to see who has added what.

http://moodle.org/ - the Moodle website which contains lots of very
useful information about Moodle, documentation and community
forums.


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Examples of Moodle based training websites operating in Pharma industry

 http://newschoollearning.com/


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 http://hexagon.universidadhebrea.com/


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Screenshots of Moodle LMS questions and profile tools.


Moodle in pharma

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