06 internet marketing for linkedin business owners

Internet Marketing For Linkedin Business Owners by Dr. Mark D. Yates

T: UK. (0) 843 155 0008
E: drmarkdyates@aol.com
W: www.elinked.eu
1
© 2013 Dr. Mark D. Yates E: drmarkdyates@aol.com

An Online Secret

The biggest secret of 2013 about online
business networking is about to be made
public. Look out for

www.elinked.eu
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© 2013 drmarkdyates@aol.com

The Industrial Revolution
• Over 2 centuries ago the
Industrial Revolution changed
the way of life for human
beings by utilising new radical
technology known as steam.

• Not since this advance in
technology has anything had
the impact on a global
audience like the advent of
the internet.

© 2013 drmarkdyates@aol.com 3

The Virtual Revolution
• Today the new World Wide Web Virtual Revolution is
powered by information, which super charges this new
revolution.

• The Internet as we know it today, was born out of the
summer of love in the 1970’s by anti establishment,
counter revolutionary love preaching hippies seeking
resistance to authority.

4

Dispelling The Web & Internet Myth
• The Web & the Internet are • These are delivered to us
not the same thing. over the infrastructure known
as the internet.
• The web is just the links,
information & web pages.

5

Embracing The Web
• One quarter of the planet
now use the Web.
• Africa is the latest
Continent to be hooked
up to the World Wide
Web.
• E-commerce online sales
are set to become a huge
growth sector.

6

Online Blogs

First online Blog
was launched in
2002.

7

Early Roots Of The Internet
• The Internet roots can be traced
back to the early 1960’s USA
when Military & University
mainframe computers were
connected together via the
telephone systems.
• To develop the Internet we all use
today where we all freely share
information, required the
invention of a common language
which could link the data stored
on computers around the globe.
8

Early Roots Of The Internet
• In 1989 Sir Tim Berners-Lee
produced a draft’ Information
Management Proposal’ (IMP)
for his bosses at Serne.

• It’s focus was on developing
an information technology
sharing programme.

• It was his IMP that later
became known as the World
Wide Web.
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Launch Of The Internet
• The world’s first web site was • HTML could link to any
launched online at Serne on computer anywhere in the
August 6th 1991. world.
• The launch was slow and
problematic. • This opened up an entire
universe to anyone with a
• Sir Tim Berners-Lee’s next computer.
break came when he linked
hypertext with URL’s. These • Sir Tim Berners-Lee gave
were the first web pages
away his invention for free so
created in a new language
that everyone on the planet
called HTML.
could have open access.
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The Popularity Of Business Social Media Sites

 Over 10 million UK
residents have a Linkedin
profile Page.
 You Tube posted its first
online video film in 2005.
 The You Tube web site is
now viewed over 1 billion
times per day.

11

E-commerce Spending

 In 2013 the world wide
web is where we spend
our money.

*(Source: ONS/Experian Hitwise/com Score Survey.)

12

E-commerce Web Sites
• Over £1 billion spent every
week in the UK online.

• 66% of business decision
makers now conduct their pre
buying research via online
search engines like Google,
Yahoo, MSN-Bing, Ask, AOL etc.

• Linkedin had over 5 billion
searches in 2012.

13

• E-mail was born in 1965.

• 1st web site was launched in 1991.

• 1st e-commerce site was launched in 1994.

• We are nowhere near recognising the e-
commerce trade potential of the Internet
technology.

• It’s less than 18 years since the first e-
commerce web site was launched, so
it’s still very, very early days yet.

• The World Wide Web is constantly reinventing
itself.

14

• Online e-commerce is set to
continue as a huge growth industry
sector due in some part to cyber
space being a place of perpetual
innovation.

• Increased training fuels the fastest
growing sector of internet users &
e-commerce buyers , i.e. the over
50’s, known as Silver Surfers who
have disposable income.

15


 New technology & a new generation of
buyers who have a lifetime of experience
in buying online will help fuel growth.


www. Information Resource
• More than 65 million people
world-wide use Wikipedia
each month for free.
• Wikipedia is the worlds most
popular information resource.

• Jimmy Wales was one of the
creative co-founders of
Wikipedia.


How Most Business People View Their Web Site

 Now the streets are
paved with gold &
customers will flock to our
web site business.
RIGHT?
 We’ve paid a lot of money for
our business web site & it
took a long time to get it up
& running online.

WRONG!
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Your Web Site May Look Like But If Customers Can’t Find You, Then
A 24 Carat Rolls Royce Of You’ve Wasted Your Time, & Sadly You
E-Commerce Web Sites May Have Wasted Your Money

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Ask Yourself The Following Questions
 Has there been a significant  Is your business seeing a
increase in the number of fee significant increase in
paying customers visiting profitable turnover from your
your e-commerce web site? e-commerce web site?

20

Ask Yourself The Following Questions
 Has your company brand  Has your company profile
increased its awareness increased significantly giving
fee paying customers more
& translated into
confidence to buy your
increased sales? products or services?

21

Reality Check Time – The Ostrich Syndrome

If the answer is no,
then you need pull
your head out of
the sand and do
something immediately
to protect your
business investment.

22

The Industrial Revolution Old Style Business

• Approximately 200 years ago • The most significant factor for
the Industrial Revolution business directors & owners
changed the way business was that they had to find
was run globally. their customers.

23

The Technological Revolution - New Style Business
 One of the most significant factors for
business directors & owners, is that
customers now look to find your business via
online search engines like Google & Yahoo
 2013 the Internet Bing-MSN, Ask, AOL & Linkedin etc.
Industrial Revolution
has once again  If you don’t make it really
changed the way easy for them to find you
businesses are run & your business, they will
globally. take their business to one
of your competitors.

24

Web Customers Purchase From Anywhere In The
World 24 Hours per Day, 365 Days Of The Year

25

But They Have To Find You & Fast
 Customers do this by searching  Online search engines act as
online through one of the major road maps, satellite navigation
search engines like Google, Yahoo, systems & sign posts
MSN-Bing, Ask & AOL etc...

26

Hire Dr. Mark D. Yates Linkedin # 1 Business Development Director

Hire me if Your Business Wants... Hire me for the following...

 Exponential growth  Interim Managing Director
 Increased turnover  Business Development Director
 Increased profits  Business Growth Consultant
 Long term sustainable growth  Online marketing
 New revenue streams  Strategic Business Alliances
 E-commerce presence  Joint Ventures
 Fresh eyes  Business Networking

Dr. Mark D. Yates
T: UK. 0843 155 0008
27

Contact Us
Contact our UK office today

Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
W: www.elinked.eu

Don’t forget the biggest secret in 2013 about online business
marketing & networking is about to be made public. Look out for

www.elinked.eu

Key Words & Key Phrases Used In This Presentation
To enable clients & customers to find me easily & quickly, I have search engine optimised the following
key words & key phrases relevant to me, my Linkedin profile and the professional services I provide .

Linkedin Trainer Independent & Social Media & Business Networking Relevant:
linkedin expert, linkedin trainer, linkedin mentor, linkedin experts, linkedin specialist, linkedin instructor, linkedin advisor, linkedin guru, linkedin training,
linkedin coach, linkedin consultant, linkedin speaker, business networking, lion, top networker, power networker, business networking specialist, business
networking expert, social media specialist, black belt networker, black belt power networker, power networking, social networks, affiliate marketing, network
marketing, lead generation, databases, linkedin film production, linkedin writing, linkedin articles, linkedin profile scripts, linkedin videos, linkedin screenplays,
linkedin expert business mentor, linkedin specialist business networking, linkedin trainer corporate events, linkedin instructor business support, linkedin coach
web site development, linkedin consultant ecommerce, linkedin guru social media, search engine optimisation,

Business Relevant:
business, business development director, ceo, business growth specialist, management consultant, business advisor, business consultant, business mentors,
business investment, iib, business angels, entrepreneurs, venture capital, Institute for Independent Business International IIB, Linkedin Training & Executive
Coaching, management consultant & linkedin instructor, management advisor & linkedin coach, business threat management & linkedin consultant, business
crisis management & linkedin trainer, business continuity & linkedin training, corporate consultant & linkedin expert, management consulting & linkedin
specialist, linkedin expert article submission, business growth & linkedin instructor specialist articles, iib & linkedin consultant, executive management &
linkedin advisor, change management & linkedin trainer, event management & linkedin training, risk management & linkedin coach, public speaking & linkedin
expert, public relations & linkedin specialist,

Security Relevant:
security, security director, security expert, security consultant, close protection, british american security expert, dr mark d yates, mafia, security consulting,
security business mentor, protective service director, executive protection director, close protection instructor, swat instructor, counter terrorism consultant,
security directors, business intelligence, security experts, business consultants, security consultants, close protection, bodyguards, business advisors, close
protection instructors, bodyguard instructors, counter terrorism, intelligence agencies, close protection advisor, anti mafia task force instructor, counter
terrorist advisor, counter kidnap for ransom advisor, corporate travel security advisor, law enforcement trainer, firearms trainer, close quarter battle
instructor, use of force instructor, linkedin advisor bodyguard updates, security management & linkedin consultant, physical security & linkedin advisor,
security advisor & linkedin expert, security trainer & linkedin guru, corporate security & linkedin advisor, security audits & linkedin trainer, close protection &
linkedin guru articles,

© Elinked W: www.elinked.eu 29

06 internet marketing for linkedin business owners

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