This slide deck is an introduction to the impact social digital practices are having on the music industry. The slides consider how artists create, perform and engage about their music and social issues with fans. Social music for social change is also considered.
2. @drkellypage!/drkellypage!
Social Music
What do we mean by social music?
How does social influence how we create, perform and engage?"
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“Today, musician’s are tasked with not only creating & performing music,
but also navigating the social space.”
--- @drkellypage
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5. @drkellypage!/drkellypage!
Social + Perform
• How social are you when you are
performing music “live”?"
– #eventhashtags!
– #artisthashtags!
– #albumhashtags!
– #singlehashtags!
• Where is your music being “socially”
performed?"
– Listening is streaming: According to
Nielsen, music streaming increased a full
24% from 2012 to 2013, while downloaded
sales decreased 4.6%. !
– Listeners are not only discovering songs
and artists through their friends, followers
and likes but also through automated
listening processes like Pandora, Spotify,
SoundCloud. !
– The sheer exposure available on
streaming platforms makes the service
well worth it for smaller bands.!
– !
MTV
VMA
2012
• 98,307
tweets
a
minute.
MTV
VMA
2013
• 306,100
tweets
per
minute
7. @drkellypage!/drkellypage!
Social + Engage
• How & where are you engaging with listeners and
fans about music (and not just your music)?"
– Twitter and Tumblr are two social contexts that augment an
audience’s music discovery experience – as platforms to have
conversations around music.!
– The production, distribution and success of an artist all come
down to the listeners interest level in the music and the artist.!
– Fans are often artists’ greatest curators, editors and promoters,
taking it upon themselves to tweet, share and blog about the
music. !
8. @drkellypage!/drkellypage!
Social + Engage: 360
“I think I’ve developed more of a
personal connection with my fanbase
through social media. However my music
speaks for itself, if it wasn’t good then
the people wouldn’t get into it.”
--- 360
16. @drkellypage!/drkellypage!
Social Music
Create. Good. Music."
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Share it."
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Share your story. "
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Share your creative process. "
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Share what you stand for. "
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Share what you stand against. "
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Create. Social Change."
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