Joe Bavonese, PhD presentation at the Psychotherapy Networker Symposium March 2011

1. 1 CREATING A REFERRAL-GENERATINGWEBSITE Joe Bavonese, PhD uncommon practices March 26, 2011 march 2011 www.uncommonpractices.com

2. 2 INTERNET MARKETING ROCKS!!!! march 2011 www.uncommonpractices.com

4. Websites

5. Search Engine Optimization (SEO)

6. Pay Per Click Advertising

7. Social Media

8. Video Marketingmarch 2011 www.uncommonpractices.com

10. Internet Usage Continues toIncrease by 14% Per Yearmarch 2011 www.uncommonpractices.com

12. Many Private Practitionershave Filled up their Practiceswith Mostly Internet Referralsmarch 2011 www.uncommonpractices.com

16. 294 billion sent daily;

17. 480 million new users every year

18. 40% of Emails Now Read on Mobile Devicesmarch 2011 www.uncommonpractices.com

20. Good Therapy: 1.2 million searches per month

21. Psychology Today: top 0.02% of all websites for trafficmarch 2011 www.uncommonpractices.com

23. Facebook passed Google in Daily Visits, March 2010

24. Facebook: 600 million active users; 200 million access via cell phones

25. Average Visit on Facebook: 20 minutes, longest of any websitemarch 2011 www.uncommonpractices.com

27. YouTube: 2 billion videos viewed every day; 200 million ofthose on mobile devices

28. Number of videos uploaded to Facebook every month: 20 million

29. YouTube: 3rd in overall web traffic after Facebook & Googlemarch 2011 www.uncommonpractices.com

31. 21 million new sitesadded in 2010march 2011 www.uncommonpractices.com

35. Call to Actionmarch 2011 www.uncommonpractices.com

38. NOT ABOUT YOU OR YOUR TRAININGmarch 2011 www.uncommonpractices.com

41. Avoid visual monotony

42. Use graphics, bullet points to break up text

43. Laptop sales > desktop sales now: Note Screen Size

44. Smartphones & Tablets – 3 to 10 inch screensmarch 2011 www.uncommonpractices.com

46. Avoid Animations and Flash on Site

47. Include a Call to Action – Tell the Reader What You Want them to Do Nextmarch 2011 www.uncommonpractices.com

49. Meta tags

50. High Search Keywords for Your Area of Specialization

51. Domain Name

52. Inbound Linksmarch 2011 www.uncommonpractices.com

54. View Source in your browser to see them all -Title Tag most important (up to 70 characters) -Description Tag 2nd most important (up to 160 characters) -Keyword Tag is WORTHLESS march 2011 www.uncommonpractices.com

55. 21 Search Engine Optimization Sample Meta Tags – VIEW SOURCE In your Browser march 2011 www.uncommonpractices.com

59. There’s an SEO Benefit if High-search Keywords are in Your Domain Name - such as www.anxietycounselingchicago.com

60. Don’t Use your Own Namewww.drmarkjones.com

61. We Want People to Find You Who Don’t Know Youmarch 2011 www.uncommonpractices.com

63. Get Your Site Listed on as Many High-Traffic Sites as Possible

64. This Is a Crucial Part of Your Google Page Rankmarch 2011 www.uncommonpractices.com

66. www.google.com/places

67. Create a Profile on Bing Maps/Places

68. ssl.bing.com/listings/ListingCenter.aspx

69. Both Profiles Needs to be Verifiedmarch 2011 www.uncommonpractices.com

71. Get as many Inbound Links as you Can

72. Get Registered on Google and Bing Maps/Placesmarch 2011 www.uncommonpractices.com

74. Google AdWords

75. Google Boost

76. MS Adcentermarch 2011 www.uncommonpractices.com

78. Get on Page 1 in 1 day

79. Only Pay for Clicks

80. Control Amount of Traffic

81. You Can Pause/Stop Adsat Any Timemarch 2011 www.uncommonpractices.com

83. Expect to Spend 2-3 Months on a New Campaign

84. Immediate Daily Feedback Allows you to Revise and Optimize Your Ad Campaigns

85. Always Split Test Ads to Improve Click Through Rates

86. Average Results: 1 New Client Every $5 Per Day You Spend march 2011 www.uncommonpractices.com

88. Get on TOP of Page 1

89. Higher Cost Per Click, but MUCH Simpler to Setup vs AdWords

90. No Control over Keywords

91. Setup Through Your Google Places Pagemarch 2011 www.uncommonpractices.com

93. Headline of Your Ad is Most Important Part of Ad

94. Avoid Companies that Try to Sell You One Keyword for a Flat Rate – you Need a List of Many Keywords to Succeedmarch 2011 www.uncommonpractices.com

96. LinkedIn

97. Twittermarch 2011 www.uncommonpractices.com

99. Lists of Friends/Contacts/Followers

100. Messaging Between Contactsmarch 2011 www.uncommonpractices.com

102. Privacy Concerns!

103. You can Establish a Purely Business Profile

104. You Can Also Create a “Fan Page” within Facebookmarch 2011 www.uncommonpractices.com

106. Best Chance of Referrals: Facebook Pay Per Click Ads- Advantages over Google AdWords include targeted profile; lower price per click; picture/graphic can be included; and more words in ads march 2011 www.uncommonpractices.com

108. Despite Massive Hype, It’s Not Ready for Prime Time as a Referral Source

109. Can’t Hurt to Register Twitter Names <= 20 characters in case Search Capabilities Become More Widely Used

110. @chicagoanxiety or @bettermarriagemarch 2011 www.uncommonpractices.com

112. Like This Symposium, Emphasis is on Learning & Networking

113. Good for Business to Business Referrals such as Supervision or Clinical Training

114. Also Good to Ask Clinical Questions and Get Support for your Practicemarch 2011 www.uncommonpractices.com

116. Experiment with Facebook Pay Per Click adsmarch 2011 www.uncommonpractices.com

118. Videos Get Indexed in Google Faster than Anything Else

119. Videos Can be Keyword Tagged for Search

120. In Search Results, Video Shows up a Thumbnail Image, not a Line of Text:march 2011 www.uncommonpractices.com

122. Video is the Most Engaging Medium Available

123. Videos Can go Viral (others market for you)

124. High Resolution Video is Very Inexpensive To Produce and Free to Put Onlinemarch 2011 www.uncommonpractices.com

126. Start Making 1-2 minute Videos about Your Areas of Expertise

127. Embed Videos on your Website and Put on as Many Video Sharing Sites as Possiblemarch 2011 www.uncommonpractices.com

129. Internet Marketing as a Source of Referrals Will Continue to Increase

130. More Search Results Will Come from Cell Phones in the Future, Especially iPhone & Android OS

131. Create a Successful Online Presence Now to Stay Ahead of the Curvemarch 2011 www.uncommonpractices.com

132. 44 Further Resources www.uncommonpractices.com/networker2011.html FREE Question & Answer Call on April 29, 12-1 pm EST Call 800 940 0185 to Register or email info@uncommonpractices.com march 2011 www.uncommonpractices.com

133. 45 Thank You! Joe Bavonese, PhD www.uncommonpractices.com info@uncommonpractices.com 800 940 0185 march 2011 www.uncommonpractices.com