5. Source: David Kelly PhD research in Information System 2008
The iPhone has increased mobile internet consumption by a factor of 13 times
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6. The US mobile Internet audience (over the age of 13) is about evenly split between
those over the age of 35 (48 percent) and those under the age of 35 (52 percent).
Additionally, there are approximately as many teenagers using the mobile Internet
as there are persons over the age of 55 (5.1 million persons age 13–17 and 4.4
million persons 55 and older).
Source: Nielsenmobile.com 2008
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7. Internet Usage Habits among Smartphone Subscribers in
Europe
Percent of Subscribers
Internet Service Accessed via Phone iPhone Smartphone Market
Any news of information via browser
84.8% 58.2% 13.1%
Accessed web search
58.6% 37.0% 6.1%
Watched any mobile TV and/or video
30.9% 14.2% 4.6%
Accessed a social networking site or blog
49.7% 19.4% 4.2%
Listened to music on mobile phone
74.1% 27.9% 6.7%
Source: comScore M:Metrics, MobiLens
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8. MOBILE COMMERCE
Source: OPA Europe
Through content received via Mobile such as alerts or warnings you are
involved into M-commerce
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9. Source: OPA Europe
Mobile advertising drives visits to sites and shops, and increases
the desire for product information
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10. Users want to receive mobile advertising in exchange for free access to
mobile content favorites
Source: OPA Europe
Source: OPA Europe
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