1. YAPTA & FGI
Proof of Concept Project Proposal

2. WHO IS FGI?

3. WHO IS FGI?

4. FGI OVERVIEW
Experience: hundreds of projects launched since 2003
Expertise: from highly complex commerce and content
integration to distilling complex information architectures
down to simple UX
Partnership: over 90% client retention rate
Value: we build around business goals and approach design
holistically across all channels
Innovation: the latest development for all devices –
Interactive for all™!

5. FGI STRATEGY
Project Specification
Information Architecture
Wireframing
Performance Metrics
Marketing Strategy

6. FGI CREATIVE
Creative Direction
Art Direction
Graphic Design, Icon Design, Illustration
User Interface Design
Web Design
Copy Writing & Editing

7. FGI TECHNICAL
CMS deployments – Drupal, WordPress, Sitecore, etc.
Interactive Application Development
eCommerce Solutions
CRM Integration
Social Media Executions and Integration
Systems Integration & Performance Testing
Mobile and Wireless Optimization

8. PROCESS, PROCESS,

9. PROCESS

10. YAPTA PROJECT PROCESS

11. UI and/or Consumer-centric
PROJECT EXAMPLES

12. ANYONE FEEL
LIKE A BEER?

13. RED HOOK MOONLIGHT CINEMA
RedHookMovies.com

17. LEXUS & MOG MUSIC NETWORK
Lexus.MogMusicNetwork.com

22. ALL STAR DIRECTORIES
MyPhotographyCareer.com

28. Technical
PROJECT EXAMPLES

29. NORTHWEST HARVEST
VIRTUAL FOOD DRIVE
WashingtonFoodDrive.org

36. KING COUNTY LIBRARY SYSTEM
catalog.kcls.org

41. PERFORMANCE FACT
restricted access

47. ONE CASE STUDY LEFT

48. THEN YOU CAN
HAVE THAT BEER

49. JONES SODA
JonesSoda.com

50. JONES SODA
JonesSoda.com
Problem:
Multiple sites,
disparate interface styles,
confusing user experience

51. Solution:
Information Architecture overhaul &
standardized UI elements

52. STEP 1:
INFORMATION ARCHITECTURE

53. Sitemap:
High level view of consolidated content

54. Wireframe Prototypes:
Test drive user flow and content placement

55. STEP 2:
STANDARDIZED UI & TEMPLATE DESIGN

56. Standardized UI:
cool, functional, cohesive design style that integrates
seamlessly with current brand

57. Templated Skins:
ready to receive content

63. STEP 3:
DEVELOPMENT
& INTEGRATION WITH MAGENTO

64. Magento Integration:
eCommerce ordering & delivery system

65. Magento Integration:
eCommerce ordering & delivery system

66. Magento Integration:
eCommerce ordering & delivery system

67. Magento Integration:
eCommerce ordering & delivery system

68. THE NUTSHELL

69. SUMMARY
FGI designs award-winning web sites, applications and brand
experiences
We work with major consumer brands, B2B organizations, public sector
groups and non-profits
Delivered more than 250 client projects since 2003
Interactive experiences for all – all devices and all environments,
meeting the demands of technology’s rapidly changing pace
Above all, we love what we do and have fun doing it – it’s about
celebrating in our clients’ success
We look forward to working with you!

70. Q&A
Thanks for listening.
Guy Borgford Zack Pitts Dave Riensche
VP, Strategy Technical Director Creative Director
guy@fgi.com zack@fgi.com dave@fgi.com