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Simon Tanner
King’s College London
E:
simon.tanner@kcl.ac.uk
T: @SimonTanner
Measuring Impact for Digital Resources

  The Arcadia Fund have provided funds to explore methods and
  techniques for impact and value assessment for digital
  resources.

  Factoring impact as meaning:
  the measurable outcomes arising from the
  existence of a digital resource that demonstrate
  a change in the life or life opportunities of the
  community for which the resource is intended.

  www.kdcs.kcl.ac.uk/innovation/impact.html
Measuring impact for the REF

  The REF factors impact as meaning:
  The assessment of impact will be based on expert review of case studies
  submitted by higher education institutions. Case studies may include any
  social, economic or cultural impact or benefit beyond academia that has taken
  place during the assessment period, and was underpinned by excellent research
  produced by the submitting institution within a given timeframe..
                                                   www.ref.ac.uk/pubs/2011-01/

  A recorded or otherwise auditable occasion of influence from academic
  research on another actor or organization.
  a. Academic impacts from research are influences upon actors in academia or
  universities.
  b. External impacts are influences on actors outside higher education, that is,
  in business, government or civil society.
                                 http://blogs.lse.ac.uk/impactofsocialsciences/
Making an impact or just a splash?




                                     © H de Smet
www.kdcs.kcl.ac.uk/innovation/inspiring.html




 Inspiring Research, Inspiring Scholarship
New areas of research enabled

“Old Bailey Online reaches out to communities, such as family
 historians, who are keen to find a personal history, reflected in
 a national story, and in the process re-enforces the workings of
  a civil society. Digital resources both create a new audience,
                                and
         reconfigure our analysis to favour the individual.”
            Professor Tim Hitchcock, University of Hertfordshire

 “Digitised resources allow me to discover the hidden lives of
  disabled people, who have not traditionally left records of their

 lives. I have found disability was discussed by many writers in
   the Eighteenth Century and that disabled men and women
                              played
      www.kdcs.kcl.ac.uk/innovation/inspiring.html
Effective, efficient and world leading




www.kdcs.kcl.ac.uk/innovation/inspiring.html
Bringing
                                     collections out
                                       of the dark




www.kdcs.kcl.ac.uk/innovation/inspiring.html
Bestowing economic & community benefits
   Glasgow Museum's Collection is the city’s biggest single fiscal asset
   valued at £1.4 billion. It contains around 1.2 million objects. On average
   only 2% of the collection is exhibited to the public at any one time.
   Digital access is opening up further access to these collections.

   A major impact sought is to increase self-confidence in the populace – to
   feel less marginalised, less insignificant, less unheard. Increased feelings
   of self-worth through interaction with the Museums will spill over into
   every aspect of their lives.




    Digitised content & JISC Collections negotiations
           save the sector ~£43 million per year

   www.kdcs.kcl.ac.uk/innovation/inspiring.html
Interdisciplinary & collaborative
“The Freeze Frame archive is
invaluable in charting changes in
the polar regions. Making the
material available to all will help
with further research into
scientific studies around
global warming and
climate change”
Pen Hadow,
Polar Explorer




           www.kdcs.kcl.ac.uk/innovation/inspiring.html
On the other hand...

“You want a massive digital collection: SCAN THE STACKS!... You agonize over
                   digital metadata and the purity thereof...
                            And you offer crap access.

                   If I ask you to talk about your collections,
         I know that you will glow as you describe the amazing treasures
    you have.  When you go for money for digitization projects, you talk up the
                            incredible cultural value...

             But then if I look at the results of those digitization projects,
                       I find the shittiest websites on the planet.  
It’s like a gallery spent all its money buying art and then just stuck the paintings in
                 supermarket bags and leaned them against the wall.”

                       Nat Torkington (@gnat) http://bit.ly/rNHMVr
 “Libraries: Where It All Went Wrong” The text of a Speech delivered to provoke the National
                      and State Librarians of Australasia, November 2011
Measuring the Impact




                       © H de Smet
The Balanced Value Model

      Know what you want
      to assess.

      Know why you want
      to assess it.

      Know what you will
      do with the results.

      Know how much it is
      worth for you to
      know this information.

www.kdcs.kcl.ac.uk/innovation/impact.html
The Balanced Value Model




www.kdcs.kcl.ac.uk/innovation/impact.html
Impact = 4 Perspectives




www.kdcs.kcl.ac.uk/innovation/impact.html
Our case for Impact

We are more effective and efficient in delivering change and
benefits to the external and internal stakeholders (Internal
Impact);
Our organisation or our stakeholders are gaining strategic
advantage through the innovation inherent in this digital activity
(Innovation Impact);
We are delivering a strong economic benefit to our stakeholders
that demonstrate the worth and value of our endeavours in clear
monetary terms (Economic Impact); and
the community of stakeholders has been changed by the resource
in beneficial ways that can be clearly identified (Social Impact)
Where is the Human in DH?

 Are we so focussed upon the digital aspects and the Humanities
 subjects they afford in a Digital Humanities context that we
 forget the human part?

 Who are the Humanities for? Does DH serve them equally,
 better or worse than just the Humanities?

 Have we lost touch with those who benefit from our
 endeavours?

 We have to square the dichotomy of instrumentalist versus
 intangible value viewpoints.
Do we dare to ask?

  Who benefits from our research?
  What do those benefits look like?
  Do the beneficiaries have any say in what the Humanities are or
  should be?
  Are there others out there who care but do not directly benefit?
  For whom are we responsible? When we benefit someone do we
  care?
  If we allowed our beneficiaries to define success what would
  that look like? Would we like their conclusions and are we
  capable of change?
  If we measure it, does that change it or us or them?
Simon Tanner, King’s College London
   Email: simon.tanner@kcl.ac.uk
      Twitter: @SimonTanner

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Measuring Impact Digital Resources

  • 1. Simon Tanner King’s College London E: simon.tanner@kcl.ac.uk T: @SimonTanner
  • 2. Measuring Impact for Digital Resources The Arcadia Fund have provided funds to explore methods and techniques for impact and value assessment for digital resources. Factoring impact as meaning: the measurable outcomes arising from the existence of a digital resource that demonstrate a change in the life or life opportunities of the community for which the resource is intended. www.kdcs.kcl.ac.uk/innovation/impact.html
  • 3. Measuring impact for the REF The REF factors impact as meaning: The assessment of impact will be based on expert review of case studies submitted by higher education institutions. Case studies may include any social, economic or cultural impact or benefit beyond academia that has taken place during the assessment period, and was underpinned by excellent research produced by the submitting institution within a given timeframe.. www.ref.ac.uk/pubs/2011-01/ A recorded or otherwise auditable occasion of influence from academic research on another actor or organization. a. Academic impacts from research are influences upon actors in academia or universities. b. External impacts are influences on actors outside higher education, that is, in business, government or civil society. http://blogs.lse.ac.uk/impactofsocialsciences/
  • 4. Making an impact or just a splash? © H de Smet
  • 6. New areas of research enabled “Old Bailey Online reaches out to communities, such as family historians, who are keen to find a personal history, reflected in a national story, and in the process re-enforces the workings of a civil society. Digital resources both create a new audience, and reconfigure our analysis to favour the individual.” Professor Tim Hitchcock, University of Hertfordshire “Digitised resources allow me to discover the hidden lives of disabled people, who have not traditionally left records of their lives. I have found disability was discussed by many writers in the Eighteenth Century and that disabled men and women played www.kdcs.kcl.ac.uk/innovation/inspiring.html
  • 7. Effective, efficient and world leading www.kdcs.kcl.ac.uk/innovation/inspiring.html
  • 8. Bringing collections out of the dark www.kdcs.kcl.ac.uk/innovation/inspiring.html
  • 9. Bestowing economic & community benefits Glasgow Museum's Collection is the city’s biggest single fiscal asset valued at £1.4 billion. It contains around 1.2 million objects. On average only 2% of the collection is exhibited to the public at any one time. Digital access is opening up further access to these collections. A major impact sought is to increase self-confidence in the populace – to feel less marginalised, less insignificant, less unheard. Increased feelings of self-worth through interaction with the Museums will spill over into every aspect of their lives. Digitised content & JISC Collections negotiations save the sector ~£43 million per year www.kdcs.kcl.ac.uk/innovation/inspiring.html
  • 10. Interdisciplinary & collaborative “The Freeze Frame archive is invaluable in charting changes in the polar regions. Making the material available to all will help with further research into scientific studies around global warming and climate change” Pen Hadow, Polar Explorer www.kdcs.kcl.ac.uk/innovation/inspiring.html
  • 11. On the other hand... “You want a massive digital collection: SCAN THE STACKS!... You agonize over digital metadata and the purity thereof... And you offer crap access. If I ask you to talk about your collections, I know that you will glow as you describe the amazing treasures you have.  When you go for money for digitization projects, you talk up the incredible cultural value... But then if I look at the results of those digitization projects, I find the shittiest websites on the planet.   It’s like a gallery spent all its money buying art and then just stuck the paintings in supermarket bags and leaned them against the wall.” Nat Torkington (@gnat) http://bit.ly/rNHMVr “Libraries: Where It All Went Wrong” The text of a Speech delivered to provoke the National and State Librarians of Australasia, November 2011
  • 12. Measuring the Impact © H de Smet
  • 13. The Balanced Value Model Know what you want to assess. Know why you want to assess it. Know what you will do with the results. Know how much it is worth for you to know this information. www.kdcs.kcl.ac.uk/innovation/impact.html
  • 14. The Balanced Value Model www.kdcs.kcl.ac.uk/innovation/impact.html
  • 15. Impact = 4 Perspectives www.kdcs.kcl.ac.uk/innovation/impact.html
  • 16. Our case for Impact We are more effective and efficient in delivering change and benefits to the external and internal stakeholders (Internal Impact); Our organisation or our stakeholders are gaining strategic advantage through the innovation inherent in this digital activity (Innovation Impact); We are delivering a strong economic benefit to our stakeholders that demonstrate the worth and value of our endeavours in clear monetary terms (Economic Impact); and the community of stakeholders has been changed by the resource in beneficial ways that can be clearly identified (Social Impact)
  • 17. Where is the Human in DH? Are we so focussed upon the digital aspects and the Humanities subjects they afford in a Digital Humanities context that we forget the human part? Who are the Humanities for? Does DH serve them equally, better or worse than just the Humanities? Have we lost touch with those who benefit from our endeavours? We have to square the dichotomy of instrumentalist versus intangible value viewpoints.
  • 18. Do we dare to ask? Who benefits from our research? What do those benefits look like? Do the beneficiaries have any say in what the Humanities are or should be? Are there others out there who care but do not directly benefit? For whom are we responsible? When we benefit someone do we care? If we allowed our beneficiaries to define success what would that look like? Would we like their conclusions and are we capable of change? If we measure it, does that change it or us or them?
  • 19. Simon Tanner, King’s College London Email: simon.tanner@kcl.ac.uk Twitter: @SimonTanner

Notas do Editor

  1. Custom animation effects: motion paths with auto-reverse, varying speeds (Advanced) To reproduce the shape effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Home tab, in the Drawing group, click Shapes , and then under Rectangles , select Rectangle (first option from the left). On the slide, drag to draw the first rectangle. Select the rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 10.5” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and click More Colors . In the Colors dialog box, on the Custom tab, enter values for Red: 86 , Green: 113 , Blue: 118 . In the Transparency box, enter 40% . Also in the Format Shape dialog box, in the left pane, click Line Color , and then in the Line Color pane, click No line . Select the rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the duplicate rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 4.96” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, select Solid fill . Click the button next to Color , and then under Theme Colors select Red, Accent 2, Darker 50 % (sixth row, sixth option from the left). In the Transparency box, enter 40% . Press and hold SHIFT and select both rectangles. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Center . Click Align Middle . To reproduce the animation effects for the second rectangle on this slide, do the following: Select the second rectangle (smaller, red). On the Animations tab, in the Animations group, click Custom Animation . ( Note: For this animation effect, the first (largest, blue) rectangle remains stationary on the slide.) In the Custom Animation task pane, click Add Effect , point to Motion Paths , and then click Right . On the slide, select motion path endpoint (red arrow), and drag the end of the path beyond the right edge of the slide. Select the motion path starting point (green arrow), and drag the starting point of the path beyond the left edge of the slide. In the Custom Animation task pane, click the motion path animation effect, and then under Modify: Right , in the Start list, select With Previous. Also in the Custom Animation task pane, click the arrow next to the motion path animation effect, and click Effect Options . In the Right dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Speed box, enter 3.55 seconds , and then in the Repeat list, select Until End of Slide . To reproduce the animation effects for the third rectangle on this slide, do the following: Select the second (small, red) rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste , click Duplicate , and then drag the new rectangle (along with the new motion path) above the other rectangles . Repeat this step three more times until there is a total of six rectangles (including the original two). Select the third rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 3.16” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then click More Colors . In the Colors dialog box, on the Custom tab, enter values for Red: 79 , Green: 129 , Blue: 189 . In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation . In the Custom Animation task pane, click the third rectangle motion path animation effect, and then under Modify: Right , in the Start list, select With Previous. Also in the Custom Animation task pane, click the arrow next to the third rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 3.1 seconds . On the slide, position the third rectangle on the first (and longest) rectangle, lining up the top and bottom edges. To reproduce the animation effects for the fourth rectangle on this slide, do the following: Select the fourth rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 1.68” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Darker 50% (sixth row, seventh option from the left). In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation. In the Custom Animation task pane, select the fourth rectangle motion path animation effect, and under Modify: Right , in the Start box, select With Previous. Also in the Custom Animation task pane, click the arrow next to the fourth rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 3.95 seconds . On the slide, position the fourth rectangle on the first (and longest) rectangle, lining up the top and bottom edges. To reproduce the animation effects for the fifth rectangle on this slide, do the following: Select the fifth rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 1.5” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then click More Colors . In the Colors dialog box, on the Custom tab, enter values for Red: 127 , Green: 140 , Blue: 60 . In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation. In the Custom Animation task pane, select the fifth rectangle motion path animation effect, and then under Modify: Right , in the Start list, select With Previous. Also in the Custom Animation task pane, click the arrow next to the fifth rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 5.3 seconds . On the slide, position the fifth rectangle on the first (and longest) rectangle, lining up the top and bottom edges.   To reproduce the animation effects for the sixth rectangle on this slide, do the following: Select the sixth rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 0.98” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation. In the Custom Animation task pane, select the sixth rectangle motion path animation effect, and under Modify: Right , in the Start box, select With Previous. Also in the Custom Animation task pane, click the arrow next to the sixth rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 4.2 seconds . On the slide, position the sixth rectangle on the first (and longest) rectangle, lining up the top and bottom edges.   To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: In the Type list, select Radial . Click the button next to Direction , and then click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 40% . Click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  2. Custom animation effects: motion paths with auto-reverse, varying speeds (Advanced) To reproduce the shape effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Home tab, in the Drawing group, click Shapes , and then under Rectangles , select Rectangle (first option from the left). On the slide, drag to draw the first rectangle. Select the rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 10.5” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and click More Colors . In the Colors dialog box, on the Custom tab, enter values for Red: 86 , Green: 113 , Blue: 118 . In the Transparency box, enter 40% . Also in the Format Shape dialog box, in the left pane, click Line Color , and then in the Line Color pane, click No line . Select the rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the duplicate rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 4.96” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, select Solid fill . Click the button next to Color , and then under Theme Colors select Red, Accent 2, Darker 50 % (sixth row, sixth option from the left). In the Transparency box, enter 40% . Press and hold SHIFT and select both rectangles. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Center . Click Align Middle . To reproduce the animation effects for the second rectangle on this slide, do the following: Select the second rectangle (smaller, red). On the Animations tab, in the Animations group, click Custom Animation . ( Note: For this animation effect, the first (largest, blue) rectangle remains stationary on the slide.) In the Custom Animation task pane, click Add Effect , point to Motion Paths , and then click Right . On the slide, select motion path endpoint (red arrow), and drag the end of the path beyond the right edge of the slide. Select the motion path starting point (green arrow), and drag the starting point of the path beyond the left edge of the slide. In the Custom Animation task pane, click the motion path animation effect, and then under Modify: Right , in the Start list, select With Previous. Also in the Custom Animation task pane, click the arrow next to the motion path animation effect, and click Effect Options . In the Right dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Speed box, enter 3.55 seconds , and then in the Repeat list, select Until End of Slide . To reproduce the animation effects for the third rectangle on this slide, do the following: Select the second (small, red) rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste , click Duplicate , and then drag the new rectangle (along with the new motion path) above the other rectangles . Repeat this step three more times until there is a total of six rectangles (including the original two). Select the third rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 3.16” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then click More Colors . In the Colors dialog box, on the Custom tab, enter values for Red: 79 , Green: 129 , Blue: 189 . In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation . In the Custom Animation task pane, click the third rectangle motion path animation effect, and then under Modify: Right , in the Start list, select With Previous. Also in the Custom Animation task pane, click the arrow next to the third rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 3.1 seconds . On the slide, position the third rectangle on the first (and longest) rectangle, lining up the top and bottom edges. To reproduce the animation effects for the fourth rectangle on this slide, do the following: Select the fourth rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 1.68” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Darker 50% (sixth row, seventh option from the left). In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation. In the Custom Animation task pane, select the fourth rectangle motion path animation effect, and under Modify: Right , in the Start box, select With Previous. Also in the Custom Animation task pane, click the arrow next to the fourth rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 3.95 seconds . On the slide, position the fourth rectangle on the first (and longest) rectangle, lining up the top and bottom edges. To reproduce the animation effects for the fifth rectangle on this slide, do the following: Select the fifth rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 1.5” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then click More Colors . In the Colors dialog box, on the Custom tab, enter values for Red: 127 , Green: 140 , Blue: 60 . In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation. In the Custom Animation task pane, select the fifth rectangle motion path animation effect, and then under Modify: Right , in the Start list, select With Previous. Also in the Custom Animation task pane, click the arrow next to the fifth rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 5.3 seconds . On the slide, position the fifth rectangle on the first (and longest) rectangle, lining up the top and bottom edges.   To reproduce the animation effects for the sixth rectangle on this slide, do the following: Select the sixth rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.86” . In the Shape Width box, enter 0.98” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box in the left pane, click Fill . In the Fill pane, click Solid fill , and then do the following: Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). In the Transparency box, enter 40% . On the Animations tab, in the Animations group, click Custom Animation. In the Custom Animation task pane, select the sixth rectangle motion path animation effect, and under Modify: Right , in the Start box, select With Previous. Also in the Custom Animation task pane, click the arrow next to the sixth rectangle motion path animation effect, and then click Effect Options . In the Effect Options dialog box, do the following: On the Effect tab, under Settings , select Auto-Reverse . On the Timing tab, in the Repeat list, select Until End of Slide , and in the Speed box, enter 4.2 seconds . On the slide, position the sixth rectangle on the first (and longest) rectangle, lining up the top and bottom edges.   To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: In the Type list, select Radial . Click the button next to Direction , and then click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 40% . Click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left).