Here is a story from the internet regarding what could happen to you if you don\’t advertise. Don\’t be the hot dog vendor in this story!

1. The Hot Dog Vendor
Once upon a time in a town not unlike this one, there was a
hot dog vendor. He had a good cart, and every day, he bought
the freshest hot dog buns and only the very best hot dogs.
The hot dog vendor was up early and worked until after dark
making sure everything would be spic and span for the next
day. Once the cart was loade with all the essentials, he
would make his way down the the intersection that had good
traffic, there, he would display his wares for sale, he even
had a small sign that read “The Very Best Hot Dogs”. As time
went on, his customers told friends and neighbors about his
hot dogs, and every month, he sold more and more.
Eventually, he found that his cart was no longer big enough
to handle the volume of business that he was doing, so he
made a deal with the land owner at the intersection and built
a hot dog stand. The day before the stand opened, he cleaned
his cart, wrapped it tightly in plastic, and put it into
storage. The stand was a hit, business kept growing, and the
stand got bigger too. The hot dog vendor decided to put up
bigger signs, one to the west of his stand about a 1/4 mile,
and one to the east of his stand the same distance, and once
again, business grew. He increased his bun and hot dog
orders, hired some help, and was quite prosperous.

2. While all of this was going on, his son was away at the
University, studying economics. When his son returned home,
he was distraught with his father, “Father” he said “Don’t
you know that the economy is a mess, the dollar is weak, our
country is in great debt, you’re risking everything you
worked for with this silly expansion!” His father responded,
“Son you must be right, after all, you’ve studied at the
University”!! The hot dog vendor proceeded to take down the
big signs, and soon he realized that business was slowing
down, he cut his bun and hot dog orders, laid off the extra
help, and sold half of his stand. Over the next few months
business got even slower, so he sold the other half of the
stand and dusted off the old hot dog cart. When his son
visited some time later, he said...
“You were right my son, the economy is a mess,
thank you for setting me straight”.