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Social Media 201

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Drew Shope
Drew Shope

Drew Shope of Thrive Social Media's "Social Media 201" class, which covers a bit on social media basics and a bit on internet marketing strategy.

TecnologiaNegócios
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First of All: THERE IS NO SUCH THING AS A SOCIAL MEDIA EXPERT. This stuff changes about every 90 days or so. We are all learning what does what, and how it can work, and what doesn’t work. By the time the dust settles, it’s probably too late to catch up. We consider it a huge part of our job to keep up to date with the changes, and pass along the change’s relevance to you.
What is This Stuff? Wikipedia says: Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
(via FredCavazza.net)
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Put it another way: ,[object Object]
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Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media (really) ,[object Object],[object Object],[object Object]
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Insurance
Travel
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in short... ,[object Object],[object Object],[object Object],[object Object]
Top FB hints: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
The Power of Twitter: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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One final thought on Twitter ,[object Object]
Final Tips of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Call to action Capture Conversion - (sale) Pique Interest Verify Legitimacy
SEO (search engine optimization) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Etiquette: yet another 80/20 rule
What makes for good blog content? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alternatives ,[object Object],[object Object],[object Object],[object Object]
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The Point is This: ,[object Object],[object Object]
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Social Media 201

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  • 2. First of All: THERE IS NO SUCH THING AS A SOCIAL MEDIA EXPERT. This stuff changes about every 90 days or so. We are all learning what does what, and how it can work, and what doesn’t work. By the time the dust settles, it’s probably too late to catch up. We consider it a huge part of our job to keep up to date with the changes, and pass along the change’s relevance to you.
  • 3. What is This Stuff? Wikipedia says: Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
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  • 27. Call to action Capture Conversion - (sale) Pique Interest Verify Legitimacy
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  • 29. Social Network Etiquette: yet another 80/20 rule
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