Drew Shope of Thrive Social Media's class on pros and cons of the top smartphones- Blackberry, iPhone, and Android.

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3. Smartphones 101
• What this class will cover –
– Blackberry
– iPhone
– Android
- Usability – get to know your phone
- Productivity – a few tricks to make it work
- Best apps – some of the really cool stuff we like

4. First of All,
KNOW YOUR
SYSTEM

5. Quick note on ALL Smartphones
• These devices are designed to be all inclusive.
As in your whole life.
– This sounds cool, but it means categorizing and
adding regular old friends to your Outlook
contacts, and categorizing them (in most cases).
– In other classes, we have talked about the blurring
of lines between personal and professional. This is
similar.

6. There are subtle, yet incredibly
important differences between these.
Pros Cons
BlackBerryAndroidiPhone
Easy to use
Open Source
Works very well with Outlook
Closed system
Not as business oriented
Not very conducive to apps
Cross-carrier service
App store
Camera/Video Steep(er) learning curve
Relies on Google
efficient
Cloud Communication
SM Apps
Slower processors
Poor browser
multitasking

7. Popularity may surprise you…
www.seekingalpha.com

8. … Vs. Today…
Via chrisgoulet.com

9. It’s become a race…
www.quantcast.com

10. Some Stats-
• Apple said it sold 8.4 million iPhones in the quarter
that the iPhone 4 was released*
• Apple is expected to overtake Blackberry’s Mobile
market share in Q1 2011**
• Apple has a 2% share of the total mobile phone
market, Blackberry has 3% (how’s that for
perspective)**
• Android Sales saw a 780% increase in sales over the
past year
*Mashable.com
**Forbes.com

11. Really, it comes down to use.
• People will forever argue about which is best,
based on their own preference.
• Apple, Android, Blackberry, even a good old
“Dumb” Nokia from 10 years ago all
accomplish the phone part. It’s about how you
use it.

12. What we want:
• Easy email use
• Easy Calendar/Contact sync
– Meet someone in the field?
– Redundancy
• Useful, easy, cheap apps that we will actually
use.
• Sound good?

13. Quick Comparison/Crash Course

14. iPhone

15. Using the iPhone
• Very Intuitive to use
• Apple’s Support is pretty
darn good.
• Very fast interface – fast
processor, very popular
apps
• Everything goes through
the iTunes store (giving
you a certain level of
safety).

16. iPhone
• Typing – Touch Screen can be annoying, and the
predictive text can be (infamously) annoying. And
hilarious. Just takes some practice.
• It’s a Mac, so keep in mind it’s designed to work with a
Mac (I don’t care what they told you at the Mac store).

17. iPhone – phone
The contacts sync through iTunes. While this
may seem cumbersome, Apple is pretty
notorious for making sure you do things their
way.

18. iPhone – syncing contacts
• Once you’ve plugged in your device, go to iTunes,
in the source list, under Devices, click your
iPhone
• Click the Info tab.
• Under Contacts, click Sync contacts from, and
then click Outlook.
• Do one of the following:
– To synchronize all contacts, click All contacts.
– To limit the contacts that are synchronized,
click Selected groups, and then click the groups you
want to synchronize.

19. Calendar works similarly -
• Again, you have to use iTunes. But once setup, it’ll be as
simple as plugging in and pressing ‘Sync’
• Select "iPhone" from the iTunes source list. Click on the
"Info" tab in iTunes.
• Click on the "Sync Outlook calendars" option. Click on
"Apply" in the lower-right corner of your screen. Your
computer will now sync with your iPhone based on your
settings.
• Another option is Google Apps (highly recommended)

20. Blackberry

21. Using the Blackberry
• Major advantage is its full keyboard and speed
with contacts and calendar
• It’s a business phone.
• The “Crackberry” Effect –
• 83% Check Email on vacation
• 59% Check Email the second it arrives
• 53% Check Email in the bathroom
• 59% Check Email in bed
• 37% Check Email while driving
• 12% Check Email while in Church

22. Blackberry
Syncing with Outlook is Blackberry’s strong suit.
Blackberry runs everything through it’s own RIM Desktop software. Yes, it can
sync music and pictures like the iPhone, but it’s just not very good at it.
Blackberry is about business. The Contacts and Calendar work fast and sync
well. It’s designed to work with Outlook.

23. Android

24. Android
-Open Source
-Huge app market (169,092
as of Dec 2010)
- Hackable!
-Cross platform comliance

25. Android
• Point of clarification – “Android” refers to the
operating system (invented by Google)
• “Droid” is the name of a specific model of phone
• Open source OS, which means no Big Brother to
control what apps are available (both good and
bad)

26. Using the Android
• Android, a Google product, is designed to sync
with Google Mail and Calendar wirelessly.
• At Thrive, we all use Google Apps. It is a free
service that connects everything- Calendar,
Contacts, Maps, everything. It’s awesome.
• Once installed, each program will sync
everything for you. Every time you update
something, it will appear in all places.

27. Now the fun stuff.
• Let’s talk about some really cool stuff you can
do with these little do-dads.

28. Mobile Browsing
• I use this a lot. Where you are out running
around and need an address, phone number, etc,
stop safely off the side of the road and open up
your browser and look it up on Google.
• (30% of Facebook’s traffic is on a mobile device,
by the way)
• Great for looking up MLS data, county records,
etc. while you are standing in the house.

29. Each phone has a browser
• It can get slow depending on your connection
(why 3G is important), but all of the newer model
phones have a wifi connector built in, allowing it
to run as fast as your laptop (in theory).
• Tethering is another perk -
– This allows your phone to act as a mobile WiFi
Hotspot and connect to your computer.
– Android does it for free, Blackberry charges
$50/month, iPhone charges $30/month

30. Video and Pics
• Each of the phones covered are pretty darn good
at video and pictures.
• Pictures- You can upload pictures straight to
Facebook with the Facebook App (all platforms).
This is my most-used application of this feature.
• Once you install another App, it will give you the
option to post it there as well.

31. This is by far the best way to do Video.
• Those expensive, professional videos have a
place, but for most cases, just talking into a
camera in a casual way can go pretty far.
• These phones can all upload directly to YouTube.
• So with the Wordpress App, you film, upload to
YouTube, and embed in Wordpress entirely from
your phone.

32. A cool App for Realtors-
• Remember those
3D tours? Yeah,
you can do them
yourself.
• Go to your app
store and
download
“360Panorama”
for $2.99

33. iRealty App
App only available on iPhone, but they have a mobile version of the full site that
works great on an Android on Blackberry browser.
www.irealtyco.com

34. GPS and Location Based Apps
• The GPS feature on these phones is pretty
remarkable. Even Garmin (the big GPS
manufacturer) released an App last fall that does
everything their in-car systems do on your
phone.
• Traffic, Turn-by-turn, all that is easy.
• I also use the “DriverLog” app to track mileage. It
tracks using your GPS, just push the “Start” and
“End” buttons (your CPA will thank you).

35. QR Codes
Click it, I dare ya

36. Hopefully, this will kill fliers once and for all.
• These are readable from a moving
car
• You can point a QR code to anything-
a URL, contact info, a picture, a
splash page… the possibilities are
endless
• I like http://www.mobile-barcodes.com/qr-code-generator

37. Favorite Social Apps
• The best part about having a smart phone is
the ability to stay connected and share what’s
going on as it happens.
• This gets a bit blurry. But we encourage
people to just get out there and play with your
phone. YOU WILL NOT BREAK IT.

38. Thrive’s ULTIMATE LIST
• 1. Facebook App (cross platform)
- This app gets used very often by us.
Especially with the introduction of Facebook’s
new messaging, it’s only going to get better.
• 2. TweetDeck (for iPhone, Android)
• 2. Barcode Scanner

39. • 3. Wordpress (requires setting up on the site
itself)
• 4. Google Maps
• 5. Google Docs (requires use of Google)
• 6. Advanced Task Killer (Android)
• Thrive’s Favorites:
• 1. Skype 5. Foursquare
• 2. My Tracks 6. Qik
• 3. Ski Report 7. Lookout (Android)
• 4. Bump 8. Pulse

40. Drew’s Prediction:
Mozilla Seabird - http://www.youtube.com/watch?v=oG3tLxEQEdg

41. Hey, we do this for a living.
303.376.6220
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