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Oops,
My
Bad!
http://www.flickr.com/photos/qnr/2267713354/sizes/l/in/photostream/
And the
Madness
Continues

http://www.flickr.com/photos/32523531@N02/5598789363/
Choices made by celebrities
can have immense
effects on those under them
and those who follow them.
http://www.flickr.com/photos/32523531@N02/5598789363/
We are the Future of the
Industry
The actions of those we work for and with
could shape our careers for better or worse

http://www.flickr.com/photos/32523531@N02/5598789363/
?
http://www.flickr.com/photos/27539822@N05/3697785107/	

http://www.flickr.com/photos/32523531@N02/5598789363/
Why does this matter?
The actions of those at the forefront of the spotlight
of that project effect all of us down the line
http://www.flickr.com/photos/81231697@N00/357386485/	

http://www.flickr.com/photos/32523531@N02/5598789363/
Looking at those in the Spotlight

http://www.flickr.com/photos/8085704@N05/3650939560/	

http://www.flickr.com/photos/32523531@N02/5598789363/
Rule 1
When you make a MISTAKE
take RESPONSIBILITY for that action

http://www.flickr.com/photos/32523531@N02/5598789363/
?
How did they respond?

http://www.flickr.com/photos/32523531@N02/5598789363/
What could

have been

Done to retain
BRAND INTEGRETY?

http://www.flickr.com/photos/37527185@N05/5370821269/	

http://www.flickr.com/photos/32523531@N02/5598789363/
Rule 2
Realize the impact that DECISIONS have
upon the REPUTATION of the brand.

http://www.flickr.com/photos/32523531@N02/5598789363/
Social Media
NO-NO s
BE CAREFULL WHAT YOU POST

http://www.flickr.com/photos/32523531@N02/5598789363/
The Jonas
APACALYPSE

http://www.flickr.com/photos/51035707449@N01/5947486422/	

http://www.flickr.com/photos/32523531@N02/5598789363/
Rule 3
Realize effect of your ACTIONS
do have an IMPACT upon society

http://www.flickr.com/photos/32523531@N02/5598789363/
we live in a viral society

People will want to emulate the actions of what is popular
to achieve a viral image for themselves
http://www.flickr.com/photos/81203773@N00/411770953/	

http://www.flickr.com/photos/32523531@N02/5598789363/
schools Reacting
http://www.flickr.com/photos/32523531@N02/5598789363/	

http://www.flickr.com/photos/30779267@N04/4394764922/
?
SO WHAT DO WE DO?

http://www.flickr.com/photos/32523531@N02/5598789363/
Be real, authentic and honest
Realize that your choices effect others
Be aware that someone is always
watching and waiting to emulate

http://www.flickr.com/photos/32523531@N02/5598789363/
Choices made by celebrities
can have immense
effects on those under them
and those who follow them.

http://www.flickr.com/photos/32523531@N02/5598789363/
http://www.flickr.com/photos/82763263@N00/4600671702/

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