This is a Powerpoint Presentation made by myself and a group of mine in which we demonstrated how we won first place in the Threshold Business Competitor Simulation Game in GBUS 180.

1. Company 3 (Blue Industry) Managerial, Marketing and Financial Decisions of Bilal Cheema, Andre Waldron, Christina Chiaffitella, Matt Albala

2. corporate vision

3. MISSiON STATEMENT Our company sets forth to take a significant portion of market share within the plastic industry. Our customers will be highly satisfied with our cost effective strategy, our prices are moderate while still guaranteeing a sustainable product life. Incremental sales will prove quality along with efficiency.

4. STRATEGIES Emphasize high quality and low prices Pursue a cost effective strategy Cut overhead costs Purchased raw materials in bulk at a 15% discount Limited our spending

5. Statement of goals Become a leader in our industry Capture 35% market share Provide customer satisfaction with quality products at an affordable price Establish an ethical work environment for our employees . Focus on triple bottom line

6. Quarter by quarter analysis

7. Quarter 1 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

8. QUARTER 1 Performance report

9. Game to date 1 Performance report

10. Quarter 2 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

11. Quarter 2 performance report

12. Game to Date 2 Performance report

13. Quarter 3 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

14. Quarter 3 performance report

15. Game to date 3 performance report

16. Quarter 4 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

17. Quarter 4 performance report

18. Game to date 4 performance report

19. Quarter 5 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

20. Quarter 5 performance report

21. Game to date 5 performance report

22. Quarter 6 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

23. Quarter 6 performance report

24. Game to date 6 performance report

25. Quarter 7 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

26. Quarter 7 performance report

27. Game to date 7 performance report

28. Quarter 8 Decisions Marketing Decisions Market Research Decisions Product Decisions Finance Decisions

29. Quarter 8 performance report

30. Game to date 8 performance report

31. OUR PATH TO VICTORY

32. Successful Strategic Moves An Emphasis on Price and Quality. Primary Focus on Market Research Steady Increase in HR Development $5000 increase in HR Development from Quarters 3-7. Increased Labor Productivity Price-Cutting Strategy for Final Three Quarters Switch from Price Leader to Price Lagger. Dramatic Increase in Sales and Net Income

33. Successful Strategic Moves (Cont.) Gradually Increased Marketing Expenditures Significant Investment in Raw Materials Bought 15,000 + Units of Raw Materials = 15% Quantity Discount Paid off Mortgage Payment in Final Quarter Decreased Total Assets, Boosted Return on Assets.

34. OUR MISTAKES Cut Human Resource Development by $3000 in 1st quarter. Borrowed an unnecessary amount of money – 2nd quarter Took too long to borrow plant capacity Resulted in increased production costs.

35. MAJOR CHALLENGES Balancing act between devising a profitable strategy while limiting production costs Price and quality decisions. Plant Capacity Decisions

36. MODEL OF CONSISTENCY Never finished lower than 4th. Finished 1st the last three weeks of competition.

37. NET INCOME & SALES

38. results of price-cutting strategy

39. conclusion

40. WHAT WOULD WE DO DIFFERENTLY? Increased HR Development from the start. Increased Plant Capacity gradually every quarter Would Cut Production Costs Invested more Cash in Short Term Investments More Interest Income, Decreased Interest Expense

41. What did We Learn? The fundamentals of a sound business strategy The importance of teamwork. The difficulty of balancing critical company elements. The importance of competitive intelligence. How to implement a sustained competitive advantage.