31. BrandYourself
Works for your name, not per se a business entity
“Dr Sally Smith” rather than “Center on Divorce Mediation”
SEO
Consider yourself to be a brand=
Flexibility of being found as a:
Therapist
Author
Professor
Etcetera…
32. If you have a commonly occurring name, consider
Using PhD or LCSW…
Use your middle initial…
For me…
LLC with some ventures
Non-profit for others
Author
Faculty
Research Position.
33.
34.
35.
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38. Social Media Tips
Always done in the context of what you can do for
someone else
Join professional listservs (“pulse check,” never flame)
Join Linkedin groups and add to the conversation when
you can
Endorse others, when appropriate on Linkedin
Don’t expect patients to “friend” or “follow” you
39. Never mix clinical with personal
Use privacy settings (just ask my son)
Use different name (e.g., Mehmet Oz)
Social media is fine for peers & colleagues
Focus on value for others, not self-promotion or
sales
Promote others
Make the effort to follow others