The Digital Revolution: Understanding Technological Change Through History
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The document discusses the impact of digital technologies and the internet on communication, relationships, and society. It argues that the digital revolution represents as significant a change as previous revolutions like the agricultural and industrial revolutions. While new technologies provide opportunities, they also require fundamental shifts in how people work and relate to one another. If people do not adapt to these changes, they will find themselves unprepared for the new digital world. The document examines debates around the impact of technologies on cognition and relationships and explores both fears and possibilities of digital media.
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The Digital Revolution: Understanding Technological Change Through History
- 1. The Digital Revolution? Dr Bex Lewis, Research Fellow in Social Media & Online Learning, CODEC, Durham University Director, Digital Fingerprint @drbexl @digitalfprint @bigbible @ww2poster #MediaLit13 Image Credit: Stockfresh
- 2. Event Publicity, 2010: “There is a revolution sweeping across the globe, driven by the massive growth of the internet and internet related technologies. Known as the Digital Revolution it is on par with other great global shifts such as the Agrarian Revolution and the Industrial Revolution. And it is completely changing the landscape of how we communicate, how we influence, how we relate. This isn’t simply about coming to grips with a new technology to assist us in our work, but requires of us a fundamental shift in our processes, our structures and approaches. If we don’t respond then as Eric Hoffer states, we will find ourselves, ‘beautifully equipped to deal with a world that no longer exists.’”
- 3. Let’s be clear… Image Credit: Stockfresh
- 8. Twitter Spokesperson: Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. http://news.sky.com/story/1022800/senior-
- 9. What’s it good for? New connections through shared interests Building your “brand” Pre/During/Post Event Conversations Breaking news Asking questions Sharing pithy statements/quotes Being “polemical”
- 16. RT: Retweet Image Credit: Twitter.com
- 17. You may also see…. MT HT
- 19. Use the 160 character bio well… Who When What Manage Expectations
- 24. This week’s hashtag: #MediaLit13 So…. Join in!
- 25. The future’s bright… the future’s … here?
- 27. Black Mirror (2013) Image Credit: Digital Spy
- 28. http://blogs.independent.co.uk/2013/02/11/review There were elements of Isaac Asimov’s work and Kazuo Ishiguro’s Never Let Me Go in this tale in relation to the resurrected version of Ash (Domhnall Gleeson) – with the lines between humanity and technology blurring. But the conclusion was that no matter how much technology connects us, it can never replace human interaction and the human experience.
- 29. A Social Media Will? The US government has recently begun advising people to make a ‘social media will’. A government blog advises: “If you have social media profiles set up online, you should create a statement of how you would like your online identity to be handled. Just like a traditional will helps your survivors handle your physical belongings, a social media will spells out how you want your online identity to be handled”. The document goes on to urge the appointment of an online executor: “This person will be responsible for closing your email addresses, social media profiles and blogs after you are deceased.” http://www.irishexam
- 30. https://www.face
- 34. So… let’s go back a little bit…
- 35. Who said this? An incredible new technology enables the transmission of text on a worldwide base. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
- 37. Ordinary people had access to the written word in their own language http://en.wikipedia.org/wiki/File:Gutenberg_Bible,_Lenox_Copy,_New_York_Pub
- 38. What about this one? The new technologies will bring ‘every individual… into immediate and effortless communication with every other’, ‘practically obliterate’ political geography, and make free trade universal. Thanks to technological advance, ‘there [are] no longer any foreigners,’ and we can look forward to ‘the gradual adoption of a common language.’
- 40. Moral Panics “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Students/lcs9603.html Image Credit: Stockfresh
- 41. Right back to Socrates… This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.) http://bigthink.co Image Credit: Wikipedia
- 42. Pew 2012 Well-- known blogger, author, and communications professor Jeff Jarvis said we‐ are experiencing a transition from a textual era and this is altering the way we think, not the physiology of our brains. “I don’t buy the punchline but I do buy the joke,” he wrote. “I do not believe technology will change our brains and how we are ‘wired.’ But it can change how we cognate and navigate our world. We will adapt and find the benefits in this change.” He continued: “Hark back to Gutenberg. Elizabeth Eisenstein, our leading Gutenberg scholar, says that after the press, people no longer needed to use rhyme as a tool to memorize recipes and other such information. Instead, we now relied on text printed on paper. I have no doubt that curmudgeons at the time lamented lost skills. Text became our new collective memory. Sound familiar? Google is simply an even more effective cultural memory machine. It has already made us more fact-- based; when in doubt about a fact, we no‐ longer have to trudge to the library but can expect to find the answer in seconds. Scholars at the University of Southern Denmark have coined the wonderful phrase ‘the Gutenberg Parenthesis’ to examine the shift into and now out of a textually based society.” “Before the press,” Jarvis concluded, “information was passed mouth-- to-- ear,‐ ‐ scribe-- to-- scribe;‐ ‐ it was changed in the process; there was little sense of ownership and authorship. In the five-- century-- long Gutenberg era, text did set‐ ‐ how we see our world: serially with a neat beginning and a defined end; permanent; authored. Now, we are passing out of this textual era and that may well affect how we look at our world. That may appear to change how we think. But it won't change our wires.”
- 46. DISCUSS All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES What has been made possible with the introduction of mobile phones? How have mobile phones limited our activities? How have our social practices/habits, etc. changed since mobile phones?
- 47. Findings?
- 49. A History of the Internet & the Digital Future (Johnny Ryan, 2010) http://johnnyryan
- 50. Sex, Bombs and Burgers (Peter Nowark, 2010) http://www.sexbombs
- 51. The PRESENT So where are we now?
- 52. So…. Who has a Facebook account? Who has a Twitter account? Who has (ever) blogged? Who has a YouTube channel? Who has a Pinterest account? What about LinkedIn?
- 53. Image purchased from 12Baskets
- 60. BigBible: Page
- 63. BigRead: Group
- 67. Visual Turn: Pinterest, etc
- 70. World’s 2nd Largest Search Engine: Image Credit: Searchingmobile.com
- 73. What makes you want to share (in a video)?
- 75. Blog Characteristics? A reverse diary (most recent entry first) A publically accessible personal journal Reflections, comments and hyperlinks Commentary/news on a particular subject Text/Image/Links including media Interactive, especially comments Potentially informal tone
- 78. Think About Who are you blogging for? How often can you blog? What style of blog will you use? What content can you produce? What do you want Google to find? Who else can you bring on board?
- 79. Preaching How might our approach to preaching change if we understand that we have two audiences – the faithful who sit close to us and a broader public, listening-in from a distance? Image Credit: SXC.Hu
- 80. A few thoughts…
- 89. So, do I need to worry about Google+? https://plus.google.com/u/0/104673457166214487444/
- 90. Technological Dystopianism? Digital media Taking away abilities to do things they could do before, or do things they shouldn’t do Ruining people’s ability to make meaning precisely/accurately with language Social relationships – becoming isolated or meeting up with ‘the wrong kind of people’ Changing the way that people think – easily distracted – unable to construct/follow complex arguments. Social identities - are these ‘genuine’, and how much do you have control over? Jones & Hafner Understand ing Digital Literacies 2012, p11
- 91. What do you see as the fears & possibilities of digital/social media? Images from sxc.hu
- 93. If I had asked people what they wanted, they would have said faster horses. Henry Ford http://blog. cambridge consultants. com/wp- content/upl oads/2010/ 12/radical.j pg
- 95. What ideas do you have for use in your ministry?
- 96. Back To The Future… So where are we… and where are we heading?
- 99. The Internet of Things? http://youtu.be/KIMYZE2Ma6I Try also: http://yout u.be/i5Auz QXBsG4
- 100. Image purchased from iStockphoto @drbexl @digitalfprint @bigbible @ww2poster
Editor's Notes
- 1 hour 45 mins session. Bex Lewis, Project Manage BB, seeking to encourage “bigger Bible conversations, online & offline”, background history mass comms, now seeking to engage digital theology… etc… Much of our life now composed of 1s & 0s … whether we like it or not…
- So, why is it important to get to grips with the digital?
- … I hope that you ’ll start using the terminology of online/offline, rather than real/virtual… these are real people, engaging in real relationships online. Not THE SAME but… (we’ll come back to that)
- So, the Twitterfall will have gone up this morning…
- Having watched it in the previous session, how feel about it … wanting to engage, etc? We’re planning on having it up throughout rest of week – can also see on own devices (as people prob already have)… the experience of this at an e-learning conf… out of interest this pic gives your tweets more longevity than expected? Explain a bit about Twitter….
- Lots of people have this response to Twitter, but it’s got a growing user base … a couple of years ago had about 100 million active users, now nearly 300 million… http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
- Celebrity culture – be aware that power structures from “offline” (note online/offline) also work online – e.g. you’ll trust something from the BBC more than from someone’s blog… so need to build up credibility…
- Straightforward…
- e.g. creative use…
- e.g. creative use – how built offline story around it, then went back online
- Phil … summarised entire Bible in around 9000 characters… makes you think about what it’s really about.
- Has become incredibly “normal” since many TV programmes give out hashtags – don’t even have to watch BBCQT these days… but perversely I’m more likely to!
- More humourous – but makes such a nice change from “dour” impression of Christians
- Explain send one small message and cascades out .. Message gets bigger with each RT – I have 5k followers, someone with 30k RTs – they are saying message is worth listening to .. And all their audience may see it too.
- Moderated Retweet (esp to make it shorter), and Hat-Tip … all about collaboration, acknowledging the source, etc…
- Who is going to do this? When aka “how often” (twice a month = lost)? What content is worth sharing – each tweet doesn’t need to be a mini “War & Peace” but also let’s not have too many breakfast tweets…
- Great tool (others might use Tweetdeck) – allows you to preset tweets, across accounts – free up to 5 accounts!
- Another worksheet…
- Here’s some help…
- Augmented layer of information – not in the UK yet … and we’ll likely look back on it as clunky as the first mobile phones! (Poss: http://www.youtube.com/watch?v=IaU6DWb0yzs)
- So, last night we watched this … thoughts on how it made you feel about the future, etc… what kind of questions did it raise… (flipboard some reactions) – see e.g. Independent next slide…
- A big statement? A big question? I think this was what I got out of it … but also raises the questions of At what point do we become cyborgs, etc.?
- Particularly interesting for those of you who may be called to work with grieving families… now is a lot of information, etc emerging as to how to handfle your ‘online identity’ post-death (when e.g. Facebook won’t give you access because that belonged to the person who now died)
- Twitter gave into pressure after one of the mass shootings … and now has memorialisation pages.
- Haven’t looked at the other platforms, but seen lots of stories of people’s Twitter accounts up to their death – often if it’s expected another member of the family sends a “I’ve gone” tweet…
- Developed in collaboration with researchers form Queen Mary University, the LivesOn system involves the user creating a separate LivesOn Twitter account, which then learns their Twitter preferences, including likes, tastes and even syntax. LivesOn can then impersonate the person's Twitter behaviour after they have died. An executor can be selected for the "LivesOn will", who ultimately decides whether the account should stay "live". Read more: http://www.digitalspy.co.uk/tech/news/a460826/black-mirror-for-real-continue-tweeting-even-after-youre-dead.html#ixzz2VBzkVXeE
- And what about this story (2 min segment) – records your whole day, can play it back – if erase bits (bit like Harry Potter fogged memories)…
- Fears …
- Socrates – worried that writing would move away from memory (how much is hysterical hype? Does it matter – makes the point we need here…)
- Livingstone 2009 - P26 “ Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. ” P27 “ …the specific affordances and constraints of specific media may be shaped by a distinctive logic whose character is established historically and culturally through the development not only of practices and technologies but also of institutions of power and whose sphere of influence extends far beyond the specific mode of communication they control. ” Print culture has particular associations – e.g. with institutions of learning, etc which mediates experiences of education/workP28
- 2:46
- 2 minutes – all the things that technology has/will kill – we have to think whether we think that’s for the better or not… but things ARE changing…
- No fixed answers = to think about! Think also e.g. about how other factors (culture, economics, politics – may have limited what the TECHNOLOGY made possible) … Just 2 mins to discuss, then feed in briefly! E.g. thinking we make more flexible plans, cancel more … what happens when your battery runs out? Do you feel lost/relieved, etc.?
- 2:2 – don’t want to show this vid this time – but wanted to capture this statement… is this a v westernized?
- 2:46
- 2:46
- Stand up on each one… so let’s have a look at some of these (we’ve already looked at Twitter)…
- It ’s a SPACE …
- 4 minutes – some social media stats – does it matter that written by someone advertising a book/how much credibility … (one of the big questions of online = so much data – how much do we know how to trust – and how much will other’s question what is seen – however much we might…)
- So, if you ’re going to engage in these conversations – how do you become part of the conversation? As we’ve said, need to understand the tools… Understand is no such thing as ‘social media’, it’s a collective term for a range of tools, which allow you to have different types of conversations with different people… it may be slightly daft, but it works – hence why this went “viral”! Going to come back to some of these in the #DigiRev section..
- We’ve seen a few tools – let’s see what else worth knowing about…
- Find friends Post status updates Comment on others photos Post & Tag people in photos Offer pastoral care Leave public messages on the ‘wall’ Send private ‘messages’ Join Groups, Like Pages Link to other social media Set up events
- What communities do you already have to tie in with? Zuckerberg – community
- The power of sharing – the need to amplify..
- Different from personal profile… this tends to be more public/external facing…
- How much can we find out about people – how many people can we reach – not the hugest of numbers, but think compared to average congregation… is a bit of a game of numbers..
- More intereactive – can think where you might use this? This more suitable for internal discussions…
- Gives different weighting to posts..
- Uses more regularly than I do … esp in sharing church activities more widely…
- 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know? An oldie – but not obvious! Storytelling at its best?
- If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
- Discuss the kind of thing that has worked … are many “worthy” Christian videos online…
- 1:37
- 7 min vid, see 1 st min… for many ministers = an “easy” way in .. (look for things you can repurpose/give a wider audience .. What kind of stories do you have from your congregation – e.g. with those who are older – they don’t need to know how to use the tools – we collect written/audio/video and help them share their story..)
- This kind of content will inform your ‘about page’, and also how you structure all your other information!
- Many of us are not ‘preachers’ – but we may have those who we think want to listen to us, but also our other friends…
- Tearfund’s first bloggers trip – from perspective of Tearfund supporters, knowing what would appeal to those in the UK - Looking for us to be ourselves, different range of voices, free to say whatever…
- Looking to talk to people before we went to build interest – released press release, etc..
- Range of stories – shared them throughout the day afterwards as we weren’t able to live-tweet…
- Also Dave Walker … really interesting how hard found it to ‘cartoon’ … felt disrespectful…
- Liz – ordinand in training – real interest in research, development & women’s issues…
- 2 nd largest numbers… linked in with Google SEO… questionable how real all that action is… but we can’t write it off (yet?)
- 2:46
- 2 mins to chat to each other.. Think particularly about ideas you’ve had for your own context - Then feed in?
- Many people think about current copyright, etc. but others are thinking differently…
- 3:12 (watch first 30 seconds – then have a look again later…)
- 1 minute – how close are we to this? Any concerns about the ‘bubble’ mentality that’s possible with this?
- 3 minutes – where things appear to be going now – everything interacts with us …
- So ... More discussions… who ’s going to kick us off?