Engaging in the twittersphere 2013
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Engaging in the twittersphere 2013
- 1. Engaging with the Twittersphere Dr Bex Lewis, Digital Fingerprint URL: http://j.mp/engagetwitter May 2013, for: http://www.churchcommstraining.org This work is licensed under a Creative Commons Attribution 3.0 Unported License.
- 2. Let‟s get to know each other…
- 4. Twitter: Screenshot Early Days
- 10. http://wallblog.co.uk/2013/03/26/heat-launches-twitter- awards-where-social-media-and-celebs-meet/
- 14. False News…
- 15. Twitter Spokesperson: • Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. • http://news.sky.com/story/1022800/ senior-bishops-to-tweet-christmas- sermons
- 16. What is Twitter? • FREE” „microblogging‟ (since March 2006) • 140 characters (based on SMS) know as „Tweets‟ • Read by subscribers (known as followers) • Different from Facebook (friends vs interest) • Maintain interest: not just “I had toast” • Not time/geographically dependent • A „Retweet‟ (RT) is a true compliment • #Hashtags are core to usability • Third party apps increase the usability
- 17. What is Twitter good for?
- 19. http://www.bbc.co.uk/blogs/dig italrevolution/2009/10/rushes- sequences-stephen-fry.shtml Stephen Fry: "It's Twitter, not erudite thoughts"
- 27. User Name; 160 character bio; image; location • @drbexl • “Life Explorer, HE/learning, Christian, cultural history, WW2 posters: Keep Calm & Carry On, digital world, ENFP,#tfbloggers @digitalfprint @ww2poster @bigbible • Durham, UK/Samsung SIII · http://drbexl.co.uk”
- 30. Few rules, lots of etiquette
- 34. Look for… • People you already know • People they already follow • Those who follow them • Their lists
- 35. Find lists on the „profile page‟
- 42. #HASHTAGS
- 43. http://www.techforluddites.com/200 9/02/the-twitter-hash-tag-what-is-it- and-how-do-you-use-it.html
- 48. Thursday 9th May, 19:55
- 49. Look for a #hashtag and join the conversation
- 55. Inventing a hashtag? •Keep it short •Check that it‟s not in use •Agree beforehand at an event
- 58. https://support.twitter.com/entries/10 1125-about-trending-topics NOT PERMITTED: • Adding one or more topic/hashtag to an unrelated Tweet in an attempt to gain attention in search • Repeatedly Tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending or trending higher • Tweeting about each Trend in order to drive traffic to your profile, especially when mixed with advertising • Listing Trends in combination with a request to be followed • Tweeting about a Trend and posting a misleading link to something unrelated
- 59. What did Habitat do?
- 60. What could Habitat have done?
- 61. http://twitterforchurches.com/blog/2 009/06/29/crisis-communications-for- the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
- 63. Send a reply… • Answer questions • Genuine responses • Make a contribution to the conversation
- 64. Standard RT RT with comment
- 67. Strategy • What do you want to achieve from Twitter? • How often will you tweet? • Will you use one or multiple accounts? • If tweeting as a brand, who will be your „face‟? • Have you access to a smartphone? • What will be your „keywords‟/hashtags?
- 68. When you‟re online • Manage expectations, especially through the bio • Who • When • What • To expect
- 69. Retaining interest? • Insights • Sneak Peaks • „Discounts‟ • Balance fun/serious • Support • What‟s going on? • What‟s new?
- 72. THIRD PARTY APPS
- 85. e.g. • http://tapbots.com/software/tweetbot/ • https://tweetcaster.com • http://tweetdeck.com • http://www.echofon.com
Notas do Editor
- Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
- http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
- 2:25
- Great for relationship building, finding others with similar interests … people like a bit of opinion.. Short characters – the value of an RT… sharing amongst bigger & bigger networks… One small http://yearinreview.twitter.com/en/tps.html (tweets per second 2011)
- This is clear!!
- How has it helped me?
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
- Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
- Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!