4. Our Objective Generate statewide awareness about the dangers of underage drinking and its prevalence in order to positively change behavior over time.
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8. Arizona Research Parents are more concerned about underage drinking than non-parents Parents do NOT condone supervised underage drinking Parents want education and assert they can better educate their children Parents raise concerns about being honest given their own experience Parents believe that teens will experiment and there is only so much they can do Parents Source: NAU Telephone Survey as cited in, “Underage Drinking in Arizona Data Findings and Analysis”, Pima Prevention Partnership, January 2007
Welcome and thank you. My name is ________. I’m a _____ at ______ and a member of the “Draw the Line” campaign. I’m here today to talk to you about a public awareness campaign for parents that is currently underway. The campaign is called, “Draw the Line” and it’s brought to you by the Governor’s Office for Children Youth & Families and the Arizona Underage Drinking Prevention Committee.
The purpose of our campaign is change adult perceptions and behaviors about Arizona’s #1 substance abuse problem: underage alcohol use. I’m going to provide some information today that you may not be aware of: about how prevalent underage drinking is in Arizona and what you can do to prevent it.
Let’s begin by looking at the latest statistics, most of which were released last year, about underage drinking in our state.
[read stats]
These are the results of two studies conducted in Arizona – the bi-annual Arizona Youth Survey, and the “Lead Our World” surveys conducted by the Governor’s Youth Commission. The fourth, and perhaps most alarming, statistic comes from a reputable organization you may be familiar with – the National Research Council.
Why are teens who start drinking more likely to become alcoholics?
We’ve heard a lot about alcohol use by pregnant women and the dangers it can cause a developing fetus. What most of us don’t know is that the brain is still developing through the early 20’s (some researchers say through age 25). Alcohol use before maturation can:
disrupt the healthy construction of neuropathways
cause the brain to only release feelings of pleasure when its chemically induced rather than the result of a natural “high” such as acing a test, landing a new job, getting asked out on a date
can stunt growth of other organs, including the reproductive system
Here are two images that show the physical effects alcohol can have on a very important organ – our brains.
[discuss images on slides]
So, to make more adults aware and to curb the attitudes of those who believe it’s OK for kids to drink under parental supervision, the Governor’s Office and a consortium of state-wide agencies launched Draw the Line last fall.
Our goal is to generate statewide awareness about the prevalence of underage drinking, its harms, and your ability as an adult to positively influence kids you know.
Anyone who has kids between the ages 12-17, or who interacts and mentors children in that age range (as a teacher, coach, neighbor, aunt, grandparent, etc) is our target.
What are we telling adults?
[read slide]
As I briefly mentioned, our target audience is not simply parents but anyone who serves as a role model to kids in the 12-17 age range. That includes older siblings or cousins who may be of age to drink and don’t believe it’s harmful to buy a couple of six-packs for teens outside the liquor store.
A lot of substance abuse campaigns have been talking to kids, and fewer are talking to parents. National research shows:
[read slide]
In our own state, we know from research that:
[read slide]
Arizona research also tells us that adult influencers such as coaches or older siblings can help prevent underage alcohol use. However, compared to parents, they are:
[read slide]
Perhaps most importantly, we want adults to remember that they have the power of influence on their side. Some of you probably feel that peer pressure is an uphill battle. But…
[read stat]
Your guidance, leadership and parenting does make a difference.
And, you too, don’t want to fall victim to peer pressure from the moms and dads of your kids’ friends.
Parents don’t want to be pressured by other parents to change their ethics or rules, so we’re working to spread new facts about the dangers of underage drinking that will help all adults feel comfortable and powerful addressing the problem.
Here’s how you can be influential:
[read slide]
As we’ve mentioned, the brain is still developing through the early 20s and building important neuropathways. Even moderate alcohol use can disrupt this development and make individuals more susceptible to addictions.
Alcohol is the gateway drug. [read second stat]
Alcohol use in teens also is linked to higher rates of aggression, violence, and injury.
Know Arizona’s law. Don’t serve alcohol to those in your home whom you “know or should know” are under age 21.
If you haven’t already, set rules about going out, curfew, avoiding substance abuse, and explicitly state them.
Our campaign has gathered tips from social experts across the country and made them available online for you at www.DrawYourLine.com
Here are a few ways to start that conversation:
[read slide]
See our website’s “tool kit” for other conversation openers to use before drinking starts or after it has occurred.
You also can be influential by modeling appropriate alcohol use around your children.
Don’t binge drink and show us how real adults drink in moderation; not what we see on TV.
[read slide]
Don’t let the mystique of being a teenager separate you from your child. Stay involved in their activities, their world, and on top of what matters to them.
[read slide]
These are just a few suggestions brought to you by the Arizona Underage Drinking Prevention Committee. Public health experts, education professionals, law enforcement, the Governor’s Youth Commission, and other concerned individuals want you to remember how you can prevent alcohol misuse.
Today’s talk was just one part of our campaign. We have other tools available to help. [next slide]
I encourage all of you to go online to access the tools available at our campaign website, www.drawYOURline.com, where you can:
learn more about the dangers of underage drinking
read stories and advice from other parents
submit a question to health and behavioral experts
find tips and guidebooks to help you have conversations with your kids
find links to resources should you need professional help, and
learn about the legal consequences of providing alcohol to kids in Arizona.
On this page of the website, you can read parent’s stories and also submit your experience – good or bad – about addressing underage drinking.
Later this month, the campaign is launching a traveling exhibit where people statewide can learn more and chat with representatives about the topic. The goal of the exhibit it to take our face-to-face conversation to parents at malls, county fairs, and other large events that draw adults.
The exhibit is a 20-foot-long curved wall, covered with facts about underage drinking and embedded with speakers that play sound bites of real parents' stories as visitors approach the wall. It also features a seating area for two where parents can be interviewed or chat with an expert about this topic.
On Feb. 20, we’ll unveil this exhibit at an arts event in downtown Phoenix. I encourage all of you to attend – you’re all invited – and to bring your kids, neighbors, and other parents you know too.
Details about the event are inside your packets. It’s Feb. 20 from 5 p.m. – 8 p.m. at the Bentley Projects Gallery downtown.
After our Feb. 20 event, the exhibit will travel to these locations.
In closing, we want to remind you that teens, like me, want to hear guidance from our parents. We aren’t looking for you to be our best friend. We want to know how you handled pressures like underage drinking as a kid and what behavior you expect from us.
If you haven’t already, please go home and tell your kids what expectations you have of them. Help them understand what alcohol use can do to their bodies right now, why it’s important to wait at least until age 21 to start drinking, and what you’ll do to help us safely get out of a situation should other kids start drinking around us.
Please take time to learn more about this topic online at www.drawYOURline.com, join us Feb. 20, and tell other parents to do the same.
Thank you.