With the emergence of social media and mobile technologies, there has been a paradigm shift in the way professionals must communicate and carry themselves when conducting business. In this webinar you will learn the best practices on how to digitally brand yourself to realize a positive return from social media.
1. For audio, it is recommended you dial in
A copy of the slides + recording will be available post-webinar
AUDIO: 1-877-668-4493
Access Code: 660 263 880
Event Password: 1234
WebEx Support: 1-866-863-3910
Managing Your Online Brand Through
Social Media
July 26, 2012
Presented By: Sandy Sykora, Sr. Marketing Coordinator N.A.
2. Agenda
• What is an online brand?
• Developing your branding strategy
• Adopt the right digital philosophy
• Finding the right social tools
• Branding consistency
• Maintenance tools
• Benefits to your career / business
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3. WHAT IS AN ONLINE BRAND?
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4. What is an Online Brand?
ONLINE BRANDS ARE BORN FROM USER
EXPERIENCE…
IT REFLECTS YOUR REPUTATION AS A
PROFESSIONAL
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5. Your Branding Strategy
Ask yourself these questions:
• Who are you?
• Where do you want to go?
• What can you offer other professionals?
• Why do you want to connect with these professionals?
• What does success look like?
• Develop personal goals
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6. Adopt the Right Digital Philosophy
1. EXPOSE
YOURSELF
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7. Adopt the Right Digital Philosophy
2.
SHARE
RELEVANT
CONTENT
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8. Adopt the Right Digital Philosophy
3.
QUALITY VS.
QUANTITY
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9. Adopt the Right Digital Philosophy
4.
CHAMPION
CONSISTENCY
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10. Finding the Right Tools
1) LinkedIn:
• Professional networking
• Candidate / Career search
• Generating business leads
• Building and maintaining professional
relationships
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11. Finding the Right Tools - LinkedIn
LinkedIn Checklist:
100% Complete Profile:
Summary / Elevator Pitch
Skills + Specialities
Minimum 3 points per position
Certificates (if applicable)
Minimum 2 Recommendations
Given at least 1 Recommendation
Participate in LinkedIn Groups 2-4
x / week
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12. Finding the Right Tools
2) Facebook:
• Community building
• Creating an image for your brand
• Creating a relationship with your „fans‟
• Resource sharing
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13. Finding the Right Tools - Facebook
Facebook Checklist:
Use Timeline for Business
Professional Bio / Elevator Pitch
Contact information (optional)
Post relevant content daily
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14. Finding the Right Tools
3) Twitter:
• Resource sharing
• Building your network
• Generating building leads
• Establishing yourself as a thought-leader
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15. Finding the Right Tools - Twitter
Twitter Checklist:
Tweet minimum 8 times / day
Share relevant content
Use @mentions, RTs, Favourite
Tweets
Engage in conversations daily
Follow new people daily
Link your Twitter to blog, website,
LinkedIn or Facebook
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16. Finding the Right Tools
4) Blogs:
• Community development
• Establishing yourself as a thought-leader
• Generating business leads
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17. Blogging Checklist
Blogging Checklist:
Blog on relevant industry news / content
Post once/week at least
Comment on other blogs
Share links in your posts (link building), others will follow
Socially share your new posts with your network
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18. Branding Consistency
THE KEY TO A STRONG PERSONAL BRAND IS
CONSISTENCY ACROSS:
CONTENT
IMAGE FREQUENCY
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19. Branding Consistency
• Find content that relates to your industry
– Have 3 “go-to” websites/blogs
• Use similar bios and images of yourself
• Post regularly with no gaps
– If you will have gaps, explain why
– Let people know when they can expect new content
• Provide prompt responses to engagement
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26. WHY BOTHER WITH SELF
BRANDING?
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27. Benefits of Personal Branding
In 3 months of consistent online branding / networking:
• Generated 3 new clients for consulting business
• Increased my digital marketing network
• Built my credibility
• Connected contacts with jobs
• Found consultants to hire
• Made new friends…
• …Which lead to new business opportunities
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28. Benefits of Personal Branding
Strong personal brands add value to corporations too:
• Build publicity and visibility
• Increase corporate credibility
• Gives the company a “face to the name”
• Boost engagement with the company brand
• Helps connect the business to top talent
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30. Rules to Live By
• Know thyself
• Always have goals
• Content is king
• Keep it fresh
• Quality vs. quantity
• If you don‟t try you will never know
• Reassess and review after 3 months
• Be Patient
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