2. Shaping of İnternet Age Digitalization and Connectivity Ne w Intermediaries Customization and Customerization Internet Explosion
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8. Moving into e-Marketing E-mail and Web casting Corporate or marketing web site Online advertising and promotion Web communities Conducting e-Marketing
Philosophy Recognition that our customers are unique with their own culture, image, workplace issues, change rates Recognition that standard solutions do not work Recognition that each customer needs to be treated as and individual market Manufacturing Flat organizational structure, easy to get to the right resources, greater empowerment Mass customization Vs. mass production Highly vertical and highly integrated operation Cellular organization - lot size of one
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