Presentation for Energy Exhibit

2. “I hear and I forget. I see and I remember. I do and I understand.”
- Confucious

3. About us
We produce experiences that combine the best elements of design,
entertainment and education to engage students of all ages and
abilities.
We are leaders with a strong background in management, award-
winning educators who create research-based, ready-to-use
interdisciplinary resources and we are nationally-recognized
experiential designers who excel at interpreting then solving client
challenges.
We have offices in Denver, Indianapolis and Atlanta.

4. Principals
Brad Nuccio, Co-Founder
Brad Nuccio has led teams to success in both private and non-profit sectors,
represented government agencies, worked for small organizations and Fortune 500
companies. Nuccio has strong project management and leadership experience,
having guided disparate staffs through mergers and complex strategic planning
processes. He spent much of the last decade developing meaningful connections
between U.S. corporations and America’s youth. Nuccio holds an MBA from
Washington University in Saint Louis.
Bryan Harris, Co-Founder
Bryan Harris has spearheaded dozens of marketing initiatives for the top-grossing live
entertainment properties in the world. Prior to co-founding b2, Harris served as
Vice President of Sales & Marketing for AEG Live, the world’s second largest producer
of live entertainment events. He oversaw an annual marketing budget of nearly $10M,
revenues of $95M and managed a team of sixteen employees in addition to
agencies around the globe. Based on his successes, Harris was selected as an
Entertainment Marketer of the Year by in 2006 by Advertising Age.

5. Creative leadership
Tom Fricker
Tom has nearly 30 years of experience in exhibition design, illustration, and graphic
design. He excels at interpretive and concept development. His skill as an illustrator
allows him to share his ideas with clients. He is able to incorporate a vision with an
understanding and appreciation of science to produce illuminating design and
memorable experiences. He has conceptualized and designed permanent experiences,
including learning labs at science centers, the U.S. Space and Rocket Center and Space
Center Houston as well as traveling exhibits ranging from King Tut to Genome: The
Secret of How Life Works.
Mark Lach
From the Titanic wreck site at the bottom of ocean to the Vatican’s private museum and
libraries to King Tut’s tomb in Egypt, Mark Lach has been inspired by unique settings
to shape the way visitors experience some of the world’s most popular traveling exhibitions
and educational experiences. His work on the two National Geographic King Tut
exhibitions has been critically acclaimed and seen by more than 9 million visitors
worldwide. Lach also served as creative director for Real Pirates: The Untold Story of the
Whydah from Slave Ship to Pirate Ship, Cleopatra: The Search for the Last Queen of Egypt
and America I Am: The African American Imprint, a historic touring exhibition
mounted in partnership with broadcaster Tavis Smiley.

6. Educational leadership
Cheryl Mure
Cheryl is a veteran educator with 20+ years in the classroom. She has
developed award-winning resources for student groups of all ages and
abilities. Her classroom lesson plans, onsite field trip activities and
home school activities have been used by thousands of teachers to meet
and exceed national and state curriculum standards. Cheryl has been
recognized by the Association of Educational Publishers, the International
Communicators Awards and the National Association for Interpretation.
She has appeared as an exhibition education expert on many news
sources including The Martha Stewart Show, the Today Show and
USA Today.

7. Relevant clients and projects
Experience Design Curriculum Design
U.S. Space & Rocket Center The Science of Rock and Roll
National Geographic SPY: The Secret World of Espionage
Premier Exhibitions Dinosaurs Unearthed
U.S. Astronaut Hall of Fame The Human Body Exhibition
Arts & Exhibitions International Star Trek: The Exhibition
Space Center Houston The World of Coca-Cola
Center for Science Pompeii The Exhibit
BBH Exhibits Cleopatra: The Exhibition
Clear Channel Exhibitions Harry Potter: The Exhibition
Evergreen Exhibitions
Kids Space Place …and more.
Evergreen Air and Space Museum
Museo Tecnologico, Mexico City
Blue Cross Blue Shield

8. Design Case Studies

9. GENOME: The Secret of How Life Works
http://genome.pfizer.com
"GENOME: The Secret of How Life Works"
is a traveling museum exhibit that provides
an interactive and accessible look at the
human genome.
The 5,000 square foot exhibit explores the
human genome – a person's entire set of
genes – and explains the secret codes that
make us who we are and that influence who
we might become. "GENOME" uses
interactive displays, visually-rich
environments and family-friendly activities to
reveal the mysteries of our genes, delineate
the last two centuries of discovery and
unravel the implications of gene therapy for
the future of medical science and healthcare.

10. The Double Helix
The structure of the DNA
molecule, the secret of all
life on the planet, is
explained and animated
through a giant model with
video and programmed
lighting effects.
Smaller hands-on models
invite visitors to un-twist
and un-zip the molecule.

11. Heredity Slots
Genes influenced the traits you
inherited in predictable – and
unpredictable – ways. Pull the
lever and explore the odds.
Cookie Factory
How is a cookie company like a
cell?A cookie company cranking
out cookies is a lot like a cell
making proteins. Every day our
cookie company makes and
delivers fresh cookies to stay in
business. Every day your cells
must make proteins for your
body to stay in business. An
animated set tells the story.

12. Find a Gene
Find the mutation by
matching a genetic
probe, a short strand
of DNA, to the test
DNA sequences.
The Frontier is Here!
The frontier of genomic
research is not only
coming, it's already here.
This gallery gateway is a
marquee of the latest
genomic news.
DNA Fingerprint
DNA fingerprinting looks
for similarities in specific
sections of DNA samples
from sources including
skin, saliva, blood and hair.
Visitors compare the
banded patterns of the
samples to find a match.

13. BRAIN: The World Inside Your Head
This 5,000 sq.ft. exhibition employs innovative
hands-on learning activities and interactive
technology to delve into the inner workings of the
brain, including its processes, potentials and
mysteries.
BRAIN literally takes visitors inside the head.
They probe the geography of a giant brain. Stand
in the midst of the brain's constant electrical
brainstorm as thoughts and sensations are
generated.
Along the special journey, visitors will discover
how the brain learns and thinks. They learn the
secrets of sleep and dreams; and the dangers,
causes and cures of disorders, diseases and
mental illnesses. Plus, the exhibit takes visitors
into the future of medical and technological
exploration of the brain.

14. Synapse Pop
Visitors learn how a synapse
makes the connection between
neurons, the brain's electrical
relay system.
They release a signal ball down
an axon tunnel setting off a light
show that imitates the action of
an electrical signal traveling
between neurons.

15. Brain Surgery Simulation with
Gamma Knife
This exhibit teaches visitors how
the brain controls the mind and
body, and how it may be affected
by diseases and disorders. A
gamma knife simulator allows
visitors to try their hand at
excising a brain tumor.
Back and Forth
Visitors to "BRAIN: The World
Inside Your Head" can try to
balance on a specially designed
platform to see how the brain
controls reflexes, autonomic
functions and balance.

19. Liberty Bell 7
The Lost Spacecraft
It was America's second manned
space mission. It was the only NASA
spacecraft lost at sea. It sat on the
ocean floor for 38 years.. The 5,000
sq. ft. touring exhibit, Liberty Bell :
Recovered" allowed museum
visitors across the nation the
opportunity to see the recovered
spacecraft for the first time since its
loss in 1961.

20. Contacts
Brad Nuccio
1000 Locust Street
Denver, Colorado 80220
303.396.9200
bnuccio@b2-experience.com
Bryan Harris
5810 Crittenden Avenue
Indianapolis, IN 46220
214.477.0334
bharris@b2-experience.com
b2-experience.com