Social Lending: Where it came from and where it is going
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Social Lending: Where it came from and where it is going
- 1. Social Lending: Where did it come from, where is it going? James Alexander Friday 30th November 2007
- 2. Consumers are changing “… The consumer revolution of the last 30 years is giving way to the Freeform Revolution of the next 30 …”
- 3. We have been here before Turning INSTALLATION DEPLOYMENT Point TECHNOLOGY REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 1st ‘Industrial Panic 1825 Canal Revolution’ 1797 1771 mania 1819 1793 1810 2nd Panic Age of Steam Railway 1847 1873 1866 & Railways 1836 mania 1857 1829 Revolutions1848 1890 3rd Age of Steel, Electricity 1903 Argentina & Heavy Engineering The “Great 1920 USA 1907 1875 (Baring) Depression” “Rich man’s USA panic” 1893 4th Age of Oil, Automobiles 1929 1930s & Mass Production 1974 1920* USA stock 1960 and 1908 “Oil crisis” mania WWII 5th 1987 1997 Age of Information Asia 2005 ? & Telecommunications 1974* 1989 20?? 1971 eBay 2000 “Oil crisis” Collapse 2nd World NASDAQ Source: Carlota Perez ‘Technological Revolutions and Financial Capital – the Dynamics of Bubbles and Golden Ages’
- 4. Freeform companies, enabled by technology are transforming industries Turning INSTALLATION DEPLOYMENT Point TECHNOLOGY REVOLUTION ERUPTION FRENZY GOLDEN AGE MATURITY 5th 1987 1997 Age of Information Asia 2005 ? & Telecommunications 1974* 1989 20?? 1971 eBay 2000 “Oil crisis” Collapse 2nd World NASDAQ 2000 2010 2005 ? ? P2P Video P2P Payments P2P Voice Social Networks ? ? P2P Trading P2P Social Personalised P2P Lending Search P2P Photos P2P Info iTunes for music … Zopa for money eBay for things …
- 5. The online marketplace where people meet to lend and borrow money With no bank in the middle, both parties get better rates Borrowers Lenders • Low, low rates • Great Returns • No banks • It’s human • It’s fair • It’s safe • You’re in control Lenders receiving a c.30% better return than base rate; Borrowers borrowing c.30% below the market
- 6. Financial return and social reward Working, differentiated, compelling Launched in the UK March 2005 • >180,000 members • Borrowers getting the cheapest • loans in the country Lender returns 7-11% • <0.2% defaults • Just launched in Italy • Imminent launch in US •
- 7. Control, community, transparency and ethicality key for value and trust Openness “No other financial site that I have visited is highly has the guts to run a discussion board valued and take it on the chin. That makes me feel like I am part of a Users feel community and seems to trigger a sense of valued belonging. With belonging comes pride and and passion. committed When I tell my friends about Zopa I feel hurt Users by any negative comments they make as become though the site was my own, and for that champions reason it gets me all wound up when I see of Zopa even the tiniest glitches on the site” Mosshill, Zopa lender (Oct 18 2006, 09:17 AM)
- 8. An evolving model More involving, more viral
- 9. Social Lending is already global Expect proliferation, niches developing, consolidation
- 10. Parting challenges What new opportunities can you • see to serve Freeformers? How will you provide an experience • that embraces • Community? • Transparency? • Control? • Ethicality? How will you take your brand into a • consumers life and give up demanding they hold a relationship with you?