Kim Moeller Bang And Olufsen

Understanding Networks  Influencing A Community Kim Moeller, BANG & OLUFSEN Global Brand Communications Manager

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Introducing ”The Community” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chatvertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website > “ God Morgen,” Many thanks for the invitation to discuss and view the up- coming Beosound 3. I have just sent an acceptance email and then I checked my schedule and unfortunately I have a concert that night, so I will not be able to take part after all. I will keep an eye on the web site for information and pictures, and will call my showroom later on in the month, for a demonstration and to collect my new catalogue. “ Bernardo”

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User-driven eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website > Hi Kim, I’ve checked the E-card contest website and I’m ecstatic to see my name on the announcement. Thank you very much! I’ve picked up the BeoSound 3 from the local retailer here this afternoon and once again it surpassed my expectation. I’m a proud owner of a few B&O products, their designs are always intriguing with phenomenal quality. I’ve been slowly adding to my B&O collection the past few years, this definitely helped. Once again, thank you very much. I’ll be looking forward to your future online activities. Marc

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Why did this work so well… ??? ,[object Object],BRAND

Engaging more with our Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website >

Kim Moeller Bang And Olufsen

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Kim Moeller Bang And Olufsen