SlideShare uma empresa Scribd logo
1 de 70
let’s begin
define the playing field
a caveat
never 100% aligned
organizational nuance
always changing
constant maintenance
...this is just inside
playing field

people
methods
resources
communication
people
align your people
around products
and goals
we’re on the same team!
core values

live hungry
champion good ideas
recognize others
make strong moves
surprise and delight
we’re on the same team!
we’re on the same team!
straightforward goals

simple direction
measurable kpi’s
trustworthy reporting
regular check-ins
+unified experience
...a pod for all seasons

part governing body
part pit crew
experience architecture
cross-channel experience
shared assets
playing field

people
methods
resources
communication
methods
a good, lean workflow
builds good, lean
habits
problem



analysis                    sketch




    testing             prototype
analysis




...bigger in the enterprise.
regular milestones

create common language
manage expectations
build good habits
playing field

people
methods
resources
communication
resources
augment everyone’s
work with the right
team, the right tools,

at the right time
resources   teams
            tools
resources   teams
            tools
i’m on a pod!
research!
copy!
visual design!
teams that cross pods
cross-pollinate ideas
resources   teams
            tools
resources   teams
            tools
problem



problem statements that
define the problem,
user behavior, and research
sketching sessions
                     sketch
that wrangle
enthusiasm and
bring focus
support prototyping
with style guides

                prototype
create test plans
     with real people

testing
analysis   verify work with
           the right analytical
           technique, the right
problem standards
sketching sessions
prototyping libraries
testing sessions
analysis
everyone is a
collaborator in
improving the tools
playing field

people
methods
resources
communication
communication
sharing is caring
Here’s what I’m
working on...
Here’s what I’m
working on...



                  Looks good!
                  But try this...
on a regular basis...

designers help designers
engineers help engineers
product mgrs help product mgrs
the silo
the silo
communicating
milestones
outside of the pod
is turf war antidote
communicating milestones
 We just made something.

 Here it is (link to wiki)

 Here’s what we’re going to do about it.

 Here’s why it’s important.

 Go here for the details (link to wiki)
playing field

people
methods
resources
communication
don’t hate. iterate.
thanks!
  david panarelli
  @dpan
  david.panarelli@gmail.com


ckr-inos: elizabethfoote, lars hammar, albedo20, cronncc

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Notas do Editor

  1. http://www.flickr.com/photos/foote_fotos/2527223464/
  2. http://www.flickr.com/photos/7603557@N08/4842234278/
  3. http://www.flickr.com/photos/albedo20/5906396245/
  4. that soccer field is defined by a set of rules. those rules set expecations for play.
  5. we ’ re on the same team, we have the same goals, we have a common culture
  6. look at people on the individual level
  7. libraries and techniques come into play in the process of making things, at individual stages
  8. who does it affect? what research do you have backing this up? what behavior are you trying to solve
  9. product is never done the tools are never done
  10. ...but what happens when work is in progress?
  11. http://www.flickr.com/photos/cronncc/5753103429/
  12. http://www.flickr.com/photos/usnationalarchives/3815851072/