9. Where things are going? What topics are you discussing at your organization? Q
10. Do you have some of the following? Which is your biggest challenge and why? Q
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12. Social Media is Part of a Corporate Innovation Strategy Are you communicating social media as a innovation strategy to senior management? “ Technology is transforming innovation at its core, allowing companies to test new ideas at speeds that were unimaginable even a decade ago . They can stick new features and find out with hours how customers respond. They can see results from promotions, or efforts to boost productivity almost instantly.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q
13. Social Media is Part of a Corporate Innovation Strategy How can you help transform the culture of your organization using social media as an innovation strategy? “ Companies will also be willing to try new things, because the price of failure is much lower. That will bring big changes to corporate culture – making it easier to challenge accepted wisdom, and forcing managers to give more employees a say in the innovation process.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q
14. Social Media is Part of a Corporate Innovation Strategy How can you help others into acceptance of a new digital culture? "Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change.” Jeremiah Owyang – Altimeter Group. Q
15. Innovative Companies Using Social Media as Part of their Emerging Technology Strategy What strategies are these companies using to be successful? Q
16. Innovation and Culture Pollination Are your marketing and technology leads coordinated? Q CMO CIO
22. Google Mafia http://www.nytimes.com/2007/12/28/business/28vc.html?ref=business http://www.gaebler.com/Businesses-Started-by-Former-Google-Employees.htm Bret Taylor, Jim Norris started FriendFeed. FriendFeed was bought by Facebook for $15 million in cash, and $32.5 million in Facebook stock. EX Satya Patel at Battery Ventures Chris Sacca Anna Patterson Russell Power, Neil Daswani, Sean Knapp, Belsasar Lepe and Bismarck Lepe Joe Sriver David Friedberg
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26. Jeremiah Owyang Altimeter Group http://www.web-strategist.com/blog/
40. "Don't underestimate the amount of bravery it takes. You find yourself almost immediately in a two-front war, fighting both an entrenched bureaucracy and a skeptical audience.” Andy Sernovitz, author of "Word of Mouth Marketing,” speaking on social media advocates within a large business.
41. Internal employees must start the movement. It may be a little lonely. http://www.flickr.com/photos/genarobardy/
42. " Measure consistently. Tweak accordingly. Repeat daily .” Social Media Marketing in 30 Minutes a Day Keith Monaghan
Questions to ask the group. So why now? Economy Understanding Going to where the fish are
You are the new tappers You have knowledge of your business, patients, vendors. You speak a language unique to you. Your new role now incorporates tapping in a way that helps others understand inside and outside your organization.
Questions to ask the group. So why now? Economy Understanding Going to where the fish are
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