SlideShare uma empresa Scribd logo

Social Media Crisis, Trolls and Blunders

•Transferir como PPT, PDF•
•
Douglas Karr
Douglas Karr

A discussion of social media crisis, trolls and blunders. How to recognize a crisis and how to prepare for the inevitable.

NegóciosNotícias e política
1 de 26
Crisis, Trolls, Blunders: How to Prepare for the Inevitable Presented by Douglas Karr April 12, 2013
Let’s put things into perspective  You are here 2
Client Impact
Client Explains Impact
Social Media Crisis Lifetime
Social Media Reaction
(Pays)
Mashable’s Biggest Social Media Disasters of 2012 McDonald’s – promoted hashtags #mcdstories Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 9
Mashable’s Biggest Social Media Disasters of 2012 Snickers – paying celebrities Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 10
Mashable’s Biggest Social Media Disasters of 2012 American Rifleman – Good Morning Shooters! Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 11
Mashable’s Biggest Social Media Disasters of 2012 Celeb Boutique - #Aurora is trending Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 12
Mashable’s Biggest Social Media Disasters of 2012 Chick-Fil-A Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 13
Mashable’s Biggest Social Media Disasters of 2012 Microsoft and Ann Coulter KitchenAid – Obama’s Grandma Stubsucking Hell American Apparel – Bored during the storm Gap – Hurricane Sandy Macy’s and Donald Trump Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 14
Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 15
Reality Perception 16
Defense
Lawyers Approve the Plan, Not the Response
What’s a Crisis?  It impacts clients, prospects and/or your reputation.  It has momentum and is growing.  There’s no immediate remedy 19
Don’t Feed the Trolls  Stay on your turf  Recruit your fans  Defend yourself 20
Blunders  Stay on your turf Acknowledge  Recruit your fans Apologize  Defend yourself Assert Assess Act Credit: Jason Falls Abdicate 21
This  Since @GeniusPack hasn’t followed me, I couldn’t send them a private message even if I wanted to. Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 22
This Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 23
Blunders  Stay on your turf  Recruit your fans Don’t be anonymous, empower your staff, solve the problem  Defend yourself 24
Empower 25
Contact Doug, Marty or Jenn DK New Media 120 E Market St, Suite 940 Indianapolis, IN 46204 317.456.2564 info@dknewmedia.com Marketing Tech Blog http://www.marketingtechblog.com

Recomendados

Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012
Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012 Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012
Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012 Hunter Boyle
 
Entrepreneurship presentationforlibraryforsept17
Entrepreneurship presentationforlibraryforsept17Entrepreneurship presentationforlibraryforsept17
Entrepreneurship presentationforlibraryforsept17amysauers
 
Raise More Money with Social Media
Raise More Money with Social MediaRaise More Money with Social Media
Raise More Money with Social MediaSignUp.com
 
David kiger on Social Media Response
David kiger on Social Media Response David kiger on Social Media Response
David kiger on Social Media Response David Kiger
 
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr Seismonaut
 
Yl17 media 11_proximity
Yl17 media 11_proximityYl17 media 11_proximity
Yl17 media 11_proximityYoungLionsCZ
 
Why People Give & How to Leverage Social Media for Fundraising
Why People Give & How to Leverage Social Media for FundraisingWhy People Give & How to Leverage Social Media for Fundraising
Why People Give & How to Leverage Social Media for FundraisingSocial Media for Nonprofits
 
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social Media
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social Media[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social Media
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social MediaEric Swayne
 

Recomendados

Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012
Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012 Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012
Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012 Hunter Boyle
 
Entrepreneurship presentationforlibraryforsept17
Entrepreneurship presentationforlibraryforsept17Entrepreneurship presentationforlibraryforsept17
Entrepreneurship presentationforlibraryforsept17amysauers
 
Raise More Money with Social Media
Raise More Money with Social MediaRaise More Money with Social Media
Raise More Money with Social MediaSignUp.com
 
David kiger on Social Media Response
David kiger on Social Media Response David kiger on Social Media Response
David kiger on Social Media Response David Kiger
 
Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr Community Conference 2011 - GOOD, Max Schorr
Community Conference 2011 - GOOD, Max Schorr Seismonaut
 
Yl17 media 11_proximity
Yl17 media 11_proximityYl17 media 11_proximity
Yl17 media 11_proximityYoungLionsCZ
 
Why People Give & How to Leverage Social Media for Fundraising
Why People Give & How to Leverage Social Media for FundraisingWhy People Give & How to Leverage Social Media for Fundraising
Why People Give & How to Leverage Social Media for FundraisingSocial Media for Nonprofits
 
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social Media
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social Media[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social Media
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social MediaEric Swayne
 
ZMOT: Zero Moment of Truth
ZMOT: Zero Moment of TruthZMOT: Zero Moment of Truth
ZMOT: Zero Moment of TruthDouglas Karr
 
Internet Trolls
Internet TrollsInternet Trolls
Internet Trollslolzer
 
Badvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social ChangeBadvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social ChangeAnna OBrien
 
Winning at the zmot - A perspective on the application of Zero Moment of Truth
Winning at the zmot - A perspective on the application of Zero Moment of TruthWinning at the zmot - A perspective on the application of Zero Moment of Truth
Winning at the zmot - A perspective on the application of Zero Moment of TruthOnur Ibrahim, ROI focused Digital Marketing
 
The New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of TruthThe New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of TruthRyan Hegreness
 
Every Customer Conversation is a Moment of Truth for Banks
Every Customer Conversation is a Moment of Truth for BanksEvery Customer Conversation is a Moment of Truth for Banks
Every Customer Conversation is a Moment of Truth for BanksPegasystems
 
“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”Content Marketing World
 
Sm ii j12 final
Sm ii j12 finalSm ii j12 final
Sm ii j12 finalspoonerskadron
 
9 Biz Facebook Full2
9 Biz Facebook Full29 Biz Facebook Full2
9 Biz Facebook Full2Shellcg
 
Crisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCrisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCNW Group
 
Crisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCrisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCNW Group
 
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...SoLoMo Thursday
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Sarah Kuglin
 
Small Budget, Big Impact— 23 Social Media Tactics
Small Budget, Big Impact— 23 Social Media TacticsSmall Budget, Big Impact— 23 Social Media Tactics
Small Budget, Big Impact— 23 Social Media TacticsDGdesign
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsSpiral16
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media RelationsLars Voedisch
 
Social Media and Advertising
Social Media and AdvertisingSocial Media and Advertising
Social Media and Advertisingjrlange
 
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Cheryl Yanek
 
Social Media Measurement Myths Busted
Social Media Measurement Myths BustedSocial Media Measurement Myths Busted
Social Media Measurement Myths BustedAMA Baltimore
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing StrategyWill Gladhart Consulting, LLC
 
The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012Chris Treadaway
 
Webinar - Lessons Learned from Cringeworthy Social Media Fails
Webinar - Lessons Learned from Cringeworthy Social Media FailsWebinar - Lessons Learned from Cringeworthy Social Media Fails
Webinar - Lessons Learned from Cringeworthy Social Media FailsFalcon.io
 

Mais conteúdo relacionado

Destaque

ZMOT: Zero Moment of Truth
ZMOT: Zero Moment of TruthZMOT: Zero Moment of Truth
ZMOT: Zero Moment of TruthDouglas Karr
 
Internet Trolls
Internet TrollsInternet Trolls
Internet Trollslolzer
 
Badvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social ChangeBadvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social ChangeAnna OBrien
 
The New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of TruthThe New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of TruthRyan Hegreness
 
Every Customer Conversation is a Moment of Truth for Banks
Every Customer Conversation is a Moment of Truth for BanksEvery Customer Conversation is a Moment of Truth for Banks
Every Customer Conversation is a Moment of Truth for BanksPegasystems
 

Destaque (7)

ZMOT: Zero Moment of Truth
ZMOT: Zero Moment of TruthZMOT: Zero Moment of Truth
ZMOT: Zero Moment of Truth
 
Internet Trolls
Internet TrollsInternet Trolls
Internet Trolls
 
Badvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social ChangeBadvocates: Crisis Management and Trolling for Social Change
Badvocates: Crisis Management and Trolling for Social Change
 
Winning at the zmot - A perspective on the application of Zero Moment of Truth
Winning at the zmot - A perspective on the application of Zero Moment of TruthWinning at the zmot - A perspective on the application of Zero Moment of Truth
Winning at the zmot - A perspective on the application of Zero Moment of Truth
 
The New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of TruthThe New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of Truth
 
Every Customer Conversation is a Moment of Truth for Banks
Every Customer Conversation is a Moment of Truth for BanksEvery Customer Conversation is a Moment of Truth for Banks
Every Customer Conversation is a Moment of Truth for Banks
 
“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”
 

Semelhante a Social Media Crisis, Trolls and Blunders

9 Biz Facebook Full2
9 Biz Facebook Full29 Biz Facebook Full2
9 Biz Facebook Full2Shellcg
 
Crisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCrisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCNW Group
 
Crisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCrisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCNW Group
 
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...SoLoMo Thursday
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Sarah Kuglin
 
Small Budget, Big Impact— 23 Social Media Tactics
Small Budget, Big Impact— 23 Social Media TacticsSmall Budget, Big Impact— 23 Social Media Tactics
Small Budget, Big Impact— 23 Social Media TacticsDGdesign
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsSpiral16
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media RelationsLars Voedisch
 
Social Media and Advertising
Social Media and AdvertisingSocial Media and Advertising
Social Media and Advertisingjrlange
 
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Cheryl Yanek
 
Social Media Measurement Myths Busted
Social Media Measurement Myths BustedSocial Media Measurement Myths Busted
Social Media Measurement Myths BustedAMA Baltimore
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing StrategyWill Gladhart Consulting, LLC
 
The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012Chris Treadaway
 
Webinar - Lessons Learned from Cringeworthy Social Media Fails
Webinar - Lessons Learned from Cringeworthy Social Media FailsWebinar - Lessons Learned from Cringeworthy Social Media Fails
Webinar - Lessons Learned from Cringeworthy Social Media FailsFalcon.io
 
Martin pasquier goldman_sachs_social_media_manager
Martin pasquier goldman_sachs_social_media_managerMartin pasquier goldman_sachs_social_media_manager
Martin pasquier goldman_sachs_social_media_managerMartin Pasquier
 
Ceramic Tile Distributors Association Social Media
Ceramic Tile Distributors Association Social MediaCeramic Tile Distributors Association Social Media
Ceramic Tile Distributors Association Social MediaJeff Risley
 
Peer to Peer Fundraising
Peer to Peer FundraisingPeer to Peer Fundraising
Peer to Peer FundraisingGreenlights
 

Semelhante a Social Media Crisis, Trolls and Blunders (20)

Sm ii j12 final
Sm ii j12 finalSm ii j12 final
Sm ii j12 final
 
9 Biz Facebook Full2
9 Biz Facebook Full29 Biz Facebook Full2
9 Biz Facebook Full2
 
Crisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCrisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand Webinar
 
Crisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media AgeCrisis Communications Planning in the Social Media Age
Crisis Communications Planning in the Social Media Age
 
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
 
Small Budget, Big Impact— 23 Social Media Tactics
Small Budget, Big Impact— 23 Social Media TacticsSmall Budget, Big Impact— 23 Social Media Tactics
Small Budget, Big Impact— 23 Social Media Tactics
 
Listening & Storytelling for Nonprofits
Listening & Storytelling for NonprofitsListening & Storytelling for Nonprofits
Listening & Storytelling for Nonprofits
 
Social or Not - It's Media Relations
Social or Not - It's Media RelationsSocial or Not - It's Media Relations
Social or Not - It's Media Relations
 
Social Media and Advertising
Social Media and AdvertisingSocial Media and Advertising
Social Media and Advertising
 
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
 
Social Media Measurement Myths Busted
Social Media Measurement Myths BustedSocial Media Measurement Myths Busted
Social Media Measurement Myths Busted
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
 
The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012The Path to Social ROI - Facebook Marketing Success Summit 2012
The Path to Social ROI - Facebook Marketing Success Summit 2012
 
Webinar - Lessons Learned from Cringeworthy Social Media Fails
Webinar - Lessons Learned from Cringeworthy Social Media FailsWebinar - Lessons Learned from Cringeworthy Social Media Fails
Webinar - Lessons Learned from Cringeworthy Social Media Fails
 
Martin pasquier goldman_sachs_social_media_manager
Martin pasquier goldman_sachs_social_media_managerMartin pasquier goldman_sachs_social_media_manager
Martin pasquier goldman_sachs_social_media_manager
 
Ceramic Tile Distributors Association Social Media
Ceramic Tile Distributors Association Social MediaCeramic Tile Distributors Association Social Media
Ceramic Tile Distributors Association Social Media
 
Peer to Peer Fundraising
Peer to Peer FundraisingPeer to Peer Fundraising
Peer to Peer Fundraising
 
Social media in the enterprise
Social media in the enterpriseSocial media in the enterprise
Social media in the enterprise
 
Social @ Scale 2013
Social @ Scale 2013Social @ Scale 2013
Social @ Scale 2013
 

Mais de Douglas Karr

Video Tips from the Home Office
Video Tips from the Home OfficeVideo Tips from the Home Office
Video Tips from the Home OfficeDouglas Karr
 
How to Promote and Syndicate Your Podcast
How to Promote and Syndicate Your PodcastHow to Promote and Syndicate Your Podcast
How to Promote and Syndicate Your PodcastDouglas Karr
 
5 Key Steps to Drive with Fintech Customer Journeys
5 Key Steps to Drive with Fintech Customer Journeys5 Key Steps to Drive with Fintech Customer Journeys
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
 
How to Plan & Execute Your Content Marketing Strategy
How to Plan & Execute Your Content Marketing StrategyHow to Plan & Execute Your Content Marketing Strategy
How to Plan & Execute Your Content Marketing StrategyDouglas Karr
 
Agile Marketing Journey
Agile Marketing JourneyAgile Marketing Journey
Agile Marketing JourneyDouglas Karr
 
The Dangers of SEO and How to Implement a Flawless Strategy
The Dangers of SEO and How to Implement a Flawless StrategyThe Dangers of SEO and How to Implement a Flawless Strategy
The Dangers of SEO and How to Implement a Flawless StrategyDouglas Karr
 
10 Proven Tips for Leveraging Slideshare
10 Proven Tips for Leveraging Slideshare10 Proven Tips for Leveraging Slideshare
10 Proven Tips for Leveraging SlideshareDouglas Karr
 
Going Social: Business and Social Media
Going Social: Business and Social MediaGoing Social: Business and Social Media
Going Social: Business and Social MediaDouglas Karr
 
5 Elements of a Successful Sales Proposal
5 Elements of a Successful Sales Proposal5 Elements of a Successful Sales Proposal
5 Elements of a Successful Sales ProposalDouglas Karr
 
Corporate Blogging Workshop
Corporate Blogging WorkshopCorporate Blogging Workshop
Corporate Blogging WorkshopDouglas Karr
 
12 Paths to Creative Content Generation
12 Paths to Creative Content Generation12 Paths to Creative Content Generation
12 Paths to Creative Content GenerationDouglas Karr
 
50 Tools 50 Slides 50 Minutes!
50 Tools 50 Slides 50 Minutes!50 Tools 50 Slides 50 Minutes!
50 Tools 50 Slides 50 Minutes!Douglas Karr
 
Facebook: The Largest Marketplace on Earth
Facebook: The Largest Marketplace on EarthFacebook: The Largest Marketplace on Earth
Facebook: The Largest Marketplace on EarthDouglas Karr
 
SEO and Content Management System
SEO and Content Management SystemSEO and Content Management System
SEO and Content Management SystemDouglas Karr
 
Business Blogging: 5 Keys to Conversion
Business Blogging: 5 Keys to ConversionBusiness Blogging: 5 Keys to Conversion
Business Blogging: 5 Keys to ConversionDouglas Karr
 
Three Pillars of SEO
Three Pillars of SEOThree Pillars of SEO
Three Pillars of SEODouglas Karr
 
Meetings - The Death of American Productivity
Meetings - The Death of American ProductivityMeetings - The Death of American Productivity
Meetings - The Death of American ProductivityDouglas Karr
 

Mais de Douglas Karr (20)

Video Tips from the Home Office
Video Tips from the Home OfficeVideo Tips from the Home Office
Video Tips from the Home Office
 
How to Promote and Syndicate Your Podcast
How to Promote and Syndicate Your PodcastHow to Promote and Syndicate Your Podcast
How to Promote and Syndicate Your Podcast
 
5 Key Steps to Drive with Fintech Customer Journeys
5 Key Steps to Drive with Fintech Customer Journeys5 Key Steps to Drive with Fintech Customer Journeys
5 Key Steps to Drive with Fintech Customer Journeys
 
How to Plan & Execute Your Content Marketing Strategy
How to Plan & Execute Your Content Marketing StrategyHow to Plan & Execute Your Content Marketing Strategy
How to Plan & Execute Your Content Marketing Strategy
 
Agile Marketing Journey
Agile Marketing JourneyAgile Marketing Journey
Agile Marketing Journey
 
The Dangers of SEO and How to Implement a Flawless Strategy
The Dangers of SEO and How to Implement a Flawless StrategyThe Dangers of SEO and How to Implement a Flawless Strategy
The Dangers of SEO and How to Implement a Flawless Strategy
 
10 Proven Tips for Leveraging Slideshare
10 Proven Tips for Leveraging Slideshare10 Proven Tips for Leveraging Slideshare
10 Proven Tips for Leveraging Slideshare
 
Going Social: Business and Social Media
Going Social: Business and Social MediaGoing Social: Business and Social Media
Going Social: Business and Social Media
 
SEO is Dead
SEO is DeadSEO is Dead
SEO is Dead
 
5 Elements of a Successful Sales Proposal
5 Elements of a Successful Sales Proposal5 Elements of a Successful Sales Proposal
5 Elements of a Successful Sales Proposal
 
Corporate Blogging Workshop
Corporate Blogging WorkshopCorporate Blogging Workshop
Corporate Blogging Workshop
 
12 Paths to Creative Content Generation
12 Paths to Creative Content Generation12 Paths to Creative Content Generation
12 Paths to Creative Content Generation
 
50 Tools 50 Slides 50 Minutes!
50 Tools 50 Slides 50 Minutes!50 Tools 50 Slides 50 Minutes!
50 Tools 50 Slides 50 Minutes!
 
Facebook: The Largest Marketplace on Earth
Facebook: The Largest Marketplace on EarthFacebook: The Largest Marketplace on Earth
Facebook: The Largest Marketplace on Earth
 
SEO and Content Management System
SEO and Content Management SystemSEO and Content Management System
SEO and Content Management System
 
Business Blogging: 5 Keys to Conversion
Business Blogging: 5 Keys to ConversionBusiness Blogging: 5 Keys to Conversion
Business Blogging: 5 Keys to Conversion
 
Three Pillars of SEO
Three Pillars of SEOThree Pillars of SEO
Three Pillars of SEO
 
Analytics
AnalyticsAnalytics
Analytics
 
Plone Screenshots
Plone ScreenshotsPlone Screenshots
Plone Screenshots
 
Meetings - The Death of American Productivity
Meetings - The Death of American ProductivityMeetings - The Death of American Productivity
Meetings - The Death of American Productivity
 

Último

8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 

Último (20)

No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 

Social Media Crisis, Trolls and Blunders

  • 1. Crisis, Trolls, Blunders: How to Prepare for the Inevitable Presented by Douglas Karr April 12, 2013
  • 2. Let’s put things into perspective  You are here 2
  • 8.
  • 9. Mashable’s Biggest Social Media Disasters of 2012 McDonald’s – promoted hashtags #mcdstories Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 9
  • 10. Mashable’s Biggest Social Media Disasters of 2012 Snickers – paying celebrities Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 10
  • 11. Mashable’s Biggest Social Media Disasters of 2012 American Rifleman – Good Morning Shooters! Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 11
  • 12. Mashable’s Biggest Social Media Disasters of 2012 Celeb Boutique - #Aurora is trending Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 12
  • 13. Mashable’s Biggest Social Media Disasters of 2012 Chick-Fil-A Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 13
  • 14. Mashable’s Biggest Social Media Disasters of 2012 Microsoft and Ann Coulter KitchenAid – Obama’s Grandma Stubsucking Hell American Apparel – Bored during the storm Gap – Hurricane Sandy Macy’s and Donald Trump Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 14
  • 15. Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute 15
  • 16. Reality Perception 16
  • 18. Lawyers Approve the Plan, Not the Response
  • 19. What’s a Crisis?  It impacts clients, prospects and/or your reputation.  It has momentum and is growing.  There’s no immediate remedy 19
  • 20. Don’t Feed the Trolls  Stay on your turf  Recruit your fans  Defend yourself 20
  • 21. Blunders  Stay on your turf Acknowledge  Recruit your fans Apologize  Defend yourself Assert Assess Act Credit: Jason Falls Abdicate 21
  • 22. This  Since @GeniusPack hasn’t followed me, I couldn’t send them a private message even if I wanted to. Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 22
  • 23. This Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 23
  • 24. Blunders  Stay on your turf  Recruit your fans Don’t be anonymous, empower your staff, solve the problem  Defend yourself 24
  • 25. Empower 25
  • 26. Contact Doug, Marty or Jenn DK New Media 120 E Market St, Suite 940 Indianapolis, IN 46204 317.456.2564 info@dknewmedia.com Marketing Tech Blog http://www.marketingtechblog.com