ABR Accredited Buyer's Representative Instructor Development Workshop National Association of REALTORS 2009 Convention
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Doug Devitre presents the ABR Accredited Buyer's Representative Instructor Development Workshop at the National Association of REALTORS 2009 Convention. We discussed innovative ways to fill seats in the classroom for both real estate schools and course providers.
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ABR Accredited Buyer's Representative Instructor Development Workshop National Association of REALTORS 2009 Convention
- 1. ABR® Instructor Development Workshop Innovative Ways to Fill Seats in the Classroom By Doug Devitre, CDEI
- 6. Today’s Ten Takeaways • Know the Why and Delegate • Cookbook Recipes for the How Facebook Success • Social Media Strategy for • SlideShare for Student Care Educators • Box Your Docs into • Turn YouTube into “Do Tube” Electronic Stocks • Ten Twitter Tips for Teachers • Blog Builds the Brand • Lassoing Leaders with • Travel True with Tripit Linkedin
- 8. Social Media Strategy • What is the content? • What is the right tool? • Where does it go?
- 9. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations
- 10. Know the Why Delegate the How 10
- 11. How much are YOU worth per hour? 11
- 12. Craigslist Ad 12
- 13. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 13
- 14. Content Creation Skill Sets • Microsoft Word • Microsoft PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog • Database entry • Internet research and browsing 14
- 15. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm
- 16. Why Social Media? • FREE • Be found on internet • Answer frequently asked questions • Growing numbers • Decision makers participate • Outsourced
- 18. Which social media profiles do I create?
- 19. Create these accounts • www.FaceBook.com • www.Twitter.com • www.Linkedin.com • http://Ping.fm • www.SlideShare.net • www.WordPress.com • www.YouTube.com • www.FeedBurner.com • www.Flickr.com • www.Box.net • www.FriendFeed.com
- 20. Creating Online Profiles • Create profile template • Visit website • Click join or sign up • Enter in username and create password • Add professional details • Check email for subscription link • Visit site and enter in username and password • Copy and paste from template into fields
- 21. Social Media You Summary Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
- 22. Every Social Media Account Needs a Brand • Select username • Username can also be email address • Select password • Locate profile url • Locate profile RSS feed
- 23. Create Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com DougDevitre@ Link1234 http:// Gmail.com www.linkedin.com/in/ dougdevitre Facebook.com DougDevitre@ Face1234 http:// Gmail.com www.facebook.com/ DougDevitre Twitter.com DougDevitre Twit1234 http://twitter.com/ dougdevitre
- 24. Where does it go? • Facebook • Linkedin • Blog • Website • Email • RSS reader
- 26. Add Social Media Profiles To FriendFeed
- 27. Available Social Websites Choose frequently used
- 28. Turn YouTube into “Do Tube” • Video testimonials • Event promo videos • Live sessions • Video screen capture
- 29. ABR® Video Testimonials • Record multiple student experiences during and after class • Stitch videos together using video editing software • Upload video to YouTube
- 30. Categories of YouTube Videos Screen Testimonials Live Sessions Promo Videos Capture PDF Instructor Rent vs. Own Course registration Evaluation Form Excel PowerPoint form PDF Spreadsheet Modules Microsoft Student Data Financing Analysis 1st Time Home Publisher Excel Buyer Seminar Postcards Form PDF Spreadsheet PowerPoint ABR® Course Provider SlideShare PDF Breakeven Analysis Application Excel PowerPoint Posters Process PDF Spreadsheet Slides
- 31. Event Promo Videos • PowerPoint to Video = www.Camtasia.com • Pictures to Video = www.Animoto.com • Actors with scripts = Ask for help
- 32. www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
- 34. Upload Video
- 35. Title, Tags, and Description
- 36. 2 Ways to Market Youtube Videos Hyperlink - copy/paste into email Embed code - copy/paste into blog
- 37. Playlists
- 38. Teaching Twitter is like teaching a foreign language
- 39. Ten Twitter Tips for Teachers • TweetDeck • @Replies for answering questions • Hashtag (#) • Post YouTube to • TweetBeep Twitter • Search.Twitter.com • Post event recaps for discussions • Follow your students • Post SlideShare to Twitter • Retweet (RT) relevant articles
- 40. TweetDeck
- 41. • RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and followers to know • #trcon = I want to update convention talk • Link = directs people to more content • Text = description of link and notice
- 42. Hashtag (#) for Classes • Visit http://Search.Twitter.com • Search for #ABRIDW • Participate in the discussion • Type #ABRIDW in tweet and... • Share your thoughts • ReTweet messages • Give feedback
- 43. Create Your Own Hashtag (#Event) Add the # symbol and letters to every Tweet that match your market. • #REBAC • #TARABR • #SLARABR • #LARABR • #CARABR • #NYSARABR • #MARABR • #GAR • #DBORABR • #HARABR • #GLVARABR • #NRAABR
- 44. Example Hashtag Tweets • Join us for an amazing ABR Designation class Nov 11th with Mary Ann Bush and Curtis Hall #REBAC #ABR • @DougDevitre is teaching the #REBAC #ABRIDW today November 11th in San Diego at #NAR Convention http://bit.ly/ks355h
- 45. TweetBeep = Twitter Alerts • Your Company Name • Course provider name • Your Name • #ABR • #REBAC • HVCC
- 46. Search.Twitter.com • Search for hot topics • Search for local news • Search for people • Search for legal updates • Search for tax updates
- 47. Post SlideShare to Twitter
- 48. @Replies = @YourName • @YourName says “I want my followers and you to know I have included you in my Tweet.” • Do not use @Replies for confidential messages. • Examples: • @YourName Are you coming to the convention in San Diego? • RT @YourName Thanks for sharing the blog post.
- 49. Post YouTube Video to Twitter
- 50. Post Event Recaps to Twitter • Each blog post is own web page • Copy URL of blog post • Paste URL into Twitter • Update Twitter profile 50
- 51. Follow Your Contacts on Twitter • Follow REBAC • Follow course providers • Follow students • Follow brokers • Follow influencers
- 52. ReTweet (RT) Relevant Articles
- 53. ReTweet (RT) Relevant Articles
- 54. Lassoing Leaders with Linkedin • Focus on topic, not self promotion • Make connections • Link blog to Linkedin • Link SlideShare to Linkedin • Linkedin Events • Link Box.net to Linkedin
- 55. Focus on Topic, Not Self Promotion • Your Linkedin name becomes your resume • Ask and answer questions • Demonstrate your expertise • Provide links with more info
- 56. Make Linkedin Connections • Connect with other REBAC instructors • Connect with course providers • Connect with brokers • Connect with students
- 57. Add Applications
- 58. Link Blog to Linkedin
- 60. Linkedin Events
- 61. Link REBAC Box.net Folder to Linkedin
- 62. Cookbook Recipes for Facebook Success • Tips on creating Facebook Fan Page • Produce content for Facebook Fan Page • Import FriendFeed RSS feed • Facebook Events From Fan page
- 63. Tips on Creating Facebook Fan Page • Create yourself • Name the page the product of your service • Comment on your comments
- 64. Facebook Fan Page Events
- 65. SlideShare for Student Care • Create SlideShare Account • Upload 3 types of PowerPoint presentations • Sales • Process • Lists • Share PowerPoint presentations
- 66. Create SlideShare account www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Comments • Followers • Share presentations • Create a slideshow Presentation Pack
- 67. Upload 3 Types of PowerPoint Presentations Sales Process List Sign up for 10 Steps to Get 10 Common Mistakes ABR Pre-Approved Buyer Agents Make 10 Steps to 8 Excellent Questions to Register Today Ask a First Time Buyer Buying a Home Register for ABR® Application 9 Necessities to Convention Process Bring to Closing
- 68. Share PowerPoint • Every PowerPoint is a hyperlink • Share by email • Share by Facebook • Share by Twitter • Embed into Blog
- 69. Every PowerPoint is a Hyperlink http://www.slideshare.net/dougdevitre/communicating- effectively-and-minimizing-risk-using-social-media Text Text Text
- 70. Share PowerPoint by Email
- 71. Share PowerPoint on Facebook
- 72. Share PowerPoint on Twitter
- 73. Embed PowerPoint into Blog
- 74. Box Your Docs into Electronic Stocks • Create account at www.Box.net • Create document folders • Upload documents • Share documents and folders by hyperlink • Embed folders into website or blog page
- 75. Types of Educator Documents to Share Online Printable Electronic Spreadsheets PowerPoint (invite only) PDF Instructor Rent vs. Own Course registration Evaluation Form Excel PowerPoint form PDF Spreadsheet Modules Microsoft Student Data Financing Analysis 1st Time Home Publisher Excel Buyer Seminar Postcards Form PDF Spreadsheet PowerPoint ABR® Course Provider SlideShare PDF Breakeven Analysis Application Excel PowerPoint Posters Process PDF Spreadsheet Slides
- 78. Upload Documents
- 79. Upload Documents
- 80. Share Docs and Folders by Hyperlink
- 81. Embed Folders into Blog
- 82. Embed Folders into Blog
- 83. Blog Builds the Brand • Follow the 12 step program • Write relevant articles • Deliver event recaps • Share blog posts • Automate blog delivery process
- 84. Blog Example
- 85. Features of Blogs •Title •RSS Feeds •Post •Widgets •Page •Categories •Comments •Plugins •Permanent •Membership links
- 86. The 12 Step Program Select blog Design Create blog Choose authors name Template settings Handling Set schedule for Categories Creating entries comments entries Marketing the Favorite Links Adding Widgets Managing risk blog
- 87. Write Relevant Articles • Will Congress Renew First Time Home Buyer Tax Credit? • Ten Steps to Buying Your First Foreclosure • Is a Short Sale Worth It? • The HVCC is the Devil • Seven Showing Secrets From Pro Buyer Agents
- 88. Deliver Event Recaps Links Multimedia Pictures Videos Box.net PowerPoint Students Promo video documents Screen Screen Templates Video capture capture Upcoming Audio Instructor Role playing events
- 89. Share Blog Posts • Email • Ping.fm • RSS Reader • FriendFeed • Facebook • Delicious • Linkedin • Widgetbox • Twitter • Tabbloid
- 90. Automate Blog Delivery • Linkedin = WordPress application • Facebook = Import Blog RSS feed into Fan Page • Twitter = Twitterfeed or Tweetable WordPress Plugin • Blog to Email = Feedburner
- 91. Travel True with Tripit • Online social networking for travel • Create profile at www.Tripit.com • Forward travel itineraries to plans@tripit.com • Add TripIt application to Linkedin profile • Integrate TripIt RSS feed into FriendFeed • Book more ABR® events.
- 93. Forward Itineraries to plans@tripit.com
- 94. Add Tripit to Linkedin Profile
- 95. Tripit RSS Feed
- 96. Tripit RSS Feed
- 97. FriendFeed
- 98. Book More ABR® Events
- 99. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm
- 100. http://Ping.fm
- 101. http://Ping.fm
- 102. Do you want me to come home with you? 99
- 103. Doug Devitre Delivers VIP Membership • Special PDF reports • Webinar Archives • How to Videos • Downloadable PowerPoints
- 108. 105
Notas do Editor
- Before you begin online social networking on many different websites it is essential to understand some of the dynamics behind how these sites want you to sign up, login, create a profile, upload content, and share information with your friends, clients and colleagues. Create profile template by answering the questions or filling in the blanks in the Template provided for you in Appendix A. This can be located at http://dougdevitredelivers.com/?page_id=546. Visit website Click join or sign up which will appear somewhere on each homepage. Enter in username and create password. Select a username that is your full name or your company name. This is important because it will create a URL with your name inside because the search engines will rank your name higher if it is included in the URL. I recommend choosing a password that can be remembered in across other profiles but is different. Use the first four letters of the website and four numbers that will be the same across all other profiles. For example for Facebook a password would be face1234 and linkedin would be link1234. You may be required to enter a birth date, location and other fields depending on the site. Check your email for subscription link once you hit submit. An email will be delivered to your inbox from the email address that you entered into the profile. This verifies that you have a valid email address. Visit site and enter in username and password and start copying and pasting the information from the Microsoft Word Document that you want to appear on each profile. Each site is different and may not ask for all of the answers that you have added to the profile. Ask a virtual assistant or personal assistant to set these up for you if you do not have the time or patience to go through each site to create a profile. Give them the instructions on how to create the username and password for each one so they can start creating the accounts and profiles. Ask them to create a unique email address at http://www.gmail.com because they will need access to the confirmation link. When they have finished then you can change the password and email address when you are ready to assume control. Copy and paste from template into fields
- Share videos with the world.  Create your own television channel for FREE with a username, password, and email address.  Add video tours of neighborhoods, listings, and attractions.  Produce videos that generate interest that members will want to subscribe to on a regular basis.  These may include live conferences, testimonials from members, or classroom instruction.
- Create a YouTube profile with a username and password.
- You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps: Choose upload on the upper right side of the screen. Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK. Choose upload video While the video is loading add additional information about the video. Title must clearly identify the purpose of the video and include key words when people search for the video. Write a description that defines the purpose of the video and why others should watch it. Add tags or keywords to each video that define the purpose of the video Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
- Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
- Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
- Applications are a new feature of LinkedIn and many are being added as time goes on. Some of the applications I have used are: www.WordPress.com – Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there. www.Box.net – Add PDF files, Microsoft Word documents, Excel files, and pictures to your Box.net profile and they will automatically appear in your LinkedIn profile if you have added the application. www.SlideShare.Net – Professional Microsoft PowerPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically. www.Amazon.com – Share your favorite books with others by creating an account at www.Amazon.com, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
- SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter. SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.