Managing Your Database Using Microsoft Outlook is a 1 hour webinar that teaches how to effectively manage your database.

1. Managing Your Database Using Microsoft Outlook By Doug Devitre, CDEI

3. Learning Objectives List the reasons why database management is crucial for successful real estate agents. Define and create an effective database management system to run your business. Categorize database to access and implement marketing strategies to specific groups. List the steps to export databases from Microsoft Outlook to social networks and online tools.

4. Why Database is Crucial? Database is most valuable asset Categorize, Systemize, Monetize Accessibility Portability Referrals

5. Ways to Build Databases Ask for contact information Collect business cards Online sign up forms Open house registers Offer of consideration Trade shows Networking

6. Ask for contact information Is it okay if I keep in touch with you by email or form of social media?

7. Collect business cards Write down notes on the back of business cards where you met and how you can help them.

8. Online sign up forms Blog Website Feed subscription Must give something in return for information Auto-responder

9. Open house registers Ask for email address only if you have delivered value Brand your social networks to build those databases Add motivated people into Outlook database

10. Offer of consideration Online sign up forms to track contact Give away online resources (box.net) Add motivated prospects into Outlook database

11. How to use Database Effectively Telephone prospecting Addresses for thank you notes Addresses for direct mail Email addresses for electronic newsletter Fax numbers for contracts

12. Database is Most Valuable Asset

13. Categorize, Systemize, Monetize

14. Categorize

15. Accessibility

16. Portability

17. Successful Database Management Track personal contact information Print marketing campaigns Email newsletter Social media connectivity

18. Track Personal Contact Information

19. iPhone Application Bump Both iPhones must have Bump Shares contact information quickly Save time typing in characters and contact fields

20. Next Webinar Thursday August 13th, 2009 Volcanic Video Ideas to Make Viral Marketing Sponsored by Dean Hartman https://www2.gotomeeting.com/register/538607539

21. Print Marketing Campaigns

22. Print Marketing Campaigns

23. Tips for Email Newsletter Less text More hyperlinks Use default font color No pictures Calls to action Segment message to audience Track opens, clicks, and forwards

24. Social Media Connectivity

25. Facebook

26. Twitter

27. Linkedin

28. Twitter

29. Export Database from Outlook

30. Export to a File

31. Export to a Comma Separated Values (Windows)

32. Sample CSV File

33. Export From Contacts File

34. Save Exported File as…

35. Map Custom Fields

36. Drag Field From Contacts to CSV Field

37. Export Finished

38. Next Webinar Thursday August 13th, 2009 10 am EST Volcanic Video Ideas to Make Viral Marketing Sponsored by Dean Hartman https://www2.gotomeeting.com/register/538607539